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So I’ve been, this is gonna be, um, hang on.
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I, I gotta get, this is for me, it’s gonna be a, an like,
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an honest talk with you.
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So I wanted to kind of start off by saying, my goal,
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you know, you’re, you’re with me for a year
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just a little bit all the time.
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My goal is to shake you up.
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My goal is to give you ideas that sometimes you’ll work on
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and sometimes you won’t.
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But my, my goal is that my voice is haunting you at times.
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Um, because I believe that especially with
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what we’re doing right now, um,
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and what’s going on right now in the world, we’re having
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to continually evolve and grow.
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And I call it the pivot.
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Um, we’re going to one
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and done usually isn’t working anymore.
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We’re, there’s so much new information coming out all the
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time that I think that you’ve gotta think
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of your keynote kind of as organic and that it’s flowing
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and that at times you’re gonna try some things,
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which I’m gonna talk about today.
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I call it the truth bomb.
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We’re gonna talk about dropping the truth bomb.
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Um, oh, Carl, I saw your eyes go up. You like that?
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Um, so let me kind of tell you
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how I got to this topic today.
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I had lunch, some of you know, crystal Washington.
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Um, crystal Washington is a, is a, uh, hall of Fame speaker.
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She’s very well known. And I was her mentor.
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So, oh, years and years ago. I met her in 2008.
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Um, I kind of talked her into becoming a speaker.
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And so in the very, very beginning, I took her around
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with me and, and I showed her the ropes.
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And, um, we’ve been friends ever since.
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And she’s totally an amazing speaker.
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And I had lunch with her last week
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and we talked about a lot about DEI.
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And I don’t know if any of you do.
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I have a DEI speaker in the group.
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Uh, I don’t think we do,
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but a lot of people that speak on diversity, equity,
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and inclusion have lost their whole businesses.
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It’s over. And a lot of it has to do with the government.
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Uh, government contracts are not, are, are not being signed.
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But, so right now, people are very, um, uh, sensitive,
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let me put that word in about DEI,
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but the reality of it is, is that
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people still believe in diversity, equity, and inclusion.
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Organizations still believe in it.
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So it’s how we pivot,
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how we look at the work that we’re doing.
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And we, we, we change it just a little bit
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because, you know, for me, studying the generations,
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I can tell you right now that Gen Z wants to work
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for organizations that believe in
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diversity, equity, and inclusion.
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I mean, this is their, their whole thing.
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And so just
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because maybe a, a company like I just spoke
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with MD Anderson, I’ll give you an example.
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And they told me that I couldn’t use the word diversity,
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and I asked her why.
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And this was actually before the DEI happened.
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So this was, let’s say that this was eight months ago.
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Um, ’cause all of this happened around six months ago.
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And she said, here’s the reason we are the highest.
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If people come from all over the world, if they have cancer,
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and they wanna know that the people that are hire
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that we hire, the physicians that we hire,
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we don’t hire because of diversity.
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We don’t have a diversity quota.
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We hire because they’re the best.
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And it doesn’t matter what language they
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speak, what they look like.
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We are only looking for the best.
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And so we do not want, we are diverse. Look at us.
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She said, we don’t have to tell you that we’re diverse,
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so please don’t use it in your work.
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And I said, I, I get it. I understand.
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And I, I really got the idea of that concept
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that when you live diversity, you don’t have
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to tell people you are,
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but you want people to know that we are hiring for the best,
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that we don’t have quotas.
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And, and I got it.
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And so it kind of opened my eyes
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to what’s going on right now.
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And I feel like it could be happening
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in whatever we speak on.
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There could be a challenge.
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Who knows where the government’s going in the next week
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or the next year or the, who knows
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what the next thing is gonna be.
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And so as speakers, we’ve gotta always be really aware
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of what’s going on.
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And we have to pivot. I’ve been doing this,
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I’m going on my 26th year of this,
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and I’ve been thinking about how many times I have pivoted.
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I’ve pivoted a lot.
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I continually, some people say
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that I’m a master at reinvention maybe,
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or maybe I just really get what’s going on in the world
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and I wanna talk about it.
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And so that’s kind of what I wanna talk to you about today.
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And we can have a discussion remembering
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that the only reason that you’re in this academy is
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to create a better keynote.
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But my goal is to challenge you
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to continually create a better keynote
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to keep on working on it.
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And so what I say today, you may not ever use this,
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or you may start to begin to say, okay, I get it.
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Here’s where I can change, or here’s where I can be better,
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or here’s where I can add something more to my keynote.
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Um, and so my goal is for you
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to teach, to show the audience, how do I say this?
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That you are paying attention. Does that make sense?
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I want you to be able that when you are up there,
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the person nudges the person next
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to them and says they get it.
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I don’t care if it’s the company they’re in, Brittany,
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we, I just work with Brittany.
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So I can tell you, she was into the mindset
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of her, of her audience.
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And they were nodding. They were with her.
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She knew them so well. She was into their mindset.
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Now, some of us can’t be,
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’cause we speak to all these different groups,
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but we have to begin to know why they hire us.
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And sometimes you’re gonna change your keynote,
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sometimes you’re going to add that piece
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to get into the, into what they are.
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So my question is, how do you prove
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that you’re paying attention?
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What are some of the things that you can do?
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You can just, we can just talk. What I,
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What what I do is I ask to interview several
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of their members a couple of weeks
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or a month before my keynote.
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And I ask ’em, what are your challenges?
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Not yesterday, but like right now, today.
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What are the things that are affecting you?
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And when I can, you know, put that into my presentation,
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it definitely connects. And, but
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My goal, my my now my goal, so here’s my suggestion.
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Get a little notebook, get something you can write in.
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I know you can do it online. I don’t care.
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Start to write all of this down.
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And pretty soon you know what you’re gonna have.
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You’re gonna have this wealth of knowledge
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of what’s going on with one company and another company.
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And you’re gonna be able to begin to put things that
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that really stay in your keynote.
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’cause you’re gonna know what’s really bothering them.
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I started doing this. I don’t sp I ne I didn’t speak on
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healthcare before COVID and I started interviewing.
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They, I got hired by a company
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and I started interviewing the physicians, finding out
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what their challenges were.
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I did not know what they were.
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I have a whole book on healthcare now.
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So in a way I’m becoming the healthcare expert only
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because I’ve gotten into their heads,
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just like you said Rob.
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And every time we do that, write keep it somewhere so
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that you can begin to go back.
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It’s amazing when you read your, do any of you ever go back
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and read your notes, even from a conference
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and you go, oh man, I wanna go do that.
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Yeah. So, so I think that’s great Rob interviewing
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and, and taking notes
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And well, the other piece of it is that, you know, when I,
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I tell a story and then I teach a lesson
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and then I have an action step of how they can implement it
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and that action step changes for every talk.
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So that is, it directly addresses
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what I learned in the interview.
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That’s good. So what do you tell
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everybody what you speak on?
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Uh, right now I’m speaking on, uh, resilience
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for navigating change, resilient leadership
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for navigating changing difficult times.
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And that’s a, you know, subject that’s resonating.
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’cause I’m directly addressing your main point
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that we’re all going through constant change.
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So I learned what changed for these people in their industry
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this month, last month, the month before.
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And then I tell my same story that I always tell
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with the same lesson that I always teach,
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but the action step is now modified to
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what I learned in the interview.
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But you’ve, but you’ve addressed exactly what they want,
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where they are with it.
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So are you finding, um,
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that audiences are all coming from a different place?
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Well, you know, like if I’m in the, uh, so you know,
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the worlds that I speak in, I spoke at A-S-H-R-M conference,
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they represent all different kinds of businesses.
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Now, sometimes, I mean, I spoke at a conference in Iowa,
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there were a ton of people
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that were in the meat packing business.
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And I spoke in, uh, the California Central Valley.
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There were a lot of agriculture people.
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So you can kind of do it there.
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But when I speak in a big city,
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I’m doing SHRM conferences in Indianapolis
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and Dallas and Minneapolis.
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They’re really varied.
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But the other thing I spoke recently,
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and I have some others on the calendar, are Society
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of Association of Executives.
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And they’re all facing exactly the same challenges
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that are affecting associations.
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So I could even pinpoint it more for that kind of audience.
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What are you hearing associations?
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But you know, I mean like the associations,
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they’re worried that they may lose their nonprofit status
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that’s on the table in Washington DC
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and they’re, you know, the associations,
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they all have a similar problem.
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When business gets tight, people cut where they can
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and one of the places they cut is going
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to the association conference. So yeah,
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Well that’s what’s happening right now.
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’cause that, I’m glad that that segued right into it.
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I don’t know if any of you read Kim Beck’s um, uh, Facebook,
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uh, uh, last week.
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But she talked about a cancellation.
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I think she had told us about it,
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that they had canceled the conference.
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I just got one where they’re thinking of canceling
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because the vendors aren’t showing up.
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And those are the ones that pay for the conference
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and the vendors aren’t showing up
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because they’re, a lot of it has to do with the tariffs.
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I mean, that’s what everybody’s talking about right now.
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I, I don’t know. But if you think about it,
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it’s affecting us and it’s affecting our business.
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And so right now, a lot of people, a lot
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of people are talking about their businesses off.
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So I don’t know if our yours is or it isn’t,
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but it’s, it’s like
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what everybody’s talking about right now.
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Um, and people are scared
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and they’re worried when we get worried
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and when we get nervous and when we get scared,
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which I, I don’t know.
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I’m looking, you guys look pretty good,
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but I’ve been through where I’ve been like,
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you know, so scared.
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That’s when I throw myself into sometimes just working on my
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keynote because that makes me happy putting in a,
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a new story, um, and changing it up a little bit.
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So I’m glad. So Rob gets his information
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from speaking directly to the people.
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Does anybody else have an idea of how, um,
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that we prove we’re paying attention?
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Well, Karen, um, can you hear me?
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Uhhuh? Yes. So I, I obviously similar to
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what Rob does in, in that sort of stakeholder call
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that I have in advance,
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when I schedule the stakeholder call,
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I usually have a general idea of
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what I’m gonna be talking about in the keynote, right?
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At least, at least the main strategies.
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And, and so I ask questions that are, are specific
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to getting an answer for the strategy.
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So I’ll give you an example. If,
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if I’m talking about resilience, you know, and,
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and one of the things I talk about is that we have
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to be mindful of the questions we are asking ourselves when
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we’re trying to, to build resilience from the inside.
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And oftentimes we are asking ourselves these why questions,
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which I call barricading questions, right?
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And I want them to reframe
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and start asking more how and what questions.
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And I call those gateway questions.
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And so I’ll, I’ll actually give the, the,
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the meeting plan example of those barricading questions.
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Then they will feed me some
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that people in their audience
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typically ask themselves, right?
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The complaints, the, you know,
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why do we have to change our tech system?
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You know, why are we dealing with this
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government regulation, right?
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So, so then in front of the audience, I then start to say
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that, and then I have the reframe for them as well.
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So in those small moments, they feel like, I feel their pain
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because I respect the fact
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that those aren’t bad questions to ask.
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They’re just not productive
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when you’re trying to be resilient.
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So for me, it’s, it’s a lot of thinking of each
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of the strategies and then how can I ask a question
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that deliberately is gonna have me pull, you know,
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pull their stuff into the strategy to show them
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how it works in real life, if that makes sense. That’s
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Really good. I like what
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you did. You do. I don’t do that ahead of time.
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But what I have found, ’cause I always have a a for q
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and a, I always put it in
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because people have a million questions on the generations.
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It’s just a big deal. So I kind of put it right
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before I’m gonna do my closing.
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And the coolest part about asking them questions is I get
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more content ’cause they’re gonna ask a
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question I haven’t thought of.
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And it’s gonna open the door.
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And when you, when you get a question, sometimes if,
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if you guys ask questions
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and you’re comfortable enough to answer them, um,
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you’ll get a question that’ll stir the pot
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and get everybody excited.
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And sometimes I’m gonna say, take that question with you
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to lunch and talk about it
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and email me later, let’s talk about it later.
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But I find that their questions are, um,
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and those are the questions that come from the audience.
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So I haven’t done it in my pre-call
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because I’ll tell you, my pre-calls are not that.
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I’ll tell you in a minute why
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mine are a little bit different.
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But, um, but that is, I was going to say,
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when you start getting questions, you are really being fed
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where to take this keynote.
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And when you get the same question a couple times,
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do research on that,
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that should become a chunk of your keynote.
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So our keynote is always evolving.
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So Sylvia, then do you change it a little bit
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when you get, so what’s the gateway?
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I gotta get your two down. I should be taking notes on you.
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You’ve,
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The gateway questions are, are what and how questions.
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Right? And the barricading are the why, you know, why, why,
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why are tech systems changing?
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Um, you know what I mean?
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And then, then I do a reframe for them.
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Well, how can I do my work more efficiently
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with this new system or whatever it is.
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I’ll, you know, figure out that’s a yin
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and a yang so that they can actually see I’m not just giving
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generic examples.
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I’m taking stuff that they, they hear themselves say
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and then I’m showing them the reframe
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so it becomes a little more practical
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because now I can abandon the barricading question.
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’cause Sylvia’s given me a reframe for my very own situation
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as opposed to, oh, I like the concept now let me go
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and apply it in my own life.
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I’m bringing it to you with your own language
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that you guys are using.
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I mean, there, one time I did a keynote
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and they had lost a key fob.
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It was a Camp American campus community event for the GMs.
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And it was a big deal
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that this key fob had gone missing or something.
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And I used it in my gateway versus barricading questions
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and the whole room was gasping.
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And they’re like, how does she know about the key fob?
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Right? So it’s, it’s, yeah.
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Did you put it in the keynote?
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I did, yes. Key Fob in the keynote? Yeah,
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I did. I did. Yeah. And
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What was the reaction from the audience? Oh
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Yeah, that was the ga They were
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all just like, how does she know?
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Like who told her about that? Right? So yeah.
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So that kinda leads me, should I just keep going?
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So I’m into this now because, um, because I have a problem
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and maybe you do too in the truth.
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So I need to know if the buyer wants the truth
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or if they want it like, sweet,
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because I can go either way.
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And what I’m finding is a lot
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of people don’t want the truth.
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A lot of people hire me as the opening keynote.
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How many of you open and the opening keynote is, um,
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don’t get too into the weeds, you know,
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get them excited and get them happy.
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So I don’t tell them the truth,
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but I’m starting to decide
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that I wanna be a little more, I wanna be known for being
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so relevant that I’m talking
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about what’s going on right now.
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Because my topic is what’s going on right now as, as guess
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what all of yours are.
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All of yours are. And so I have decided that I’m going
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to start even when I’m doing the truth.
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I mean, even when I’m doing the honey,
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which means harmony, we all work together.
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We’re, we work in harmony, we love each other.
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And I usually get those as a virtual with a company
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that used to hire DEI
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and now they’re going into, do you know, do any
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of you get those like in September, all those calls
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where they, they’re looking for a speaker
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and it’s a virtual speaker
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to make the teams happier together.
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There are a lot of those guys in, in, in September.
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It’s the harmony, the harmony calls
404
00:16:37.715 –> 00:16:39.575
and I’m going to start dropping the bomb.
405
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And what do I mean by dropping the bomb?
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And I want you to begin to think about
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what bomb you could drop
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dropping the bomb is telling them the truth where,
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where I get a snicker and a laugh
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and then we start to really deal
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with what’s really going on.
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Does that make sense? It’s, it’s the truth bomb.
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I mean, come on. I’ve got a million of them right now
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with Gen Z, but um, I know Brittany, you do,
415
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because I heard yours.
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She has a, you have a huge truth bomb.
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And um, would you, would you like to share
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with them a little?
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Would, do you feel comfortable enough?
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Sure, sure. When you dropped the bomb, what happened?
421
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So the truth bomb I dropped was I start my presentation
422
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by saying $928,120.
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That’s the amount of profit I was losing every year
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because I had failed to operate as an effective CEO.
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So then I go into why, how we got there,
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like all the different turns
427
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and problems that got us to where we are, got us to
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that point where we were losing almost a
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million dollars a year in profit.
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And then I have to tell ’em
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how we climbed our way back out of it.
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But I start with the truth bomb
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of complete and total failure. Honestly, you
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Did, but you had a bigger truth bomb.
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Oh, the one where I said I had to decide whether I wanted
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to be loved or whether I wanted actually lead. Yeah,
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That got them though. It
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got them, the first one was the gasp,
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and then she made them decide whether they want, she wanted
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to be loved because she was, she was talking
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to pretty much mostly CEOs or lead.
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Mm-hmm. And that was going to require a lot, a lot
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of them soul searching because they believed it.
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And that’s where you got the gasp,
445
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Right? That’s true. So
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do you want to be loved
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or do you want to actually lead?
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Because you might have,
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you might find yourself in a situation where you have
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to make a decision and choose between the two.
451
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And that was, yeah, that was, that was my life truth bomb.
452
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Anyways, I don’t know whether it was theirs or not,
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but it certainly was mine. Yeah.
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So it’s, it’s something
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I want you to begin to think about.
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So I, so I, I’m onto this truth bound thing
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because I want that to be part of my brand.
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So all of this is kind of leading into,
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you see where I’m going with this?
460
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Hang on a second. I gotta let Caitlyn in.
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I’m going with this that we’re bigger than our talk.
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That our talk is gonna get you through 2025,
463
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but you are gonna get you through 2026.
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You are gonna get you to the 2027.
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You are gonna pivot, you are gonna change.
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But I want you to put this truth bomb into
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your, into your psyche.
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I want you to start to think about it.
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And remember, you don’t have to do anything.
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I say, I’m here to irritate you. I am here to stimulate you.
471
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I am here just to begin to bring up a thought
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that you can then begin to use
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because I’m, you know,
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you all have different keynotes, you all have different styles.
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I’m not gonna tamper with that.
476
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But what I am gonna try to tamper
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with is you growing your brand because I wanna see you here.
478
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Well, I hope I’m around in 2030,
479
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but I want us, I want us to be around.
480
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And the best way that you’re gonna be around is
481
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to take your content
482
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and to begin to be absorbed in it.
483
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And I’m gonna tell you how I start to get these ideas
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that I’m getting now
485
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and how you start to really drop some truth bombs.
486
00:19:55.255 –> 00:19:57.995
And those are the ones that people are going to say, oh,
487
00:19:58.515 –> 00:20:00.355
I can’t believe she said that, but it’s so true.
488
00:20:00.855 –> 00:20:02.555
Oh my God, we’re going through that right now.
489
00:20:02.575 –> 00:20:03.955
We don’t talk about it, but
490
00:20:03.955 –> 00:20:05.035
we’re going through that right now.
491
00:20:05.295 –> 00:20:06.515
Jen, did you have your hand up?
492
00:20:06.955 –> 00:20:09.875
I just have a question because I talk about burnout
493
00:20:09.935 –> 00:20:13.035
and mental health and I what is the line
494
00:20:13.035 –> 00:20:15.395
that you think is appropriate of a, because
495
00:20:16.635 –> 00:20:19.355
I could Drop in and be like, my mom is a schizophrenic.
496
00:20:19.355 –> 00:20:21.275
And that all started with the stress response,
497
00:20:21.275 –> 00:20:23.755
which I don’t typically talk in that level
498
00:20:23.755 –> 00:20:25.035
of detail about like that
499
00:20:25.035 –> 00:20:27.275
because I think that some people don’t understand
500
00:20:27.465 –> 00:20:29.195
that degree of mental illness.
501
00:20:29.375 –> 00:20:32.595
And it can be very, it’s it’s pretty intense.
502
00:20:32.745 –> 00:20:34.835
Like, and I have a pretty big background.
503
00:20:34.895 –> 00:20:37.555
So like, I don’t typically trauma dump from the stage,
504
00:20:37.615 –> 00:20:39.795
but I want to give truth bombs.
505
00:20:39.795 –> 00:20:41.115
So what’s the balance in terms
506
00:20:41.115 –> 00:20:43.195
of bringing your audience there but bringing
507
00:20:43.215 –> 00:20:44.215
Too much? Okay, so I,
508
00:20:44.215 –> 00:20:45.595
I use the word truth bomb
509
00:20:46.175 –> 00:20:47.725
in differently than you just did.
510
00:20:47.985 –> 00:20:50.605
I’m doing the truth bombs about Gen Z
511
00:20:51.225 –> 00:20:52.925
or I’m doing the truth bombs about
512
00:20:52.925 –> 00:20:54.165
what’s really going on at work.
513
00:20:54.705 –> 00:20:57.125
I’m doing the truth bombs about what’s happening
514
00:20:57.125 –> 00:20:59.445
that you are just not seeing now if,
515
00:20:59.705 –> 00:21:01.765
but you could do a truth bu about yourself.
516
00:21:02.325 –> 00:21:04.565
I don’t do that ’cause nobody really,
517
00:21:04.725 –> 00:21:06.205
I don’t really share a lot of me.
518
00:21:06.235 –> 00:21:08.285
They can see what they see and that’s about it.
519
00:21:08.705 –> 00:21:13.405
But if that’s important to you, and I know your style,
520
00:21:13.435 –> 00:21:14.725
It’s the catalyst of like
521
00:21:14.755 –> 00:21:16.565
what can happen when you prolong, like
522
00:21:16.745 –> 00:21:18.325
how bipolar can manifest
523
00:21:18.345 –> 00:21:20.485
by living in extreme periods of stress.
524
00:21:20.515 –> 00:21:21.885
Like that’s love it my mom’s story.
525
00:21:22.025 –> 00:21:23.605
And so like that’s a big one,
526
00:21:23.705 –> 00:21:25.805
but not a lot of people can handle that.
527
00:21:26.105 –> 00:21:28.685
But, but it could be just as just us talking.
528
00:21:28.965 –> 00:21:30.605
’cause we’re getting now we’re getting into the fringe.
529
00:21:31.705 –> 00:21:36.625
You are funny. You are, we know that I’ve, I’ve seen you, I
530
00:21:36.625 –> 00:21:37.625
See everyone laughing right now. They’re
531
00:21:37.625 –> 00:21:38.705
like, you’re funny. She just said
532
00:21:38.705 –> 00:21:40.505
bipolar, schizo schizophrenia. She’s funny crack.
533
00:21:41.265 –> 00:21:42.545
I think I would say, okay,
534
00:21:42.545 –> 00:21:43.745
so let me just be honest with you.
535
00:21:43.765 –> 00:21:45.385
My mom is a schizophrenic da da da da.
536
00:21:45.525 –> 00:21:49.105
And you could say it in a way that gets a a little bit of a,
537
00:21:49.415 –> 00:21:50.785
without, they don’t wanna laugh,
538
00:21:50.785 –> 00:21:52.105
but they’re gonna kind of go like this.
539
00:21:52.365 –> 00:21:54.185
And then you can say, but here’s the deal, when I dealt
540
00:21:54.185 –> 00:21:57.505
with it, so you say it in a very, you have to craft it
541
00:21:58.225 –> 00:21:59.705
’cause you have to write it like, you know,
542
00:21:59.705 –> 00:22:00.745
you’re writing comedy.
543
00:22:01.615 –> 00:22:03.745
Yeah. And then you go into something serious,
544
00:22:03.925 –> 00:22:05.785
but you say it funny and then you go into serious
545
00:22:05.885 –> 00:22:08.625
and then you, because why are you telling them that?
546
00:22:09.985 –> 00:22:11.715
Well, that’s like one of the things about,
547
00:22:11.815 –> 00:22:14.515
I’m debating adding because to keep people aware
548
00:22:14.515 –> 00:22:16.115
of like why you need to pay attention
549
00:22:16.115 –> 00:22:18.915
to living in chronic stress of how it can even like,
550
00:22:19.085 –> 00:22:22.635
exacerbate your mental health, like to even worse degrees.
551
00:22:22.745 –> 00:22:24.555
Like, and that’s what happened with my mom
552
00:22:24.555 –> 00:22:27.435
of shifting from bipolar to with paranoid episodes
553
00:22:27.815 –> 00:22:30.755
to full on a prolonged period of delusions,
554
00:22:30.755 –> 00:22:33.555
which then came a late onset diagnosis of schizophrenia.
555
00:22:33.775 –> 00:22:36.795
But that’s all from living in heightened stresses responses
556
00:22:36.795 –> 00:22:38.755
and continuing to push to push to push.
557
00:22:38.755 –> 00:22:40.355
And it magnified her mental illness.
558
00:22:41.415 –> 00:22:43.115
And it’s, I don’t typically go there
559
00:22:43.115 –> 00:22:44.115
because I talk about burnout,
560
00:22:44.255 –> 00:22:45.675
but I, I mean that’s a big part of her.
561
00:22:45.675 –> 00:22:47.715
Like her story, my mom lost all of her things,
562
00:22:47.765 –> 00:22:49.235
everything foreclosed on
563
00:22:49.235 –> 00:22:51.395
because, you know, she was pursuing the dream
564
00:22:51.575 –> 00:22:53.115
and then the expense was her health.
565
00:22:53.115 –> 00:22:56.235
But that’s a pretty big story, but it’s a truth bu
566
00:22:56.235 –> 00:22:58.515
because it’s the reality of like, you can continue
567
00:22:58.515 –> 00:23:00.635
to live in chronic stress, but here’s what can happen.
568
00:23:01.595 –> 00:23:03.675
I get it. And I think, I think, and,
569
00:23:03.675 –> 00:23:05.835
and just read Brittany’s comment that she just wrote.
570
00:23:05.855 –> 00:23:08.595
She said, the minute that you said my mom is bipolar
571
00:23:08.895 –> 00:23:11.635
and schizophrenic, I was immediately deeply interested
572
00:23:11.935 –> 00:23:14.835
and suddenly cared so much more about the idea
573
00:23:14.895 –> 00:23:16.555
of burnout. Did you hear it?
574
00:23:17.425 –> 00:23:18.845
Oh, that’s okay. That’s helpful
575
00:23:18.985 –> 00:23:20.325
to like know and thank you for that
576
00:23:20.325 –> 00:23:21.325
Validation. But Jen,
577
00:23:21.325 –> 00:23:21.965
I’m a
578
00:23:21.965 –> 00:23:23.765
Little nervous with talking about it, but
579
00:23:23.765 –> 00:23:25.285
You have to work on how you say it.
580
00:23:25.715 –> 00:23:27.525
Yeah. You have to really work on it.
581
00:23:27.545 –> 00:23:29.765
You don’t have to go into too many details. Right.
582
00:23:29.985 –> 00:23:32.085
You, you might not have to go into the delusional
583
00:23:32.105 –> 00:23:33.805
and then the da da da, you might wanna just go
584
00:23:33.805 –> 00:23:35.285
bipolar. And she,
585
00:23:35.625 –> 00:23:36.845
Oh, I’ve got really good stories
586
00:23:36.845 –> 00:23:38.005
though about her delusions.
587
00:23:38.005 –> 00:23:39.165
Come on. I could make ’em laugh.
588
00:23:40.325 –> 00:23:41.845
I dunno. Tea, don’t,
589
00:23:42.145 –> 00:23:44.285
No, I’m teasing, I’m teasing. I mean, I do, but I,
590
00:23:44.665 –> 00:23:46.605
But that’s quite why we’re working on this.
591
00:23:46.715 –> 00:23:49.565
That is a story to work on. And that is, that’s
592
00:23:49.565 –> 00:23:50.565
So real. Yeah. You, you’ve
593
00:23:50.565 –> 00:23:52.205
got some power with that for sure.
594
00:23:52.825 –> 00:23:54.245
That’s cool. Thank you everyone.
595
00:23:54.325 –> 00:23:55.445
I appreciate it. Thank you.
596
00:23:56.185 –> 00:23:59.365
So Caitlin, we’re talking about, uh, we’re talking about,
597
00:23:59.665 –> 00:24:01.165
uh, being around longer.
598
00:24:01.895 –> 00:24:04.005
We’re going through some tough times right now
599
00:24:04.065 –> 00:24:06.045
and how do we, how do we pivot
600
00:24:06.865 –> 00:24:09.965
and how do we begin to make our content come alive?
601
00:24:10.425 –> 00:24:13.765
And so today my topic is telling the truth a truth bomb.
602
00:24:14.465 –> 00:24:15.885
And um, and that’s
603
00:24:15.885 –> 00:24:17.245
where I’ve got everybody thinking right now, Rob.
604
00:24:17.835 –> 00:24:20.725
Yeah. I think we need to make a big differentiation
605
00:24:21.235 –> 00:24:23.445
between a truth bomb about yourself
606
00:24:24.025 –> 00:24:25.285
and one about the company.
607
00:24:25.745 –> 00:24:28.005
You know, when you said earlier about the sweetness
608
00:24:28.025 –> 00:24:30.005
or the truth bomb, one
609
00:24:30.005 –> 00:24:33.725
of the questions I ask in my pre-event, uh, call is
610
00:24:34.315 –> 00:24:35.885
what don’t you want me to talk about?
611
00:24:36.185 –> 00:24:38.805
And then, what would you like to talk about yourself,
612
00:24:39.025 –> 00:24:40.085
but you’re afraid to,
613
00:24:40.185 –> 00:24:42.405
and I could be your surrogate to bring
614
00:24:42.405 –> 00:24:43.965
that thorny subject up.
615
00:24:44.505 –> 00:24:47.525
And that gets back to solving a, our business is based
616
00:24:47.525 –> 00:24:49.405
around solving problems for our clients.
617
00:24:49.865 –> 00:24:51.685
And that’s one way we can solve a problem.
618
00:24:51.825 –> 00:24:53.605
We can address the elephant in the room
619
00:24:53.915 –> 00:24:55.245
that maybe nobody in the company
620
00:24:55.905 –> 00:24:58.005
can address in the same way.
621
00:24:58.065 –> 00:24:59.405
So that’s what I try and do.
622
00:24:59.905 –> 00:25:01.645
But I think a truth bomb about yourself,
623
00:25:01.925 –> 00:25:03.925
anything is fair game if it gets ’em
624
00:25:03.925 –> 00:25:05.005
more interested in your story.
625
00:25:05.755 –> 00:25:09.645
Yeah. For me, my truth bombs are what Gen Z’s thinking,
626
00:25:10.215 –> 00:25:12.445
where the workplace is going and the truth bomb.
627
00:25:12.955 –> 00:25:15.285
What I’m noticing right now is people don’t wanna
628
00:25:15.285 –> 00:25:16.525
really hear about it.
629
00:25:16.635 –> 00:25:18.925
They wanna hear that they’re gonna adapt,
630
00:25:19.395 –> 00:25:21.045
they don’t wanna hear that they’re not adapting.
631
00:25:21.105 –> 00:25:22.205
But that’s my truth bomb.
632
00:25:22.425 –> 00:25:24.005
The truth bomb is that this is the first
633
00:25:24.005 –> 00:25:25.405
generation that’s not adapting.
634
00:25:25.975 –> 00:25:27.525
Those are harsh things to say.
635
00:25:28.265 –> 00:25:31.165
Um, not everybody wants to hear that, especially some
636
00:25:31.165 –> 00:25:33.005
of the Gen Zs in the audience that are adapting.
637
00:25:33.145 –> 00:25:37.685
So, but, but I have to, um, so what, the way
638
00:25:37.685 –> 00:25:42.565
that I’m getting my truth about my topic is I have someone
639
00:25:43.835 –> 00:25:45.445
sending me an article a day.
640
00:25:46.235 –> 00:25:49.805
Some are making me laugh. I just got one on the Gen Z stare.
641
00:25:49.845 –> 00:25:51.285
I don’t know if any of you’ve heard that one,
642
00:25:51.545 –> 00:25:53.045
but I’m, I’m starting to get some
643
00:25:53.045 –> 00:25:55.645
of these bizarre stories that are funny.
644
00:25:56.265 –> 00:25:59.565
Um, and, and eventually one is gonna work its way into my
645
00:25:59.565 –> 00:26:02.405
keynote and I’m gonna have to take a risk telling it.
646
00:26:03.735 –> 00:26:05.235
But I feel like taking,
647
00:26:05.595 –> 00:26:08.155
I think being safe right now is probably the
648
00:26:08.155 –> 00:26:09.515
most dangerous place to be.
649
00:26:10.355 –> 00:26:12.795
I think we’ve gotta push a little bit more,
650
00:26:12.895 –> 00:26:15.355
and that’s why I, I use the word truth bomb.
651
00:26:15.835 –> 00:26:17.755
I think we have to push ourselves a little bit
652
00:26:17.755 –> 00:26:18.875
more. Uh, cricket,
653
00:26:19.765 –> 00:26:21.735
Well you just kind of reminded me of something.
654
00:26:21.835 –> 00:26:23.815
Tom Singer did this and it’s just a great idea
655
00:26:23.815 –> 00:26:27.415
to share when he was doing this for an, an audience, instead
656
00:26:27.415 –> 00:26:29.375
of using AI to talk about the company
657
00:26:29.555 –> 00:26:31.735
or the problems, he talked about who’s in
658
00:26:31.815 –> 00:26:32.975
my audience, right?
659
00:26:33.075 –> 00:26:35.695
Who makes up the audience? What are they worried about?
660
00:26:35.695 –> 00:26:36.695
What are they doing right now?
661
00:26:36.715 –> 00:26:38.575
He went through this whole thing with the audience.
662
00:26:39.315 –> 00:26:41.375
And then one of the things I just joked with somebody,
663
00:26:41.415 –> 00:26:42.935
I call it the social media mullet.
664
00:26:43.755 –> 00:26:45.285
Instagram is the business side.
665
00:26:45.345 –> 00:26:47.085
No, LinkedIn’s the business side.
666
00:26:47.085 –> 00:26:49.245
Instagram, Reddit, all those others are the party.
667
00:26:49.245 –> 00:26:50.245
What they don’t want you to know,
668
00:26:51.085 –> 00:26:54.125
I get my truth bombs from these women’s leadership groups
669
00:26:54.125 –> 00:26:55.605
that are 20,000 strong.
670
00:26:55.685 –> 00:26:58.325
I know you do. And they will say anything they wanna say.
671
00:26:58.825 –> 00:27:00.925
So Harvard will come out with this, this review,
672
00:27:00.925 –> 00:27:02.245
and I’m like, who did you interview?
673
00:27:02.245 –> 00:27:04.245
Because I got 20,000 women over
674
00:27:04.245 –> 00:27:05.405
here saying something different.
675
00:27:05.635 –> 00:27:07.085
They’re filling out these forms
676
00:27:07.185 –> 00:27:09.325
and doing the LinkedIn to be right and proper.
677
00:27:09.625 –> 00:27:12.645
And, and so I get all the,
678
00:27:12.645 –> 00:27:14.245
and then when I talk to people, they’re like, oh my God.
679
00:27:14.245 –> 00:27:15.085
It’s like, you know us. And
680
00:27:15.085 –> 00:27:16.245
I’m like, well, because you made a comment.
681
00:27:16.245 –> 00:27:17.725
And then I go look and see where you work
682
00:27:18.625 –> 00:27:20.005
and I can start to get the culture.
683
00:27:20.285 –> 00:27:22.645
I don’t out anybody. I don’t say where I got it
684
00:27:22.645 –> 00:27:25.085
or anything else, but don’t, um,
685
00:27:25.145 –> 00:27:26.445
if you’re gonna be on social media,
686
00:27:26.625 –> 00:27:27.645
use it to your advantage.
687
00:27:27.795 –> 00:27:29.965
Like it’s, it’s a great research tool.
688
00:27:29.965 –> 00:27:32.445
And then AI can now track a lot of that for you.
689
00:27:32.505 –> 00:27:34.485
So you can say, what’s happening on these threads?
690
00:27:34.485 –> 00:27:35.565
What are they saying about this?
691
00:27:37.145 –> 00:27:39.205
And it’s huge. I think that is a great idea
692
00:27:39.205 –> 00:27:42.965
because I’ve heard you say, I heard people say we,
693
00:27:42.985 –> 00:27:44.485
we were talking about what people wear
694
00:27:44.485 –> 00:27:45.645
at airports, remember.
695
00:27:45.915 –> 00:27:48.085
Yeah. What they wear when they’re flying and what they wear.
696
00:27:48.665 –> 00:27:49.885
And you were coming up
697
00:27:49.885 –> 00:27:51.365
with some bizarre things that you get.
698
00:27:51.365 –> 00:27:52.565
So tell us where you get them.
699
00:27:53.195 –> 00:27:55.405
Just different Facebook groups, just, um,
700
00:27:55.985 –> 00:27:58.045
and I kind of scroll ’em at night.
701
00:27:58.045 –> 00:27:59.725
Like if we’re basically, let’s see,
702
00:27:59.725 –> 00:28:00.645
hubby’s not here if we’re watching
703
00:28:00.645 –> 00:28:01.725
TV that I don’t really wanna watch.
704
00:28:02.175 –> 00:28:03.205
Right. That’s what I’ll do.
705
00:28:03.235 –> 00:28:06.685
I’ll kind of go through and uh, but I’ll just look
706
00:28:06.705 –> 00:28:09.125
and see like, like I’m noticing, I was telling Karen,
707
00:28:09.225 –> 00:28:10.725
I’m noticing the trend of
708
00:28:10.865 –> 00:28:12.805
how much power we give up our women,
709
00:28:12.805 –> 00:28:16.725
especially our giving up to other people to decide for them
710
00:28:16.755 –> 00:28:19.565
what to think, act, and do and what’s proper and what’s,
711
00:28:19.565 –> 00:28:20.885
and it just baffles me.
712
00:28:20.885 –> 00:28:22.085
And then it baffles me equally
713
00:28:22.085 –> 00:28:23.405
what some of the women say back.
714
00:28:24.265 –> 00:28:27.205
But where I try to focus is these leadership groups.
715
00:28:27.345 –> 00:28:28.885
I’m in a couple of different leadership groups
716
00:28:28.885 –> 00:28:32.725
that are anywhere from 10 and 15,000 to 20,000 plus women.
717
00:28:33.905 –> 00:28:36.605
And I, when I see a good subject, I start following
718
00:28:36.605 –> 00:28:38.125
and tracking the comments to look
719
00:28:38.125 –> 00:28:39.525
for the themes and the patterns.
720
00:28:39.525 –> 00:28:41.205
And it, you know, this is stuff they’re saying
721
00:28:41.715 –> 00:28:43.365
that they think they can’t get caught for.
722
00:28:43.365 –> 00:28:45.445
Sometimes they’re anonymous, sometimes they’re not,
723
00:28:46.025 –> 00:28:47.565
but they’re in a kind of a safe group.
724
00:28:47.565 –> 00:28:49.605
That’s why I said I never out ’em, I never give a name.
725
00:28:49.685 –> 00:28:50.925
I never say where it came from,
726
00:28:52.735 –> 00:28:55.275
but that’s where they’re being honest versus
727
00:28:55.715 –> 00:28:56.875
LinkedIn is where they’re being proper
728
00:28:57.835 –> 00:28:58.835
LinkedIn. Right, right.
729
00:28:58.835 –> 00:29:00.395
I I find LinkedIn boring,
730
00:29:00.455 –> 00:29:01.675
but you know, we’re in it.
731
00:29:02.055 –> 00:29:03.315
Uh, but you’re right.
732
00:29:03.575 –> 00:29:06.355
Um, Reddit, I I I’m on Reddit,
733
00:29:06.355 –> 00:29:09.075
but I I I get that’s kind of bad, the bad stuff.
734
00:29:09.545 –> 00:29:10.955
It’s pretty, it’s pretty direct.
735
00:29:11.865 –> 00:29:14.795
Yeah. But it tells you kind of, it gives you, again, it’s
736
00:29:14.795 –> 00:29:16.435
that place where they’re speaking their mind
737
00:29:16.435 –> 00:29:18.515
that they’re not afraid they’re, they’re gonna be seen
738
00:29:18.515 –> 00:29:21.595
or caught unless you’re the CEO of a company at a concert.
739
00:29:21.735 –> 00:29:25.275
And that’s a whole nother issue. But you know, I mean,
740
00:29:27.015 –> 00:29:30.795
You believe it, you went there, everybody’s talking about
741
00:29:30.795 –> 00:29:31.795
It, sitting right there. It
742
00:29:31.795 –> 00:29:33.235
wasn’t intended. It just came up.
743
00:29:33.235 –> 00:29:35.915
Everybody, someone Had to, we can’t scroll
744
00:29:35.915 –> 00:29:37.275
through anything without it coming up.
745
00:29:37.275 –> 00:29:38.555
Someone had to bring it up today.
746
00:29:38.795 –> 00:29:41.525
I mean, when it is just very funny. Very funny.
747
00:29:41.555 –> 00:29:42.605
It’s very funny. I know.
748
00:29:43.105 –> 00:29:44.845
So that’s kind of what I really wanted
749
00:29:44.845 –> 00:29:46.205
to talk about today is
750
00:29:46.215 –> 00:29:49.165
where are you getting these new ideas?
751
00:29:49.265 –> 00:29:51.565
So now we hear cricket’s getting them from social media.
752
00:29:52.385 –> 00:29:54.525
Um, I am getting them from Forbes.
753
00:29:54.525 –> 00:29:55.925
These just these crazy articles
754
00:29:55.925 –> 00:29:57.285
that are coming out about Gen Z
755
00:29:57.905 –> 00:30:00.765
and I’m finding that if I throw one in there,
756
00:30:01.465 –> 00:30:05.205
if I throw something in there right off the bat, um, one
757
00:30:05.205 –> 00:30:07.845
of the things that when I do financial services is, you know
758
00:30:07.845 –> 00:30:11.725
that more Gen Zs have 4 0 1 Ks than any other generation at,
759
00:30:11.745 –> 00:30:13.365
at the age of 23 years old.
760
00:30:13.865 –> 00:30:16.765
And why is that? I mean, they’re saving for their retirement
761
00:30:16.765 –> 00:30:19.365
because they know they’re not gonna have social security.
762
00:30:19.985 –> 00:30:21.805
And you can get everybody talking a minute.
763
00:30:21.945 –> 00:30:25.085
If you can use something new that’s just come out,
764
00:30:25.625 –> 00:30:27.165
you are showing the audience what
765
00:30:29.395 –> 00:30:30.535
You’re Relevant. Yeah,
766
00:30:30.535 –> 00:30:31.535
You’re relevant. You’re,
767
00:30:31.535 –> 00:30:33.095
you’re, you are right on
768
00:30:33.095 –> 00:30:34.255
what’s going on right now.
769
00:30:34.725 –> 00:30:37.415
It’s, it’s so who’s feeding you that, you know,
770
00:30:37.515 –> 00:30:39.095
how are you getting that, Jen?
771
00:30:39.975 –> 00:30:41.415
I think one thing I always do,
772
00:30:41.755 –> 00:30:43.815
and it’s just for my, my own curiosity,
773
00:30:44.075 –> 00:30:47.135
but I’ll peel through about every single podcast
774
00:30:47.245 –> 00:30:48.335
that I can while I’m walking.
775
00:30:48.335 –> 00:30:51.775
Whether that’s like Gartner’s research, whether that’s, um,
776
00:30:51.805 –> 00:30:53.855
just like people, if I’m doing delivering on a specific
777
00:30:53.865 –> 00:30:55.055
topic, or Karen, you
778
00:30:55.055 –> 00:30:57.375
and I talked yesterday, I used to create webinars all the
779
00:30:57.375 –> 00:30:58.495
time for a leadership company.
780
00:30:58.995 –> 00:31:00.615
And so I would just find that topic
781
00:31:00.755 –> 00:31:04.255
and just listen to as many different podcasts as I can, just
782
00:31:04.255 –> 00:31:07.055
to hear different ways that people are talking about it.
783
00:31:07.515 –> 00:31:08.735
Um, and then of course, you
784
00:31:08.735 –> 00:31:10.415
Tell us a couple because you’re, she’s really good.
785
00:31:10.865 –> 00:31:12.415
She’s kind of a podcast expert.
786
00:31:13.375 –> 00:31:14.695
I am not a podcast expert.
787
00:31:15.315 –> 00:31:17.455
Um, but I mean, I would go in
788
00:31:17.455 –> 00:31:20.135
and look at all of Harvard’s, like all of Harvard’s at work
789
00:31:20.135 –> 00:31:21.495
because they have women at work.
790
00:31:21.565 –> 00:31:23.415
They have, um, just like their standard,
791
00:31:23.445 –> 00:31:24.455
like they have a full branch,
792
00:31:24.515 –> 00:31:27.095
but Gartner does them, like Gartner does great ones on like
793
00:31:27.095 –> 00:31:28.495
the future of work that I think
794
00:31:28.495 –> 00:31:29.615
are always really interesting.
795
00:31:30.045 –> 00:31:33.455
Some may not be relevant to you, like for example,
796
00:31:33.605 –> 00:31:35.375
like knowing it’s just like
797
00:31:35.375 –> 00:31:37.655
what the digital disruptions are, but it is intriguing.
798
00:31:38.195 –> 00:31:39.535
Um, but Gartner has their
799
00:31:39.535 –> 00:31:41.055
podcasts that I really, really like.
800
00:31:41.635 –> 00:31:45.735
Um, gosh, I, it’s not always super specific
801
00:31:46.015 –> 00:31:48.095
’cause I kind of go by topic and like when it posted
802
00:31:48.395 –> 00:31:51.455
and then I’ll see if I like, just kind
803
00:31:51.455 –> 00:31:53.335
of look at their following and then go for it.
804
00:31:53.875 –> 00:31:56.135
But I am willing to commit a half hour
805
00:31:56.155 –> 00:31:57.615
to hear someone else talk about it.
806
00:31:57.645 –> 00:31:59.775
Typically just to get different ideas
807
00:31:59.915 –> 00:32:02.295
or stimulate new ways of thinking about, right.
808
00:32:02.295 –> 00:32:03.855
A particular subject. Um,
809
00:32:04.085 –> 00:32:05.255
It’s who we are, everybody.
810
00:32:05.325 –> 00:32:09.495
This is what we have to be, this is part of our DNA
811
00:32:10.405 –> 00:32:13.215
that we have gotta be open to listening to things
812
00:32:13.215 –> 00:32:14.655
that we don’t even agree with.
813
00:32:15.425 –> 00:32:17.655
We’ve gotta be able to understand what,
814
00:32:17.755 –> 00:32:18.935
how that audience is thinking.
815
00:32:18.975 –> 00:32:20.095
I love what you said, cricket,
816
00:32:20.605 –> 00:32:23.295
when Tom said he interviews the audience.
817
00:32:23.455 –> 00:32:25.415
I don’t know, I guess doing maybe a survey.
818
00:32:25.655 –> 00:32:27.215
I, I, I don’t know how he uses
819
00:32:27.315 –> 00:32:28.315
Ai. He does it through
820
00:32:28.315 –> 00:32:28.775
AI
821
00:32:28.795 –> 00:32:32.375
and says, you know, be this, who is, this is my audience.
822
00:32:32.445 –> 00:32:33.855
What are they talking about now?
823
00:32:33.925 –> 00:32:35.495
What are their concerns right now?
824
00:32:35.525 –> 00:32:38.375
What are their concerns that management’s not picking up on?
825
00:32:38.395 –> 00:32:40.445
And AI goes out to all these forums
826
00:32:40.505 –> 00:32:42.165
and kind of picks up the chatter.
827
00:32:42.515 –> 00:32:44.165
Well that’s even easier, isn’t it?
828
00:32:44.315 –> 00:32:46.565
Because I’d love to open with, I know
829
00:32:46.565 –> 00:32:47.765
what you’re thinking right now.
830
00:32:48.545 –> 00:32:50.885
You are thinking that. And if I can get ’em laughing right
831
00:32:50.885 –> 00:32:52.325
off the bat, you know
832
00:32:52.325 –> 00:32:53.285
that I’m gonna open their
833
00:32:53.285 –> 00:32:54.485
minds up more to what I have to say.
834
00:32:54.485 –> 00:32:58.305
I really like that. I like that a lot. Thanks.
835
00:32:58.545 –> 00:33:01.345
I guess to drop in, like an add on that one thing I do
836
00:33:01.345 –> 00:33:03.665
with every single keynote is I just walk around
837
00:33:03.885 –> 00:33:05.105
to every single round table.
838
00:33:05.535 –> 00:33:09.345
Like before, before I’m, I’m not talking to thousands
839
00:33:09.345 –> 00:33:10.545
of people, so I can do that.
840
00:33:11.005 –> 00:33:13.225
Um, but like, you know, I’m not that big,
841
00:33:13.525 –> 00:33:14.545
but I do walk around.
842
00:33:14.785 –> 00:33:15.985
I just try to like get to know them
843
00:33:16.085 –> 00:33:17.905
and hear things in their language
844
00:33:17.905 –> 00:33:19.105
and then I’ll like write it down.
845
00:33:19.125 –> 00:33:21.665
So then I can use it as like humor when I’m going back
846
00:33:21.665 –> 00:33:23.985
and forth in terms of like their issues.
847
00:33:24.245 –> 00:33:25.985
Or I could comment on something
848
00:33:25.985 –> 00:33:27.105
that’s like their water bottle.
849
00:33:27.175 –> 00:33:29.145
Like when I’m talking to nurses, like, you know, just
850
00:33:29.145 –> 00:33:31.385
to get the, like the who here stays hydrated.
851
00:33:31.385 –> 00:33:33.225
They all do. Like, what’s your water bottle game
852
00:33:33.245 –> 00:33:34.865
on Everyone’s on Stanley here.
853
00:33:35.365 –> 00:33:36.585
Um, but I’ll do different things.
854
00:33:36.605 –> 00:33:40.465
But I do a lot of, I try to meet like almost everyone again,
855
00:33:40.565 –> 00:33:44.465
I’m talking to audiences that are like 200 to 301 day.
856
00:33:44.465 –> 00:33:47.025
Hopefully I’ll get bigger, but I try to just walk around
857
00:33:47.025 –> 00:33:49.385
to the round tables and allocate like five minutes
858
00:33:49.405 –> 00:33:51.545
to each table and just meet them. You
859
00:33:51.545 –> 00:33:56.345
Know, 200 to 300 is a wonderful audience to, uh, first
860
00:33:56.345 –> 00:33:57.625
of all, I think it’s a wonderful audience.
861
00:33:57.825 –> 00:33:59.385
I am grateful. I am grateful, but
862
00:33:59.385 –> 00:34:00.825
I but Wouldn’t, but it’s also
863
00:34:01.545 –> 00:34:02.985
A good audience to try new stuff on.
864
00:34:03.735 –> 00:34:05.625
It’s also ’cause you’re, you’re feeling them.
865
00:34:06.005 –> 00:34:07.105
So it’s, it’s a good one
866
00:34:07.105 –> 00:34:08.945
because where do you try your new stuff?
867
00:34:10.045 –> 00:34:12.585
If you’re, if, if if you’re gonna drop a bomb in the
868
00:34:12.585 –> 00:34:15.225
keynote, if you’re gonna say something that they’re going
869
00:34:15.225 –> 00:34:16.265
to go, oh my goodness,
870
00:34:16.285 –> 00:34:17.505
you know, I can’t believe she said that.
871
00:34:17.645 –> 00:34:19.665
Or Yes, I’ve been thinking about that.
872
00:34:19.665 –> 00:34:20.785
Nobody talks about it.
873
00:34:20.825 –> 00:34:22.345
I don’t know what bombs you’re gonna drop,
874
00:34:22.925 –> 00:34:25.705
but don’t do it your first time with 3000.
875
00:34:26.115 –> 00:34:30.945
Start with 3, 200, 300 because, um, ’cause you can make it.
876
00:34:31.165 –> 00:34:32.945
Little audiences are much more forgiving
877
00:34:33.245 –> 00:34:34.945
and big audiences probably are too.
878
00:34:35.095 –> 00:34:37.505
It’s just that, you know, you’re gonna feel it more.
879
00:34:38.015 –> 00:34:41.425
Because I think that this is, you know, owning what we do,
880
00:34:41.885 –> 00:34:44.225
owning that the, this is our, this is what we’re doing.
881
00:34:45.235 –> 00:34:47.145
We’re out there. We’re the voice of the people
882
00:34:47.835 –> 00:34:49.745
we’re saying things that they’re thinking,
883
00:34:50.595 –> 00:34:51.945
we’re going deeper right now.
884
00:34:52.075 –> 00:34:54.825
We’ve all heard the 10 ways to do this
885
00:34:54.845 –> 00:34:56.185
and the five ways to do that.
886
00:34:56.205 –> 00:34:57.745
And the, so, you know,
887
00:34:57.875 –> 00:35:00.505
we’re our stories mean more than ever right now.
888
00:35:01.015 –> 00:35:02.585
They really do. And, and,
889
00:35:02.605 –> 00:35:04.625
and, you know, telling your personal stories I think is
890
00:35:04.625 –> 00:35:07.225
really so important
891
00:35:07.575 –> 00:35:10.185
because I think that it connects more with the audience,
892
00:35:10.765 –> 00:35:13.145
but taking the risk is also part of it.
893
00:35:13.165 –> 00:35:14.225
Now. I think that we’re gonna have
894
00:35:14.225 –> 00:35:15.305
to go out there and take the risk.
895
00:35:15.405 –> 00:35:17.945
So, I dunno, does anybody wanna add anything to that one?
896
00:35:22.675 –> 00:35:24.635
Anything? So then taking it,
897
00:35:24.975 –> 00:35:26.595
let me just kind of go further with it then.
898
00:35:26.615 –> 00:35:30.275
So how do you drop the bomb then in your marketing?
899
00:35:31.315 –> 00:35:33.395
’cause see we’ve gotta be different than everybody else.
900
00:35:34.335 –> 00:35:36.555
So how do you now take something like that,
901
00:35:37.035 –> 00:35:38.125
something exciting?
902
00:35:38.425 –> 00:35:39.885
How can you put it into your marketing?
903
00:35:40.145 –> 00:35:42.565
And I think that that’s where the next piece of it is,
904
00:35:42.585 –> 00:35:45.725
is when you see it works, people like it,
905
00:35:46.005 –> 00:35:48.125
audiences like this one piece that you’ve added.
906
00:35:48.665 –> 00:35:50.165
How do you put it into the marketing?
907
00:35:50.165 –> 00:35:53.165
Because I feel like that’s gonna be the next differentiator.
908
00:35:53.675 –> 00:35:56.825
What they’re reading, what they’re reading about your
909
00:35:56.825 –> 00:35:59.815
keynote, what they’re reading, Carl,
910
00:36:00.335 –> 00:36:02.135
I mean, couldn’t, uh, couldn’t you get a testimonial
911
00:36:02.165 –> 00:36:03.775
that kind of speaks to how you relate
912
00:36:03.875 –> 00:36:05.775
how you were relevant and so forth.
913
00:36:06.675 –> 00:36:08.335
You could, but maybe a testimonial.
914
00:36:08.915 –> 00:36:10.855
But they’re gonna read, they’re gonna read that first.
915
00:36:10.855 –> 00:36:13.135
They’re gonna read what your keynote’s about
916
00:36:13.195 –> 00:36:14.695
or what your program is about.
917
00:36:16.195 –> 00:36:19.535
Try to put something in your, in your description
918
00:36:20.285 –> 00:36:22.535
that tells them that you’re gonna be different.
919
00:36:23.195 –> 00:36:25.855
The voice of the people That you’re gonna be tell the
920
00:36:25.855 –> 00:36:27.055
truth or you, I don’t know
921
00:36:27.055 –> 00:36:28.535
how you wanna word it, we can play with it.
922
00:36:28.835 –> 00:36:30.455
But I guess what I’m trying to say is,
923
00:36:31.275 –> 00:36:33.655
if you’ve made this decision that you’re going
924
00:36:33.655 –> 00:36:35.175
to put something in there that’s,
925
00:36:35.175 –> 00:36:39.555
that you know is gonna get a a, a good conversation going,
926
00:36:40.175 –> 00:36:42.195
how do we then tell people that that’s what we do?
927
00:36:42.195 –> 00:36:45.235
Because I think that we’ve gotta, we’ve gotta share that
928
00:36:46.645 –> 00:36:49.555
Maybe testimonials that basically say
929
00:36:49.665 –> 00:36:52.595
that that’s what you do. They were so I
930
00:36:52.595 –> 00:36:53.715
Think the testimonials are great.
931
00:36:54.025 –> 00:36:55.195
Yeah. I think that they’re great.
932
00:36:55.375 –> 00:36:56.955
And I think that, that maybe putting
933
00:36:56.955 –> 00:36:59.875
that testimonial right under the keynote, that one keynote.
934
00:37:00.855 –> 00:37:03.875
But, um, put something in the description when you’re
935
00:37:03.875 –> 00:37:07.925
writing it that you um, have,
936
00:37:08.035 –> 00:37:09.045
that you hit a nerve
937
00:37:09.225 –> 00:37:12.525
or that you understand the understand that you,
938
00:37:12.925 –> 00:37:13.965
I don’t know, somewhere.
939
00:37:14.585 –> 00:37:15.765
Dig at it. Um, I mean
940
00:37:15.765 –> 00:37:17.365
what are you, what are you getting at though? Dig at it.
941
00:37:18.235 –> 00:37:19.795
I guess I it made the audience curious.
942
00:37:19.895 –> 00:37:22.475
The, the audience was engaged. Eng engaged.
943
00:37:22.555 –> 00:37:24.475
I mean engage, engaged is not a powerful word anymore,
944
00:37:24.535 –> 00:37:26.155
but like what do you,
945
00:37:26.185 –> 00:37:28.355
what do you you wanna say something spiky that sticks.
946
00:37:29.075 –> 00:37:30.395
I do. Right?
947
00:37:32.135 –> 00:37:32.915
That’s so,
948
00:37:36.545 –> 00:37:37.145
I mean, I don’t know.
949
00:37:37.145 –> 00:37:39.985
You gotta dig at it. I, I’m saying we gotta dig at it really
950
00:37:40.415 –> 00:37:41.415
Well. I I get it. We
951
00:37:41.415 –> 00:37:42.865
That’s what I’m, this is why we’re here.
952
00:37:42.865 –> 00:37:43.905
We have to, I’m not Yeah,
953
00:37:43.905 –> 00:37:45.705
hope you’re not coming up with the answer right now.
954
00:37:45.925 –> 00:37:48.065
But what I’m trying to say is make your,
955
00:37:49.295 –> 00:37:53.225
make your description a little different so that they know
956
00:37:53.225 –> 00:37:57.665
that you’re, that you are going to tap into the truth, the,
957
00:37:57.765 –> 00:37:59.785
the what’s, what’s actually going on in the workplace.
958
00:37:59.815 –> 00:38:03.825
What, I don’t know, something where you are tapping into
959
00:38:05.765 –> 00:38:06.985
what’s going on today.
960
00:38:09.165 –> 00:38:10.785
It just, these are just thoughts.
961
00:38:11.695 –> 00:38:14.285
Karen, could you not demonstrate it by writing an article
962
00:38:14.425 –> 00:38:15.605
or something that you’re,
963
00:38:15.745 –> 00:38:17.795
You could, you could,
964
00:38:19.345 –> 00:38:21.155
It’d be interesting to study some people that are very,
965
00:38:21.225 –> 00:38:22.995
that have stayed very relevant over the years.
966
00:38:23.025 –> 00:38:24.315
Like, I mean, Snoop Dogg,
967
00:38:24.315 –> 00:38:25.515
that guy is everywhere for instance.
968
00:38:26.445 –> 00:38:29.535
What, what, what gives ’em that stickability and relevance?
969
00:38:30.645 –> 00:38:31.735
Well I can tell you Diana
970
00:38:31.975 –> 00:38:33.935
Candor’s speech and you’ll hear all about
971
00:38:34.075 –> 00:38:35.325
how he’s done, what he’s done.
972
00:38:38.555 –> 00:38:39.895
Did she go into Snoop Dogg
973
00:38:40.345 –> 00:38:41.345
Whole stock? That’s whole.
974
00:38:41.345 –> 00:38:43.135
She did. It influenced last year.
975
00:38:43.735 –> 00:38:44.855
I mean, I heard her mention him,
976
00:38:45.035 –> 00:38:47.855
but I didn’t know she went into his ho how? Yeah. Oh
977
00:38:47.925 –> 00:38:48.925
Yeah. She compares
978
00:38:48.925 –> 00:38:50.415
I think vanilla, I assume. Yeah,
979
00:38:50.415 –> 00:38:51.895
I saw that. I think that that’s good.
980
00:38:52.725 –> 00:38:55.175
Yeah. And, but she goes through this whole thing
981
00:38:55.175 –> 00:38:57.175
and I’ve seen her do that talk twice now.
982
00:38:57.175 –> 00:38:58.935
It’s really effective. Yeah.
983
00:38:58.955 –> 00:39:01.095
And her whole thing is the Reinvention Academy.
984
00:39:01.155 –> 00:39:02.535
That’s her whole branding.
985
00:39:03.965 –> 00:39:05.295
Yeah. Reinvention Academy.
986
00:39:05.395 –> 00:39:08.255
No, I think the Reinvention Academy is, is Nadia
987
00:39:08.255 –> 00:39:09.975
or whatever the other lady’s name is. Yeah,
988
00:39:10.065 –> 00:39:12.775
Nadia is in way of, oh, Maybe I’m, you’re right, I’m
989
00:39:12.775 –> 00:39:13.775
Confusing. But Diana Canor
990
00:39:13.775 –> 00:39:14.815
did do that talk.
991
00:39:15.205 –> 00:39:17.175
Doesn’t she does a Snoop Dog Doesn Reinvention Academy.
992
00:39:19.675 –> 00:39:21.375
So who did the reinvention Academy?
993
00:39:22.555 –> 00:39:24.885
Kate, do you know how to say her? That last name? We
994
00:39:24.925 –> 00:39:28.885
J Nadia Eva.
995
00:39:29.275 –> 00:39:32.765
Okay, so it’s Nadia Diva. Yeah. Yeah. Okay.
996
00:39:33.475 –> 00:39:35.205
Yeah, I like that idea.
997
00:39:35.325 –> 00:39:36.885
I have never, I, I am gonna go listen to her,
998
00:39:36.885 –> 00:39:38.685
but I’m all for the Reinvention Academy.
999
00:39:38.785 –> 00:39:40.845
That’s what I’m trying, that’s what I’m talking about.
1000
00:39:41.385 –> 00:39:44.965
If, and so Snoop Dogg just does it and shows it.
1001
00:39:45.365 –> 00:39:47.645
I mean, you know, he’s out there and he is doing it
1002
00:39:48.385 –> 00:39:51.525
and he’s got his hands in all kinds of things.
1003
00:39:52.035 –> 00:39:53.085
Even Martha Stewart,
1004
00:39:53.755 –> 00:39:54.755
He’s got the Martha Stewart. But
1005
00:39:54.755 –> 00:39:57.605
I, you know, I did watch him on, huh?
1006
00:39:58.525 –> 00:39:59.605
I think that was inappropriate.
1007
00:40:00.425 –> 00:40:01.885
Oh, that’s what we’re talking about today.
1008
00:40:03.505 –> 00:40:08.245
That’s what we wanna be anyway, um,
1009
00:40:09.165 –> 00:40:10.605
I did watch him on The Voice
1010
00:40:11.895 –> 00:40:14.115
and uh, he wasn’t that, I mean he was good,
1011
00:40:14.215 –> 00:40:15.395
but you know, he wasn’t,
1012
00:40:18.205 –> 00:40:19.605
I thought it’d show that you, Joe Rogan
1013
00:40:19.605 –> 00:40:21.805
Everything Joe, maybe, maybe he’s not a fan, but,
1014
00:40:23.085 –> 00:40:24.085
Hmm.
1015
00:40:24.535 –> 00:40:25.705
He’s another one. Joe Rogan.
1016
00:40:25.795 –> 00:40:27.065
Maybe you’re fan or not, I don’t know.
1017
00:40:27.065 –> 00:40:31.755
But he’s in the consciousness of a lot of podcast listeners.
1018
00:40:31.915 –> 00:40:32.875
’cause he’s got the top five
1019
00:40:32.875 –> 00:40:33.955
or in the top five or something.
1020
00:40:34.705 –> 00:40:37.515
Yeah. And he’s, he took the risk, he made a decision of
1021
00:40:37.515 –> 00:40:39.955
what he was gonna, you know, I don’t know.
1022
00:40:40.055 –> 00:40:42.315
Do you listen to Joe Rogan? I mean, it’s, it’s a lot.
1023
00:40:42.315 –> 00:40:43.675
It’s two hours, two and a half hours.
1024
00:40:43.705 –> 00:40:44.715
It’s a lot of conversation.
1025
00:40:45.335 –> 00:40:46.795
Not the whole thing. Yeah,
1026
00:40:46.795 –> 00:40:48.195
there’s, it’s, it’s, they’re good.
1027
00:40:48.275 –> 00:40:49.435
I, I learn a lot.
1028
00:40:50.495 –> 00:40:51.755
I’m not gonna bring any of it though,
1029
00:40:51.755 –> 00:40:53.115
into the, into my keynote.
1030
00:40:53.545 –> 00:40:55.595
Yeah. I have to be careful, you know,
1031
00:40:55.655 –> 00:40:56.675
of what I’m gonna share.
1032
00:40:56.775 –> 00:41:00.515
But anyway. Alright. So, so sometimes maybe
1033
00:41:00.515 –> 00:41:02.755
You, sometimes maybe you can even ask the audience to,
1034
00:41:02.895 –> 00:41:04.235
do you have their permission to be a little
1035
00:41:04.235 –> 00:41:05.595
bit spiky and open.
1036
00:41:08.215 –> 00:41:10.955
You could, You know, the permission-based approach
1037
00:41:11.375 –> 00:41:12.375
Unless they say no.
1038
00:41:12.455 –> 00:41:14.155
You, you, you’ve done that with me, Karen.
1039
00:41:14.155 –> 00:41:15.515
You’ve said, you know, you want the truth
1040
00:41:15.575 –> 00:41:17.235
or you want, you know, so the sweet
1041
00:41:17.235 –> 00:41:18.435
version, you’ve done that.
1042
00:41:18.985 –> 00:41:21.395
Well, I do that when I’m talking, when I’m on the call.
1043
00:41:21.785 –> 00:41:23.675
Yeah. So I say to them, so let’s talk about
1044
00:41:23.675 –> 00:41:24.755
what you want me to talk about.
1045
00:41:25.535 –> 00:41:28.115
Do you want you, do you wanna solve some problems
1046
00:41:28.115 –> 00:41:29.275
or do you want it to just be
1047
00:41:29.275 –> 00:41:31.515
where we’re looking at the strengths of every generation
1048
00:41:31.575 –> 00:41:34.005
and it’s so I have to really find out what they want.
1049
00:41:34.745 –> 00:41:36.725
Um, because I could give them
1050
00:41:36.795 –> 00:41:40.645
what they don’t want bigger.
1051
00:41:41.845 –> 00:41:43.605
I don’t know. I, I don’t everything.
1052
00:41:43.765 –> 00:41:47.085
I, there’s so many different ways of looking at this.
1053
00:41:47.385 –> 00:41:48.725
And we all have our own brand
1054
00:41:48.725 –> 00:41:52.885
and our own way of talking to the, the client and Right.
1055
00:41:53.105 –> 00:41:54.805
So you’ve, you’ve gotta put that brand
1056
00:41:54.805 –> 00:41:57.405
that you have into almost everything that you do from
1057
00:41:57.405 –> 00:42:01.365
that client conversation to how you step on that stage.
1058
00:42:02.395 –> 00:42:04.095
But I’m seeing brands here.
1059
00:42:04.475 –> 00:42:07.095
I’m seeing the development, you know, I’m seeing you guys
1060
00:42:07.635 –> 00:42:08.775
create these brands.
1061
00:42:08.955 –> 00:42:12.415
And I think that taking this through everything that you do
1062
00:42:13.315 –> 00:42:17.135
is key to sustainability and pivoting
1063
00:42:17.135 –> 00:42:18.335
and staying in the business.
1064
00:42:18.715 –> 00:42:21.995
How many of you in your chapters will notice
1065
00:42:22.025 –> 00:42:25.945
that people come and go, how many stay?
1066
00:42:27.915 –> 00:42:29.245
It’s an art to stay.
1067
00:42:29.405 –> 00:42:30.965
I what we’re talking about today is
1068
00:42:30.965 –> 00:42:32.405
how do we pivot and stay?
1069
00:42:33.095 –> 00:42:34.985
Because you all, because you have to encourage me.
1070
00:42:35.145 –> 00:42:36.585
’cause I have not renewed my chapter.
1071
00:42:37.455 –> 00:42:38.985
Well, I, my chapter’s not the
1072
00:42:38.985 –> 00:42:40.145
great, I don’t mean it that way.
1073
00:42:40.175 –> 00:42:41.785
What I mean is if you’ve been,
1074
00:42:42.165 –> 00:42:44.705
if you see people the best ways in your chapter,
1075
00:42:44.805 –> 00:42:45.825
you see them come and go.
1076
00:42:46.325 –> 00:42:49.065
Um, I think it’s a revolving door business.
1077
00:42:50.125 –> 00:42:53.785
And we’re in a place right now, we lost a lot
1078
00:42:53.785 –> 00:42:54.865
of DEI speakers.
1079
00:42:54.865 –> 00:42:57.625
Crystal was telling me, all the businesses that are gone,
1080
00:42:57.805 –> 00:42:59.705
who depended on work with government work,
1081
00:42:59.925 –> 00:43:02.705
the government work isn’t coming back for a while.
1082
00:43:04.055 –> 00:43:06.125
Maybe that’s limiting yourself. Who knows?
1083
00:43:06.185 –> 00:43:09.045
You know, maybe broadening your, your, your brush.
1084
00:43:09.625 –> 00:43:13.845
But the question today is, so how do we grow that brand?
1085
00:43:13.985 –> 00:43:16.045
How do we become relevant?
1086
00:43:16.105 –> 00:43:18.085
How do people know that we’re the real deal?
1087
00:43:18.705 –> 00:43:20.925
How, what’s this brand you’re trying to develop?
1088
00:43:21.145 –> 00:43:22.565
Why are people bringing you in?
1089
00:43:23.185 –> 00:43:25.645
And a lot of it is, I think, starting to,
1090
00:43:25.875 –> 00:43:29.525
besides our content, starting to take a risk
1091
00:43:29.745 –> 00:43:32.965
and start talking about the giving the truth,
1092
00:43:32.995 –> 00:43:35.445
bomb telling something that maybe you,
1093
00:43:35.475 –> 00:43:38.005
that you’ve learned about your, your topic
1094
00:43:38.465 –> 00:43:40.925
or delving into something that they don’t wanna hear
1095
00:43:40.925 –> 00:43:43.485
that they need to hear, but serving it up in a way
1096
00:43:43.485 –> 00:43:45.725
that when they’re done, they’re so grateful that you gave it
1097
00:43:45.925 –> 00:43:47.765
to them to hear it.
1098
00:43:47.825 –> 00:43:50.645
It takes work, it takes, you know, these are the things
1099
00:43:50.645 –> 00:43:53.285
that we were working on this year. Um,
1100
00:43:53.475 –> 00:43:55.325
This is a really good reason to have a podcast.
1101
00:43:56.675 –> 00:43:58.165
Yeah, right. That you’re,
1102
00:43:58.315 –> 00:43:59.445
that you’re interviewing people
1103
00:43:59.545 –> 00:44:01.005
and keeping up with the new stuff
1104
00:44:01.005 –> 00:44:03.725
because that’s what you’re doing Anyway.
1105
00:44:04.265 –> 00:44:06.965
So the, like, this is an interesting conversation for me
1106
00:44:06.965 –> 00:44:10.085
to come in on because my, my stuff is pretty sort
1107
00:44:10.085 –> 00:44:11.445
of in your face anyway.
1108
00:44:12.285 –> 00:44:13.685
I mean, one of my biggest talks is
1109
00:44:13.685 –> 00:44:15.005
resentment is your superpower.
1110
00:44:15.105 –> 00:44:18.525
So that’s already, already like a little sort of,
1111
00:44:18.915 –> 00:44:20.885
Well, your brand and,
1112
00:44:20.945 –> 00:44:24.165
and even, you know, when I said to you, oh, I,
1113
00:44:24.305 –> 00:44:26.405
you know, I don’t wanna get in.
1114
00:44:26.435 –> 00:44:28.045
Well, when I said, sometimes when I look at some
1115
00:44:28.045 –> 00:44:29.325
of the pictures, they don’t remind me
1116
00:44:29.325 –> 00:44:30.525
of you because they’re so pretty.
1117
00:44:31.145 –> 00:44:33.645
Not that you’re not pretty, but they’re sweet
1118
00:44:34.265 –> 00:44:36.365
and you are, you are much more.
1119
00:44:36.545 –> 00:44:40.725
And so I want that brand identity to be consistent. Right.
1120
00:44:41.065 –> 00:44:42.445
We just kind of talked a little bit about it
1121
00:44:42.445 –> 00:44:44.205
because I, I like your brand
1122
00:44:44.505 –> 00:44:47.605
and I love that you have a podcast
1123
00:44:47.755 –> 00:44:51.525
that you can feed yourself. Tell us about it.
1124
00:44:51.995 –> 00:44:53.765
That I think is probably the thing
1125
00:44:53.765 –> 00:44:55.645
that makes this really natural for me,
1126
00:44:55.645 –> 00:44:57.925
because I’m always keeping, like Jerry Cole
1127
00:44:57.925 –> 00:44:59.845
and I met a co a few months ago,
1128
00:44:59.945 –> 00:45:01.325
so I started reading his books.
1129
00:45:01.715 –> 00:45:03.925
He’s talking about CEO’s, shadow sides
1130
00:45:03.925 –> 00:45:06.205
and telling them to meditate shoeless in the forest.
1131
00:45:06.625 –> 00:45:09.955
And he does not care. He does not care.
1132
00:45:10.305 –> 00:45:13.035
He’s talking to them about why their unconscious patterning
1133
00:45:13.265 –> 00:45:16.635
with their mothers is creating issues with their CEO
1134
00:45:16.735 –> 00:45:18.875
and like all, I mean, he’s really going for it.
1135
00:45:18.975 –> 00:45:20.835
He does not care.
1136
00:45:21.135 –> 00:45:23.235
And that’s been really interesting to, to look at.
1137
00:45:23.255 –> 00:45:27.915
But the, like, there’s no way for me to not be in the know
1138
00:45:28.135 –> 00:45:29.835
of what’s going on in the world of burnout
1139
00:45:29.835 –> 00:45:32.835
because I’m literally talking about it on a
1140
00:45:32.835 –> 00:45:34.155
podcast every single week.
1141
00:45:34.215 –> 00:45:35.995
So it’s, it’s right there in my face
1142
00:45:36.135 –> 00:45:37.275
no matter what all the time.
1143
00:45:38.155 –> 00:45:42.275
I love It. It’s a good excuse to create content like
1144
00:45:42.275 –> 00:45:43.515
that where you can interview people
1145
00:45:43.615 –> 00:45:46.755
and you can, even if it’s not well produced
1146
00:45:46.775 –> 00:45:49.955
or not, just to like, keep having stuff out there.
1147
00:45:50.055 –> 00:45:53.035
And that’s another thing that I think keeps us relevant is
1148
00:45:53.055 –> 00:45:56.195
not, I mean, everybody should have their social thing,
1149
00:45:56.395 –> 00:45:58.275
whatever thing is important to them, whether it’s Facebook
1150
00:45:58.275 –> 00:45:59.995
or Instagram or, or LinkedIn or whatever.
1151
00:46:00.975 –> 00:46:02.635
But that’s one of the things that people look at
1152
00:46:02.815 –> 00:46:04.075
to see if we’re relevant.
1153
00:46:04.255 –> 00:46:06.795
Are we still, are we active places? Are we doing things?
1154
00:46:06.895 –> 00:46:07.915
Are people following us?
1155
00:46:08.095 –> 00:46:10.395
Are there, and I think that kind of sucks
1156
00:46:10.395 –> 00:46:12.675
because it’s annoying, but it’s also true right now.
1157
00:46:12.745 –> 00:46:14.635
It’s, it’s what? So having a podcast
1158
00:46:14.705 –> 00:46:16.355
that you put out every week, people know
1159
00:46:16.355 –> 00:46:18.315
that you’re in it all the time.
1160
00:46:18.935 –> 00:46:20.075
So let me ask you a question.
1161
00:46:20.505 –> 00:46:24.315
Yeah. So do you ever take, like, Gary,
1162
00:46:24.315 –> 00:46:26.475
what’s this guy Gary, I wanna go read the book. Gary
1163
00:46:26.545 –> 00:46:28.555
Colonna got two books. Yeah.
1164
00:46:28.975 –> 00:46:31.155
So he’s got this, remember Tony Soprano?
1165
00:46:31.155 –> 00:46:32.755
Did anybody see The Sopranos? Yeah. Yeah.
1166
00:46:32.825 –> 00:46:34.355
With the mother issues. I mean, yeah.
1167
00:46:34.535 –> 00:46:36.995
So it’s kind of like Tony Soprano and the mother issues
1168
00:46:36.995 –> 00:46:38.315
and now they’re bringing it into the workplace.
1169
00:46:38.585 –> 00:46:42.035
Yeah, I like that. So do you ever take
1170
00:46:42.635 –> 00:46:46.075
a g take something that you got from a guest that’s like
1171
00:46:46.175 –> 00:46:49.675
so out there and just throw it into your keynote? Yeah,
1172
00:46:49.675 –> 00:46:50.675
Sure. Oh
1173
00:46:50.675 –> 00:46:53.355
my God. See, this is what I’m talking about with their
1174
00:46:53.355 –> 00:46:54.355
Names. I always say
1175
00:46:54.355 –> 00:46:55.595
people’s names. Right, right.
1176
00:46:56.195 –> 00:46:57.995
Anything anybody says without giving them credit for it.
1177
00:46:58.135 –> 00:47:00.395
So that, that’s, I always say people’s names
1178
00:47:00.415 –> 00:47:02.715
and I will mention, interviewed them for an episode.
1179
00:47:02.715 –> 00:47:04.715
This is how it came up, blah, blah, blah, blah, blah.
1180
00:47:04.715 –> 00:47:06.635
But yeah, absolutely. I use stuff all the time.
1181
00:47:07.305 –> 00:47:10.595
Okay, so you changed it out so you’re, yeah. Yes. Okay.
1182
00:47:10.955 –> 00:47:12.075
I like that. That’s kind of
1183
00:47:12.075 –> 00:47:13.315
where I was going with this today.
1184
00:47:13.915 –> 00:47:15.035
I call that a truth bomb.
1185
00:47:15.035 –> 00:47:17.075
Something that, that you are gonna tell them
1186
00:47:17.075 –> 00:47:19.955
that they don’t know, that they’re gonna be shocked about
1187
00:47:20.055 –> 00:47:21.235
and that, that they’re gonna hear, or
1188
00:47:21.235 –> 00:47:23.595
that maybe they do know, but it’s getting that
1189
00:47:23.595 –> 00:47:25.835
and it, it’s getting an emotion out of the audience.
1190
00:47:26.815 –> 00:47:28.835
And they’re gonna talk about that when the,
1191
00:47:28.955 –> 00:47:30.125
when your program is over.
1192
00:47:30.865 –> 00:47:32.765
Do you talk about that in your marketing?
1193
00:47:35.965 –> 00:47:38.805
I don’t know, Maybe on your website,
1194
00:47:38.865 –> 00:47:41.325
on the about page you should talk about your,
1195
00:47:41.905 –> 00:47:45.445
how your podcast has really enhanced your keynotes.
1196
00:47:45.815 –> 00:47:49.005
Smart. Put it somewhere so that we know that you are
1197
00:47:49.565 –> 00:47:51.325
bringing cool stuff in all the time.
1198
00:47:51.325 –> 00:47:53.125
And that you’re, but maybe I,
1199
00:47:53.165 –> 00:47:54.525
I put it on my about page. Yeah,
1200
00:47:54.525 –> 00:47:55.525
That’s smart.
1201
00:47:55.715 –> 00:47:59.365
Yeah, that’s great. Same with a book that can help, uh,
1202
00:47:59.365 –> 00:48:00.565
clarify a lot for you.
1203
00:48:02.005 –> 00:48:04.025
It forces you to be or organize your thoughts
1204
00:48:04.025 –> 00:48:05.385
and put things together cohesively.
1205
00:48:05.965 –> 00:48:09.145
But that’s, that podcast is fantastic.
1206
00:48:09.725 –> 00:48:12.545
And people that do, uh, interview type books
1207
00:48:12.545 –> 00:48:15.305
where they interview a hundred CEOs on a particular topic
1208
00:48:15.325 –> 00:48:18.345
and then write a book, that’s also very powerful stuff.
1209
00:48:19.695 –> 00:48:22.235
So I have two podcasters in the group right now. Right?
1210
00:48:22.335 –> 00:48:27.195
Is that Jen and Kat? Kate. Kate.
1211
00:48:27.635 –> 00:48:29.915
I love calling you. I know. I say it all the time. Ka Kate.
1212
00:48:31.535 –> 00:48:35.105
The eye just disappears. Yeah, that’s really good.
1213
00:48:36.495 –> 00:48:38.235
So anyway, that’s kind of where I am.
1214
00:48:38.415 –> 00:48:42.375
So my whole point today was on staying
1215
00:48:42.375 –> 00:48:44.595
around during tough times.
1216
00:48:45.545 –> 00:48:48.345
Keep growing, thinking about
1217
00:48:49.135 –> 00:48:52.825
putting things in your keynote where people kind
1218
00:48:52.825 –> 00:48:54.345
of gaps a little bit.
1219
00:48:54.935 –> 00:48:56.385
I’ll call those the truth bombs.
1220
00:48:56.595 –> 00:48:59.355
Start thinking about yours, um,
1221
00:49:00.335 –> 00:49:04.265
and start growing that in your brand so that
1222
00:49:04.455 –> 00:49:06.065
that becomes part of who you are.
1223
00:49:06.125 –> 00:49:09.705
So it’s all kind of interrelated right now so
1224
00:49:09.705 –> 00:49:12.945
that we’re taking these great ideas that we’re getting.
1225
00:49:14.065 –> 00:49:15.625
’cause think about it. We didn’t have them five
1226
00:49:15.625 –> 00:49:16.905
years ago, pre COVID.
1227
00:49:17.665 –> 00:49:19.305
I don’t know. Were there podcasts then?
1228
00:49:19.355 –> 00:49:21.675
Maybe, but not like now.
1229
00:49:22.535 –> 00:49:25.315
And um, and, and starting to really continually grow
1230
00:49:25.315 –> 00:49:29.475
that keynote so that it’s organic so it’s not stagnant.
1231
00:49:29.475 –> 00:49:31.275
It’s, it’s continually growing with us.
1232
00:49:32.615 –> 00:49:34.795
And, um, and staying alive.
1233
00:49:36.895 –> 00:49:38.195
That’s it for me today.
1234
00:49:40.295 –> 00:49:42.945
Anybody want anything to talk about? Thank you.
1235
00:49:43.545 –> 00:49:45.425
I wanna know who I get to all meet in real
1236
00:49:45.425 –> 00:49:47.145
life and influence.
1237
00:49:47.455 –> 00:49:51.185
Yeah. Who’s gonna go to influence? What is influence?
1238
00:49:51.335 –> 00:49:53.785
What is that? Okay, so Brittany just joined our
1239
00:49:53.785 –> 00:49:55.385
group, um, welcome.
1240
00:49:56.085 –> 00:49:58.625
And, um, she just did How many were in the,
1241
00:49:58.725 –> 00:49:59.905
in your audience, Brittany?
1242
00:50:00.465 –> 00:50:02.345
1800. She just did her first keynote
1243
00:50:02.405 –> 00:50:06.025
and it was 1800 wasn’t her.
1244
00:50:06.115 –> 00:50:08.705
She’s done one before, but this one was amazing.
1245
00:50:08.765 –> 00:50:11.265
We worked on it for a while. She worked on it.
1246
00:50:11.385 –> 00:50:14.065
I was just there guiding her. Very amazing.
1247
00:50:14.165 –> 00:50:16.145
So I love, I just love this keynote.
1248
00:50:16.445 –> 00:50:17.545
And then I saw her video
1249
00:50:18.365 –> 00:50:20.585
and I said, I, I said, you’re gonna,
1250
00:50:20.585 –> 00:50:21.985
you’re gonna blow up fast.
1251
00:50:22.495 –> 00:50:26.625
It’s gonna be that big. Um, but she’s a truth teller.
1252
00:50:27.705 –> 00:50:31.165
And um, and you know what, when I’m learning from all
1253
00:50:31.165 –> 00:50:33.445
of you, I should, I should just give you all money
1254
00:50:33.635 –> 00:50:34.805
because I learned
1255
00:50:34.905 –> 00:50:36.925
so much from you all when I’m working with you.
1256
00:50:37.705 –> 00:50:41.365
But yours haunted me a lot because I had a business.
1257
00:50:41.505 –> 00:50:44.445
And a lot of it talks about things that
1258
00:50:45.145 –> 00:50:46.965
we overlook when we’re running our business.
1259
00:50:46.965 –> 00:50:49.005
Things that are very, very, um, important.
1260
00:50:49.345 –> 00:50:51.605
And a lot of it is employee relationships and,
1261
00:50:52.065 –> 00:50:54.805
and really being honest with, with, with our people.
1262
00:50:55.505 –> 00:50:56.725
And it brought back a lot.
1263
00:50:57.345 –> 00:50:59.125
And I think that that’s what our keynotes do.
1264
00:50:59.125 –> 00:51:02.565
We tap into people we we’re tapping into their past,
1265
00:51:02.695 –> 00:51:05.005
we’re tapping into what they’re doing, their lives
1266
00:51:05.105 –> 00:51:06.165
and maybe their futures.
1267
00:51:06.165 –> 00:51:08.925
And, and I think we have such great, great jobs.
1268
00:51:10.335 –> 00:51:12.955
Um, we’re all making a difference.
1269
00:51:14.055 –> 00:51:15.955
So anyway, I’m glad that you’re with the
1270
00:51:15.955 –> 00:51:16.955
Group, right? So what is influence?
1271
00:51:16.955 –> 00:51:18.315
Thank you. What is this conference?
1272
00:51:18.375 –> 00:51:19.875
Is that what, what are you guys talking about?
1273
00:51:19.875 –> 00:51:21.435
Is there a cool, I forgot the question.
1274
00:51:24.155 –> 00:51:25.475
I would you I love you too, Karen.
1275
00:51:25.505 –> 00:51:27.875
Like I was successful because I worked with you
1276
00:51:28.175 –> 00:51:29.595
and it was such a good experience,
1277
00:51:30.055 –> 00:51:31.915
but where the, my new friend
1278
00:51:32.325 –> 00:51:35.955
We’re all members of National Speakers Association and sa
1279
00:51:36.345 –> 00:51:37.345
Okay. And
1280
00:51:37.345 –> 00:51:38.955
every year they have a conference
1281
00:51:38.955 –> 00:51:40.595
and they started calling it Influence,
1282
00:51:40.915 –> 00:51:43.235
I think about when influencer became big
1283
00:51:43.235 –> 00:51:44.555
and they said they called it Influence
1284
00:51:44.615 –> 00:51:46.355
before then it was called the conference.
1285
00:51:46.975 –> 00:51:51.235
And um, and it’s in, uh, this year it’s in,
1286
00:51:51.335 –> 00:51:52.715
uh, it’s in, where is it?
1287
00:51:52.985 –> 00:51:55.435
Phoenix, Scottsdale, Phoenix. That’s, yeah.
1288
00:51:55.775 –> 00:51:57.755
And, um, every year we get together.
1289
00:51:57.975 –> 00:51:59.875
It costs, it’s, it’s, it’s an investment,
1290
00:52:00.895 –> 00:52:02.275
but it’s getting to know people.
1291
00:52:02.375 –> 00:52:06.115
And I think that half of half of the business is,
1292
00:52:06.175 –> 00:52:07.475
is the speech and the other half
1293
00:52:07.475 –> 00:52:08.835
of the business is the relationships.
1294
00:52:09.735 –> 00:52:12.515
And it’s knowing people because it’s a lonely business.
1295
00:52:13.175 –> 00:52:16.635
Um, and it’s also a business that’s extremely volatile
1296
00:52:16.635 –> 00:52:18.115
because we’re always changing.
1297
00:52:18.365 –> 00:52:20.115
We’re always learning, we’re always teaching.
1298
00:52:20.415 –> 00:52:22.515
And so we stimulate each other and we,
1299
00:52:22.535 –> 00:52:24.275
and we grow these tremendous friendships.
1300
00:52:24.415 –> 00:52:27.195
So we’re all gonna meet, look at all your hands go up.
1301
00:52:27.195 –> 00:52:29.915
So if any of you get there on Friday, four o’clock,
1302
00:52:29.915 –> 00:52:31.635
we’re gonna meet at the big bar, the lounge,
1303
00:52:32.215 –> 00:52:34.835
and uh, have a drink or whatever you wanna do.
1304
00:52:34.835 –> 00:52:38.155
But I’ll, I’ll have a drink and then we’ll go on on our way
1305
00:52:38.495 –> 00:52:39.715
and maybe hook up again.
1306
00:52:39.775 –> 00:52:41.355
But you’re, you’re,
1307
00:52:41.355 –> 00:52:43.315
you’re now thinking about this is like the
1308
00:52:43.315 –> 00:52:44.555
baby step for you, right?
1309
00:52:45.065 –> 00:52:47.635
Yeah. I totally wish I’d known about this before.
1310
00:52:47.815 –> 00:52:49.755
I’m totally booked next week with work stuff,
1311
00:52:49.775 –> 00:52:50.915
but I would’ve come.
1312
00:52:51.145 –> 00:52:52.475
That looks like so much fun.
1313
00:52:52.545 –> 00:52:55.235
Like these people are so fun to be around.
1314
00:52:55.305 –> 00:52:57.835
Like I’m so excited to have a new community. Yay.
1315
00:52:58.025 –> 00:53:01.275
Well, we are also, now we’re, we’re the best of the best.
1316
00:53:01.405 –> 00:53:03.435
We’re this group. I mean, really guys,
1317
00:53:03.435 –> 00:53:04.675
this is a phenomenal group.
1318
00:53:04.985 –> 00:53:07.635
Yeah. Um, look at all the smiles.
1319
00:53:07.635 –> 00:53:08.995
It’s just, and it’s bigger than this.
1320
00:53:08.995 –> 00:53:12.075
This was usually, um, usually we have a few more people,
1321
00:53:12.255 –> 00:53:13.955
but uh, look, they’re all saying hi to you.
1322
00:53:14.065 –> 00:53:16.235
Yeah. Next year is it in Austin next year.
1323
00:53:16.375 –> 00:53:17.475
Yay. That’s great.
1324
00:53:18.155 –> 00:53:20.075
Brittany, where do you live? Uh, Utah.
1325
00:53:20.465 –> 00:53:22.635
Utah. There’s a huge Mountain West chapter
1326
00:53:22.695 –> 00:53:23.875
out there. Fabulous people.
1327
00:53:24.255 –> 00:53:27.445
But yeah, She’s okay. I’m gonna Sydney, I don’t know.
1328
00:53:27.445 –> 00:53:28.885
She’s part of this group off, so I don’t know
1329
00:53:28.885 –> 00:53:30.245
how often you guys get to see Sydney.
1330
00:53:30.255 –> 00:53:32.565
She’s pretty busy, but Sydney’s a close friend of mine
1331
00:53:32.565 –> 00:53:34.005
and introduced me to Karen, so
1332
00:53:34.765 –> 00:53:36.485
I should start participating in NSA.
1333
00:53:36.665 –> 00:53:39.885
You guys are so much fun. Like this is my people. Yeah,
1334
00:53:40.915 –> 00:53:42.365
Well this is the cream of the crop.
1335
00:53:43.105 –> 00:53:45.125
Mm-hmm. Yeah, it’s great.
1336
00:53:45.125 –> 00:53:47.045
And you have a great chapter out there is, I think,
1337
00:53:47.225 –> 00:53:48.565
is Michelle McCall in that group?
1338
00:53:49.565 –> 00:53:52.185
I’m not sure. Anyway, I think, I’m not sure.
1339
00:53:52.205 –> 00:53:53.205
But anyway, welcome,
1340
00:53:54.095 –> 00:53:55.095
Welcome. Thank you. Thank you.
1341
00:53:55.095 –> 00:53:56.065
Glad to be here.
1342
00:53:57.195 –> 00:53:58.655
And for the rest of you, I’ll see you Friday.
1343
00:54:00.765 –> 00:54:05.455
It’s gonna be fast. Bye everybody. Thanks. Bye-Bye.
