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It was great seeing Ben last time.
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Yeah, it was, it was good.
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We’re gonna talk about that a little bit today.
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Okay. I thought it was so funny
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that the website I’m modeling
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after is one that he did and I didn’t know it.
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I How did you even find him?
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Not the guy, the who, whose website are you looking at?
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Ken Miller. He was on a cigar peg call.
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They were talking about websites.
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And I went on, happened to be on
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that call since I was working on website stuff.
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And they were just going through different sites
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that everybody was sharing their site
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and getting opinions and stuff.
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And I just liked his,
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A lot of people liked Ken Miller’s site
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And it turned turns out that, yeah, that, that Ben did it.
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So I just thought that was the funniest thing.
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I was like, well, then I’m in the right direction.
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That’s kind of funny. So,
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You know, I, I do hear every site he does.
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And I, and I do remember Ken Miller, his story.
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Yeah. Pretty good. You know,
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So I hope I’ll have mine up soon.
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Hi. Oh, hey Syd. Hi Cindy. Hi. Let’s see.
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Regina’s in there. We got more people today.
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Today we’re gonna actually, I’m gonna ask you all questions
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to get the ball rolling.
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Our last one, I don’t wanna say it was a dud,
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but I realized that I have to start leading these now
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before they were leading themselves and it was great.
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Um, Hey everybody, welcome to open mic.
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Uh, I’m gonna start it off, uh,
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and I’ll be still letting people in.
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Um, I want you to think about over the last couple weeks
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and what’s, tell me something good that’s happened.
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What’s been going on? That’s good.
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Regina, you could all on mic. Unmute.
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Hi everybody. Hi, Karen. Hey. Hey. Hey, Amy.
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Hey, how are you? Amy? A busy woman out there. Uh, I
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Know. Geez.
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Uh, we’re finally home.
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So for me, my, um,
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my best thing was figuring out how
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to train my executive VA to apply for,
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um, talks through the Innovative Women website.
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Okay. So you are,
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she is using the Innovative Women website.
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So tell everybody about that first.
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So, innovative Women is this, uh,
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platform developed by a woman named Bobby Carlisle.
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And it’s been around for, I think she’s been
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around for about 10 years.
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And the innovative, I think it’s innovative.
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It’s innovative or innovation.
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One of you may know it’s about 120 a year to join.
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So it’s incredibly cost effective.
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And what it is, is a platform to show you,
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um, all the, all the, um, speaking engagements
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that are happening all over the United States.
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And it’s curated by Bobby and her team.
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And it’s, uh, I’m gonna, may I share my screen?
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Uh, yes. Okay. This is an incredible place.
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In fact, I just got an email from them telling me
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that they’re gonna feature me for, um, pride Month.
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I’m gonna be one of their featured speakers.
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I’m like, how did you know I was a lesbian? Anyway?
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Uh, and so here is the platform
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and, uh, you can find a speaker
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or you can, um, you can find speaking opportunities.
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And this is what we do.
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We go through this and I mean, check this out.
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It’s, it’s all kinds
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of speaking opportunities all around the world.
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And it gives you the location, the deadline, the event date,
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which industry it is.
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And because I’m interested in talking with, uh,
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women’s organizations, um, we use the filters
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to, uh, so it’s, I wanna look for women
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and just women,
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and you can do in person online exact match,
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you know, click your filter.
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But these are all women’s
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or, uh, conferences coming up.
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So have you gotten anything from them? Have
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You No, we just started,
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but you know, again, it’s a, it’s a numbers game.
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So what, what I instructed her to do, uh,
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let’s see if this will work.
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So this is something that’s happening in, um,
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the deadline has passed.
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So let’s look at, uh, let’s look at something Conference
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for Women 2025.
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And, uh, so
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what I would have her do is I would have her click on the
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conference, click on the, um,
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both click on the conference
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and also to, uh, click on the app, apply
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as a speaker, and I open these two screens.
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And then I also open my chat GPT.
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So here we have, this is what they want
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to include all of this.
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And then there’s gonna have all these, all these, um, things
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to present to propose what you write.
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What I do is, what, what she’s been instructed to do is,
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um, this
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Is your assistant?
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Yeah. So she looks at the, she looks at the, um,
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she looks at the conference, she looks at the questions,
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and then she puts into, into chat GPT,
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the URL of the conference.
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And she has my, my cv, she has all of my speaking materials.
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And she asks, she answers the questions in the application,
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she puts into chat, the URL of the conference, the question
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that they’re asking, answer the question, according
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to this conference, what this conference,
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the ethos of this conference.
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So the application process is happening so much faster.
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’cause I used to apply
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and then I’m like, oh, what do I wanna say?
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I’m using chat GPT to apply.
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When I did this on my own
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before I passed it on to my assistant, I was able
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to submit five applications in under, under 30 minutes.
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And it’s a numbers game.
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So I think it’s a great way to, to feature myself,
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build a pro, build a platform on innovation women.
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Um, I’ll, I’ll go. Can
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I ask you a question?
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Yeah. Do you get the fee?
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Like what, what is the fee for these?
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Are these paid gigs or are these Oh,
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It’s all different. It shows
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you, it shows you, if so,
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It shows you so you can make a
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decision which ones to apply. Yeah.
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Okay, that’s good. Whether they have a budget or not.
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But one of the, um,
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I think this would help a lot of you.
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It’s a great platform.
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And even if you’re a new speaker, this is a great way
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to get, um, free gigs.
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So I’m gonna go to, are you still able to see my screen?
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Yes. Okay. So this is my speaker profile.
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And you put, um, uh, Karen gave me this really great idea.
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That’s the role of, um, that’s the role of,
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of tasks that everybody’s doing.
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Uh, in my hand up there on the right,
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these are the topics you do, your bio, your passions,
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you best story, origin story, examples
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of your talks and event planners are looking here.
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And um, this is a place for me to, um,
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for me to, uh, find gigs. And
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So this, this charge,
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they’re not charging you any percentage.
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Uhhuh, it’s an annual fee of $130.
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It’s not, it’s, it’s under $150.
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That is really, I, I would love
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Critical value do This to let me know.
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But I think like Gina, we were just talking about it.
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What a great way to, to kick off your, uh,
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your, your search.
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I am on innovation women.
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And so, um, I do have access to the platform, uh,
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Regina just talked about
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and I haven’t tried, you know, using chat.
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I think that sounds really cool.
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Um, and right now,
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innovation women I thought was having a special
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and you could join for like $59
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or something under a hundred.
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Yeah, it’s crazy. And Bobby Carlisle
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and her team are so, um, responsive
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and Bobby hosts monthly chats.
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And I, she’s based in Boston. She’s a speaker herself.
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And, uh, I just, I just appreciate the platform so much.
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So I know that we’re gonna be using it, you know, I’m not
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for every women’s conference.
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And um,
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That’s Great. That
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was, that’s a fun find.
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So every Monday she’s gonna be checking out,
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she’s got a spreadsheet ready
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and then she’ll show me what she’s applying for
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and I say, go for it. And we go from there.
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Well, thank you Regina. So Regina told us something good
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and she told us all about innovative women.
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I think that’s great innovation. Women innovation. Women
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Innovation. Yeah.
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Who else wants to share something good that’s happened?
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Hi, will. Who’s that?
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Um, this is Sydney. Hi sd.
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Hello. Uh, so I, the weekend
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before last, I got to speak on a cruise ship,
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which was a blast.
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I, I told my kids I’m pretty good at writing out my goals
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and my vision, but that was something
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that wasn’t even on my vision list.
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But I got to go with a group of women in construction
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and they were just a blast.
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And it was amazing to me.
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I mean, uh, I always try to be a part of the conference,
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especially those kind,
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but they’re like, they had another speaker who came in
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for the session and then left
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and didn’t do any of the, the other activities with them.
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And they’re like, it’s just so fun that you hang out with us
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and that you’re one of us. And where
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Did the cruise go?
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Where, where did, where was the cruise taken?
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Uh, it was a short one. It just went from LA to Ensenada.
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But it was fun. It was really, really fun.
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And I, there’s a gal that’s a engineer that I’ve mentored
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for 12 years, and now she has three kids
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and she never gets away.
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And so I invited her and she came and, um,
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and that was really fun too. So.
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And you got some good pictures?
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I saw some of the pictures.
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Yeah. Yeah. I was On your website.
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Yes. What was your topic? And do you live in La Sydney?
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I don’t. I live in Salt Lake City area. Uhhuh. Got it.
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And I just published a book called Build What Matters.
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And so, um, my last three keynotes have been women’s groups,
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which is surprising ’cause I’m in construction
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and I didn’t ever used to speak to women.
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But, um, I have a keynote called, um,
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build a Life That Matters.
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And so I have a piece
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where I talk about building a better culture at work,
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but a lot of it is about, uh, I talk about, um, you know,
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just choosing your own path
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and knowing that you’re in charge.
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And, uh, it’s, it’s landing really well.
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I’ve gotten really good feedback from it.
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Okay. So It’s good. That’s great.
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And some good leads. So that’s good. Have
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Any of you presented on cruise ships as, as like, part
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of your program?
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I know when I started speaking speakers did that, I,
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I offered, I took a cruise and I offered to give a talk.
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Oh, well there you go. All right.
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So who else wants to share something good
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that’s happened over, over the past month or so?
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I spoke in a Chinese restaurant a few years ago.
247
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Sorry, that was a side note.
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Amy, you wanna share? You’ve been busy.
249
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Yeah, I’ve been really busy
250
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and, you know, so my, my focus again is I use my speaking
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to get longer term, um, sales training
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and success habits, gigs.
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And so I’ve really put my head down over the past.
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Um, may was probably one of my busiest months
255
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of the whole year, besides January,
256
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but just I got another, um,
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another new opportunity this week that I’m working on for
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a long-term consulting agreement.
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And, um, just again, practicing what I preach,
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having a solid sales process
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that I go through, it’s working.
262
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And you know, we don’t win all of ’em,
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but when we do get them, it’s always great
264
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’cause it’s def it’s definitely a longer game
265
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to get these types of agreements.
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So I’m excited about that.
267
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So most of your speaking really is kind
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of your marketing tool to get the right, to get the
269
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We’re only magnet, right?
270
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The bigger, the bigger gigs. Yeah. That’s good. So
271
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Amy, and Have you had a good May?
272
00:13:09.235 –> 00:13:10.845
Yeah, thank you. I’m sorry, question.
273
00:13:10.945 –> 00:13:13.525
No, I was just gonna say, as far as your work, um,
274
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are you in any specific industry or anybody that does sales?
275
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You know, it’s mostly, um, med tech
276
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and services, service type businesses.
277
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So, like for instance, retail sales is not,
278
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I’ve never done retail sales
279
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that wouldn’t be in my wheelhouse.
280
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Um, but that’s really, I worked most of my career in, in,
281
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uh, medical sales and that, so that seems
282
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to be where I get the best traction.
283
00:13:36.185 –> 00:13:38.445
But, you know, I do have like a, a roofing company
284
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and I’ve got an HVAC services company
285
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’cause they have sales teams too.
286
00:13:41.705 –> 00:13:44.725
And they’ve got, it’s usually companies that, you know,
287
00:13:44.735 –> 00:13:46.285
sales is a must
288
00:13:46.545 –> 00:13:49.085
and there’s a really big focus on high performance.
289
00:13:49.825 –> 00:13:52.445
So those seem to be the ones that, um, that,
290
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that are working or that, that wanna get more help
291
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and more support in those areas.
292
00:13:57.425 –> 00:13:59.605
But it’s usually smaller to midsize companies.
293
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Like, you know, million to million
294
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and billion sized companies.
295
00:14:03.715 –> 00:14:06.165
They typically already have a sales trainer on staff
296
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or a sales training department.
297
00:14:07.425 –> 00:14:09.405
So that’s not a good fit for me, but like the smaller
298
00:14:09.425 –> 00:14:12.165
or midsize ones or startups are good ones.
299
00:14:12.795 –> 00:14:15.455
Okay. Just always keeping my ears
300
00:14:15.475 –> 00:14:17.095
out for other people, so. Right.
301
00:14:17.095 –> 00:14:18.175
And she knows her market.
302
00:14:18.535 –> 00:14:21.175
I mean, that’s goods really good. I’m glad Congratulations
303
00:14:21.395 –> 00:14:22.655
For years to figure that out.
304
00:14:23.405 –> 00:14:25.575
Yeah, Because I quit my job three years ago,
305
00:14:25.675 –> 00:14:27.535
so I’m still, I feel like in a sense I’m three years
306
00:14:27.595 –> 00:14:31.215
Is about, um, we had Ben on last week,
307
00:14:31.325 –> 00:14:33.255
Like up and down and we,
308
00:14:33.275 –> 00:14:36.215
We talked a lot about the chunks, the chunks
309
00:14:36.215 –> 00:14:39.335
of time in each of the segments of speaking
310
00:14:39.435 –> 00:14:40.575
or starting your business.
311
00:14:40.715 –> 00:14:44.175
And the first three years is, it’s pretty much brutal.
312
00:14:45.075 –> 00:14:46.215
It is, it is.
313
00:14:46.285 –> 00:14:48.535
Last year was probably the toughest year I went,
314
00:14:48.615 –> 00:14:50.255
I called it last year a dumpster fire.
315
00:14:50.315 –> 00:14:51.725
But it also forced me to pivot
316
00:14:51.865 –> 00:14:54.565
and to so fire really get into a target market
317
00:14:54.865 –> 00:14:58.845
and to quit, you know, going between, I won’t get into it,
318
00:14:58.845 –> 00:15:02.565
but I was going between separate markets and women groups
319
00:15:02.705 –> 00:15:05.325
and then trying to do corporate at the same time and try to
320
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Figure it out. Right.
321
00:15:06.745 –> 00:15:09.365
Not working anymore. And I had to really decision
322
00:15:09.625 –> 00:15:12.285
and let go of that side of the business a little more.
323
00:15:12.405 –> 00:15:13.605
I still do a little bit over there,
324
00:15:13.665 –> 00:15:17.725
but probably 2010, 15% of what I do is over on
325
00:15:17.725 –> 00:15:19.645
that serving the women’s groups now.
326
00:15:19.665 –> 00:15:21.045
But most of it’s corporate
327
00:15:21.645 –> 00:15:23.485
’cause it was just too hard to focus in two areas
328
00:15:23.785 –> 00:15:26.045
and like that saying, niches lead to riches.
329
00:15:26.085 –> 00:15:29.125
I heard that at my speakers academy and NSA and,
330
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and everybody saying have a target market.
331
00:15:31.605 –> 00:15:32.885
I just remember I still listened to that,
332
00:15:32.885 –> 00:15:34.085
but I wasn’t really doing it
333
00:15:34.185 –> 00:15:36.645
and I found out the hard way that it, it just didn’t work.
334
00:15:37.225 –> 00:15:40.045
So yeah, niches, niches lead to riches. I agree. Right.
335
00:15:41.005 –> 00:15:44.405
I agree. Totally. Becoming the expert in one area, really.
336
00:15:44.585 –> 00:15:47.525
Um, right now. Well, we’ll talk about that in a second.
337
00:15:47.625 –> 00:15:49.765
Mm-hmm. Anybody else wanna share something good
338
00:15:49.765 –> 00:15:51.845
before I get into Okay, Dan?
339
00:15:52.415 –> 00:15:55.285
Sorry. Well, I’ve been busy.
340
00:15:55.515 –> 00:15:58.445
I’ve had like five events in the past two weeks. Whoa.
341
00:15:58.685 –> 00:16:01.045
I can’t, I can’t say they were all profitable.
342
00:16:01.305 –> 00:16:05.165
Uh, but I’m sensing a huge
343
00:16:05.965 –> 00:16:07.965
backlash against the backlash.
344
00:16:08.385 –> 00:16:10.285
Um, right there, there are people
345
00:16:10.285 –> 00:16:14.565
that are really stepping up for diversity, for inclusion
346
00:16:15.465 –> 00:16:19.685
and they are kind of, you know, saying that, Hey,
347
00:16:19.685 –> 00:16:22.445
we want people to know we’re not gonna be like target
348
00:16:22.625 –> 00:16:26.045
or we’re not going to just fall into line on this thing.
349
00:16:26.205 –> 00:16:28.525
I mean, I think you all have just seen That’s awesome.
350
00:16:28.585 –> 00:16:30.885
That’s great. The way the reactions against the president
351
00:16:30.955 –> 00:16:32.925
have been bolder and bolder.
352
00:16:33.145 –> 00:16:35.405
And a lot of these people have said,
353
00:16:35.435 –> 00:16:39.245
this is a diversity conference and that’s, you know, change.
354
00:16:39.565 –> 00:16:43.085
’cause for the last six months it was all perspectives
355
00:16:43.425 –> 00:16:47.805
or, you know, um, synonyms that, that, uh,
356
00:16:48.155 –> 00:16:49.165
were like diversity.
357
00:16:49.465 –> 00:16:51.045
But yeah, I mean, you know, I
358
00:16:51.465 –> 00:16:52.565
I’m so excited for you.
359
00:16:52.955 –> 00:16:54.605
Well, you’ve done five gigs.
360
00:16:55.225 –> 00:16:57.195
Well, I, you know, the, we don’t,
361
00:16:57.735 –> 00:17:00.195
So The top meant was thousand doesn’t matter on one.
362
00:17:00.375 –> 00:17:01.395
So don’t, don’t
363
00:17:01.395 –> 00:17:02.395
Put a price on them.
364
00:17:02.655 –> 00:17:04.955
You have got, we’re churning out.
365
00:17:05.105 –> 00:17:07.755
This is, you’re getting better, better each time.
366
00:17:08.025 –> 00:17:09.635
Yeah. And I’m just starting to see there,
367
00:17:09.645 –> 00:17:11.035
there could be a need.
368
00:17:11.035 –> 00:17:12.995
You know, at first I was like, I’m backing off.
369
00:17:13.175 –> 00:17:14.675
I’m backing off ’cause I want to, I wanna,
370
00:17:14.795 –> 00:17:16.875
I wanna have cash in my hand.
371
00:17:17.135 –> 00:17:20.435
Uh, but now I, I am seeing a little bit of,
372
00:17:20.855 –> 00:17:21.915
you know, that’s really
373
00:17:21.915 –> 00:17:22.915
Great. That’s
374
00:17:22.915 –> 00:17:25.675
great energy. Great, great. You shared that really.
375
00:17:26.215 –> 00:17:28.955
And they iron Thank Good for you and good for you. Really.
376
00:17:29.495 –> 00:17:31.395
So what did they, what are they at?
377
00:17:31.395 –> 00:17:33.115
What are you Well, we’ll get to it
378
00:17:33.275 –> 00:17:36.435
’cause I wanna go into the next piece, but congratulations.
379
00:17:37.335 –> 00:17:40.425
Yeah. So I’m so I to see a smile on your face, I’m so happy.
380
00:17:40.695 –> 00:17:42.385
Well, it’s because I love doing it.
381
00:17:42.525 –> 00:17:45.825
Um, again, I’m, I’m, you know, not getting paid.
382
00:17:45.935 –> 00:17:46.945
Some of ’em were free,
383
00:17:47.125 –> 00:17:50.085
but just the whole fact, there’s this attitude out there.
384
00:17:50.085 –> 00:17:51.805
Something I think I can build upon.
385
00:17:52.315 –> 00:17:56.205
It’s so, it’s totally out there and I hear it so much from
386
00:17:56.205 –> 00:17:57.765
People, you know, and one
387
00:17:57.765 –> 00:17:59.325
of the biggest things now is Target
388
00:17:59.465 –> 00:18:02.765
and Costco, you know, target pulled away from its DEI and
389
00:18:02.765 –> 00:18:04.645
and they’ll even tell you the boycott hurt us
390
00:18:05.105 –> 00:18:07.845
and Costco, Costco’s going up 11%.
391
00:18:08.065 –> 00:18:09.065
So I’m sorry
392
00:18:10.065 –> 00:18:11.065
Not Costco. Costco
393
00:18:11.065 –> 00:18:11.845
did not do away.
394
00:18:11.955 –> 00:18:13.565
Yeah, that’s right. So they’re comparing,
395
00:18:13.585 –> 00:18:15.285
No, Costco’s held their ground and really
396
00:18:15.515 –> 00:18:17.045
It’s a tale of two cities.
397
00:18:17.465 –> 00:18:20.205
So now people are saying, Hey, maybe backing off
398
00:18:20.625 –> 00:18:23.165
And Target’s got Yeah, yeah.
399
00:18:25.425 –> 00:18:26.725
Too, these are interesting times.
400
00:18:26.725 –> 00:18:28.045
Really interesting times. They
401
00:18:28.045 –> 00:18:29.045
Really are.
402
00:18:29.385 –> 00:18:31.965
And things could change in a week. I have no idea.
403
00:18:32.195 –> 00:18:35.205
It’s chaotic. It’s, it’s really chaotic out there,
404
00:18:36.045 –> 00:18:37.285
I think. I think that,
405
00:18:37.315 –> 00:18:38.315
Yeah. But the chaos is
406
00:18:38.315 –> 00:18:41.315
just cover for other, you know, you’re
407
00:18:41.315 –> 00:18:42.315
Right. You
408
00:18:42.315 –> 00:18:44.435
know, other horrible kind of stuff.
409
00:18:44.575 –> 00:18:48.995
But, uh, you know, I I I’ve had to go through so much
410
00:18:50.475 –> 00:18:53.515
re you know, emotional management
411
00:18:53.515 –> 00:18:55.555
and not be wagged by my emotions, like,
412
00:18:55.555 –> 00:18:56.715
you know, tail wagging the dog.
413
00:18:57.265 –> 00:19:00.325
Yeah. And, uh, I, I finally, you know, I found,
414
00:19:00.405 –> 00:19:02.685
I found some, I don’t know, I dunno why I just set off,
415
00:19:02.685 –> 00:19:03.685
jumped in with all this,
416
00:19:03.745 –> 00:19:07.005
but I found some, uh, I’ve started to find some peace
417
00:19:07.145 –> 00:19:11.455
and I’ve started to see, you know, there’s just, it’s,
418
00:19:11.455 –> 00:19:15.375
it is just so much smoke and, and blue smoke and mirrors
419
00:19:15.375 –> 00:19:17.775
and garbage and the that,
420
00:19:17.995 –> 00:19:20.895
and yet the world really wants substance.
421
00:19:22.195 –> 00:19:24.655
And so that’s, you know, that’s what you’re gonna that’s
422
00:19:24.655 –> 00:19:27.785
what you’re saying too, you know, is there,
423
00:19:27.785 –> 00:19:29.585
there’s things still matter.
424
00:19:30.735 –> 00:19:31.865
Well, it’s so interesting
425
00:19:31.865 –> 00:19:35.705
because everything that I speak on right now about
426
00:19:35.725 –> 00:19:39.225
how do we keep people, it’s all about growing good cultures,
427
00:19:39.295 –> 00:19:42.065
growing open cultures, kind cultures.
428
00:19:42.225 –> 00:19:45.305
I mean, I, I don’t, I don’t, that’s what they wanna hear.
429
00:19:46.045 –> 00:19:48.305
So I, I don’t know. I think that you’re right.
430
00:19:48.505 –> 00:19:50.425
I think that it’s sim simmer down
431
00:19:50.425 –> 00:19:52.945
and people are really defining who they are
432
00:19:53.765 –> 00:19:55.265
and there will be work for you.
433
00:19:56.185 –> 00:19:58.885
It was just a a a, a rocky couple months.
434
00:19:59.675 –> 00:20:03.225
Yeah. Let’s how Svia,
435
00:20:03.685 –> 00:20:05.585
But it’s, uh, it’s, it’s just Oh,
436
00:20:06.915 –> 00:20:07.915
Oh no. Just, um,
437
00:20:07.915 –> 00:20:08.815
can you hear me?
438
00:20:09.645 –> 00:20:10.695
Yeah. Okay.
439
00:20:10.995 –> 00:20:13.895
Um, piggybacking on, on what you’ve both said,
440
00:20:14.215 –> 00:20:17.295
I actually booked, um, a keynote yesterday
441
00:20:17.635 –> 00:20:20.855
and, um, with CareFirst
442
00:20:21.115 –> 00:20:25.535
and the CEO is doubling down on the DEI work, um,
443
00:20:25.765 –> 00:20:26.895
this conference they’re having,
444
00:20:26.915 –> 00:20:30.575
or it’s a meeting it’s called, it’s, um, it’s not empathy
445
00:20:30.575 –> 00:20:31.735
and action or something like that,
446
00:20:31.735 –> 00:20:34.335
but it’s, it’s a, essentially it’s a DEI meeting
447
00:20:34.395 –> 00:20:37.615
and they’re doubling down on, on the work they’re doing.
448
00:20:37.915 –> 00:20:39.415
And I don’t, I’m new to this group,
449
00:20:39.415 –> 00:20:41.095
so I don’t know if you know in terms of numbers,
450
00:20:41.315 –> 00:20:43.255
but they’re paying 20,000 bananas.
451
00:20:43.255 –> 00:20:46.295
So that’s nice. Right. And it’s good for you. Yeah.
452
00:20:46.985 –> 00:20:49.045
And they’re very much, you know, they’re,
453
00:20:49.045 –> 00:20:52.005
they’re definitely digging in deeper with the work
454
00:20:52.065 –> 00:20:53.205
and saying, this is not the time
455
00:20:53.205 –> 00:20:55.485
to be pulling away from this important work.
456
00:20:55.545 –> 00:20:57.045
So I think, I think the back,
457
00:20:57.105 –> 00:20:58.485
the reverse is kind of happening.
458
00:20:59.205 –> 00:21:00.245
Starting to happen. Yeah. You know? Yeah.
459
00:21:00.245 –> 00:21:01.885
Yeah. Which, if you think about the
460
00:21:01.885 –> 00:21:03.085
numbers, it was bound to happen.
461
00:21:03.285 –> 00:21:05.845
I mean, you look at Gen Z, you look at millennials,
462
00:21:05.875 –> 00:21:09.525
they have no interest in not being in diverse spaces.
463
00:21:10.185 –> 00:21:14.885
And uh, it’s, you know, it’s the age as they start to come
464
00:21:14.885 –> 00:21:17.645
of age and into the workplace, they are not going to put up
465
00:21:17.645 –> 00:21:20.125
with, you know, measures that are anti diverse.
466
00:21:20.305 –> 00:21:24.085
And, and you know, this whole thing about merit versus DEI,
467
00:21:24.125 –> 00:21:25.565
that’s a false dichotomy.
468
00:21:25.565 –> 00:21:26.805
That’s what they want you to think.
469
00:21:26.945 –> 00:21:29.805
It can be only one or the other, but That’s right.
470
00:21:29.925 –> 00:21:32.405
Sylvia, I’m sure you know this diversity was never about
471
00:21:32.475 –> 00:21:33.605
eliminating merit.
472
00:21:33.905 –> 00:21:36.005
And that’s just what they’re trying to say.
473
00:21:36.025 –> 00:21:38.685
And I think people are realizing that, that
474
00:21:38.905 –> 00:21:40.685
that’s simply not true. Yeah.
475
00:21:40.905 –> 00:21:42.845
And, and another thing that, you know,
476
00:21:42.885 –> 00:21:44.205
I wanna just jump in here.
477
00:21:44.825 –> 00:21:47.085
Uh, like hate makes nothing great.
478
00:21:48.095 –> 00:21:52.585
Yeah. No, hate makes nothing great. Bottom
479
00:21:52.585 –> 00:21:53.585
Line. It just makes it worse.
480
00:21:53.585 –> 00:21:53.785
481
00:21:58.145 –> 00:22:00.545
This is, this is good. All right.
482
00:22:00.565 –> 00:22:03.465
So, um, anybody wanna share anything
483
00:22:03.465 –> 00:22:06.905
before I move into, um, what you’re noticing?
484
00:22:07.495 –> 00:22:09.825
Okay. So it kind of led into this.
485
00:22:09.925 –> 00:22:12.465
So I’m looking at this group
486
00:22:12.485 –> 00:22:15.265
and I’m not sure I, I see a few of us are, are,
487
00:22:15.645 –> 00:22:16.905
are working quite a bit.
488
00:22:17.285 –> 00:22:19.705
Is anybody noticing any shifts in the business?
489
00:22:20.525 –> 00:22:23.155
Are you noticing?
490
00:22:23.495 –> 00:22:25.035
I’m noticing and I’ll, I’ll,
491
00:22:25.185 –> 00:22:26.675
I’ll start it off and then I’ll go right to Amy.
492
00:22:27.135 –> 00:22:28.755
I’m noticing that they’re being,
493
00:22:29.135 –> 00:22:32.155
the bookings are very close to the date.
494
00:22:32.935 –> 00:22:35.155
So I just booked one for June 10th
495
00:22:36.565 –> 00:22:38.625
and, uh, I was worried I wasn’t gonna get a
496
00:22:38.625 –> 00:22:39.745
flight, a reasonable flight.
497
00:22:40.325 –> 00:22:43.745
And it’s happening more and more. Is anyone seeing that?
498
00:22:45.905 –> 00:22:47.365
So the, what do you,
499
00:22:47.425 –> 00:22:49.165
the reasoning I think is right now
500
00:22:49.165 –> 00:22:50.365
there’s a lot of hesitation.
501
00:22:50.885 –> 00:22:52.845
Courtney, you know a lot about booking hotels
502
00:22:52.865 –> 00:22:53.925
and about conferences.
503
00:22:54.485 –> 00:22:56.845
I think people aren’t sure about their conferences
504
00:22:57.185 –> 00:22:58.245
for, for fall.
505
00:22:58.905 –> 00:23:00.685
So have you heard anything Courtney?
506
00:23:01.235 –> 00:23:02.405
Yeah. So from a,
507
00:23:02.515 –> 00:23:05.365
this is gonna be more corporate industry based.
508
00:23:05.785 –> 00:23:10.125
So from a, from a corporate planner standpoint, they are,
509
00:23:10.985 –> 00:23:15.645
um, they’re up against issues from a budgetary standpoint.
510
00:23:16.225 –> 00:23:18.845
Um, and, and, uh, not that long ago,
511
00:23:18.845 –> 00:23:20.525
there was an industry report that came out that
512
00:23:21.425 –> 00:23:24.285
in general everything that they’re booking is,
513
00:23:24.865 –> 00:23:26.525
is like on the shortest timeline
514
00:23:26.525 –> 00:23:28.565
that it’s ever been in the history of the industry.
515
00:23:29.345 –> 00:23:31.765
And a lot of it’s driven by some
516
00:23:31.765 –> 00:23:33.445
of the budget concerns and constraints.
517
00:23:33.585 –> 00:23:35.885
And because there’s a lot of uncertainty in the market
518
00:23:35.945 –> 00:23:38.765
as a whole, you know, given what’s going on politically
519
00:23:38.765 –> 00:23:41.245
and with the tariffs and everything else, the, a lot
520
00:23:41.245 –> 00:23:42.685
of times meetings and events departments,
521
00:23:42.685 –> 00:23:44.685
their budgets are the first ones to get cut.
522
00:23:45.185 –> 00:23:48.285
And so then you’ve got food costs that are way up higher
523
00:23:48.305 –> 00:23:49.925
and a lot of hotel related costs
524
00:23:49.925 –> 00:23:52.085
that are up higher than they’ve been in, in years.
525
00:23:52.425 –> 00:23:55.565
And so you, you have this influx of planners trying
526
00:23:55.565 –> 00:23:57.685
to figure out how they’re gonna use their money and spend
527
00:23:57.685 –> 00:23:59.405
and where they’re spending and when they can spend
528
00:23:59.465 –> 00:24:01.805
and when they get the approvals to move forward.
529
00:24:02.105 –> 00:24:05.445
And so they are, a lot of them are moving very last minute.
530
00:24:05.915 –> 00:24:07.565
Yeah. And I’ve also, In that way,
531
00:24:08.285 –> 00:24:09.485
probably the last six to eight months,
532
00:24:10.435 –> 00:24:12.765
It’s been a really strange process.
533
00:24:13.345 –> 00:24:15.045
I’m working with a big company right now
534
00:24:15.785 –> 00:24:17.205
and he said it’s a go.
535
00:24:17.705 –> 00:24:20.645
And I talked to the guy a week ago and he said, it’s a go.
536
00:24:20.945 –> 00:24:24.445
That’s my, but without the contract, I took his word
537
00:24:24.445 –> 00:24:27.725
and I booked my flight and then I, he ghosted me.
538
00:24:28.365 –> 00:24:31.005
I did not hear from him for a week. Oh my gosh.
539
00:24:31.085 –> 00:24:32.685
A little, a little longer than a week.
540
00:24:33.425 –> 00:24:37.045
And I, um, panicked like, oh my God, I got this ticket.
541
00:24:37.465 –> 00:24:41.165
And so I just got a, an email from him yesterday
542
00:24:42.275 –> 00:24:43.885
that they have a new CEO.
543
00:24:46.385 –> 00:24:48.915
It’s the weirdest, it’s go, the meeting is still going on,
544
00:24:48.915 –> 00:24:49.915
but they have a new CEO
545
00:24:50.175 –> 00:24:52.355
and it’s the second time this has happened to me.
546
00:24:52.555 –> 00:24:55.035
’cause it happened to me, um, with a big corporate.
547
00:24:55.035 –> 00:24:56.155
So this wasn’t a conference,
548
00:24:56.335 –> 00:24:58.115
it was going into the corporation.
549
00:24:58.545 –> 00:25:00.715
Yeah. So things are shaky
550
00:25:00.895 –> 00:25:03.835
and I feel like, yeah, this is a good place when you,
551
00:25:03.835 –> 00:25:06.515
when you, when you’re, when something happens to share it,
552
00:25:06.545 –> 00:25:08.355
because you’ll find out you’re not alone.
553
00:25:08.455 –> 00:25:10.995
You’re not the only person going through this right now.
554
00:25:11.495 –> 00:25:14.315
Um, I was on the phone with, so I have like another group
555
00:25:14.335 –> 00:25:18.355
for me and that group, it was so depressing yesterday.
556
00:25:18.815 –> 00:25:21.915
People are just saying that it’s very slow right now.
557
00:25:22.295 –> 00:25:23.675
Um, you know,
558
00:25:24.295 –> 00:25:26.555
and so the one thing that I, I’d like
559
00:25:26.555 –> 00:25:31.075
to really be em emphatic about is knowing what you speak on.
560
00:25:31.495 –> 00:25:34.675
Mm-hmm. Being very, very clear on your topic
561
00:25:34.675 –> 00:25:35.955
because they’re booking,
562
00:25:36.545 –> 00:25:38.635
they’re booking specific things right
563
00:25:38.635 –> 00:25:39.835
now, if that makes sense.
564
00:25:40.555 –> 00:25:42.965
They’re book, they’re coming in with what they need
565
00:25:42.985 –> 00:25:45.045
and they’re looking for somebody to fill that.
566
00:25:47.085 –> 00:25:49.065
Can you gimme an example of what you’re thinking
567
00:25:49.065 –> 00:25:50.065
About? Only for me,
568
00:25:50.065 –> 00:25:53.105
only for me, it’s not only we need you
569
00:25:53.105 –> 00:25:56.385
to come in because we are having a hard time right now,
570
00:25:56.385 –> 00:25:57.625
keeping young people.
571
00:25:57.845 –> 00:26:00.385
I’m getting that a lot. We are having a hard time.
572
00:26:00.525 –> 00:26:03.185
So, you know, you say you attract to attract
573
00:26:03.185 –> 00:26:05.665
and keep the talent, then you’ve gotta go deep into that,
574
00:26:06.575 –> 00:26:08.265
deep into what it’s going to take
575
00:26:08.965 –> 00:26:10.065
and do they want to hear it?
576
00:26:10.125 –> 00:26:12.385
So then you have to find out who the audience is
577
00:26:13.085 –> 00:26:16.215
because the difference between talking to managers
578
00:26:16.995 –> 00:26:19.215
and talking to top leaders in
579
00:26:19.215 –> 00:26:21.055
that topic is very, very different.
580
00:26:21.635 –> 00:26:25.015
You know what I mean? Managers can work with the empathy,
581
00:26:25.015 –> 00:26:28.255
they can be understanding, they can be that sole person,
582
00:26:28.255 –> 00:26:29.735
that mentor, but, but top
583
00:26:30.465 –> 00:26:32.375
leadership is going to change the culture.
584
00:26:33.945 –> 00:26:35.055
Right. So I,
585
00:26:35.295 –> 00:26:38.015
I feel like you’ve gotta go really deep right now into your
586
00:26:38.015 –> 00:26:41.695
topic because there are real problems that we’re solving.
587
00:26:42.435 –> 00:26:45.445
Whether, whether it doesn’t matter where we are right now.
588
00:26:45.605 –> 00:26:48.925
I, I feel like the employee is
589
00:26:49.595 –> 00:26:51.205
battled bad, tired.
590
00:26:52.085 –> 00:26:55.085
I don’t know if I want physically exhausted. What,
591
00:26:55.915 –> 00:26:59.725
Well, engagement has gone down lower than the last, uh,
592
00:27:00.985 –> 00:27:02.325
you know, poll that came out.
593
00:27:02.325 –> 00:27:03.325
Gallup poll that came out.
594
00:27:04.075 –> 00:27:05.925
Yeah. People aren’t, people aren’t real happy.
595
00:27:06.285 –> 00:27:08.525
I mean, I don’t wanna make a generalization
596
00:27:08.525 –> 00:27:12.925
because some groups are, but right now, well, it’s, go on.
597
00:27:13.485 –> 00:27:15.765
I was just gonna say it’s coinciding with a lack
598
00:27:15.765 –> 00:27:18.845
of employee employers hiring people too.
599
00:27:19.545 –> 00:27:21.925
So a lot of these people are just staying there
600
00:27:22.425 –> 00:27:25.685
and they’re not doing anything ’cause they’re detached.
601
00:27:26.345 –> 00:27:28.365
Um, you know, people are out there looking,
602
00:27:28.545 –> 00:27:30.725
but it’s, it’s kind of a tough market to be looking.
603
00:27:30.835 –> 00:27:32.485
It’s hard to get through a lot of filters.
604
00:27:33.145 –> 00:27:35.645
Uh, and so what I hear is there are a lot of people
605
00:27:35.645 –> 00:27:39.165
that are detached that are just collecting a paycheck that
606
00:27:39.165 –> 00:27:41.645
that’s at doing the very bare minimum they can.
607
00:27:42.035 –> 00:27:45.325
Yeah. And you know, employers still think that it’s
608
00:27:45.325 –> 00:27:47.485
because it’s a lazy generation or something.
609
00:27:47.625 –> 00:27:50.205
And, and that’s not it at all. But yeah,
610
00:27:51.725 –> 00:27:52.725
I was gonna add that. I just,
611
00:27:52.725 –> 00:27:54.805
you know, I’m noticing more like, Karen,
612
00:27:54.835 –> 00:27:55.885
what, what everyone said.
613
00:27:55.885 –> 00:28:00.285
So, or more volatility and more, um, more stalled
614
00:28:00.285 –> 00:28:02.565
or delayed deals or, you know, just, um,
615
00:28:02.605 –> 00:28:04.085
ghosting is happening right now.
616
00:28:04.305 –> 00:28:07.565
And then another thing I was gonna add is, um,
617
00:28:07.875 –> 00:28:10.205
when I was at the, uh, at the Thrive Conference,
618
00:28:10.205 –> 00:28:11.685
and I know a lot of you’re there too,
619
00:28:11.745 –> 00:28:13.365
but I went to that e speaker session
620
00:28:13.505 –> 00:28:15.085
and one thing I found to be interesting,
621
00:28:15.085 –> 00:28:16.765
which I’m seeing also is
622
00:28:16.765 –> 00:28:19.365
that the groups are getting smaller and smaller.
623
00:28:19.745 –> 00:28:22.925
So even when I’m doing engagements, it’s, you know,
624
00:28:22.925 –> 00:28:24.085
it’s a smaller group of people
625
00:28:24.865 –> 00:28:28.405
and it’s also, um, it, it seems
626
00:28:28.465 –> 00:28:30.565
to be another interesting thing that they shared is
627
00:28:30.565 –> 00:28:32.045
that virtual and
628
00:28:32.045 –> 00:28:34.405
and person are almost equally balanced out right
629
00:28:34.405 –> 00:28:35.445
now in the marketplace.
630
00:28:35.545 –> 00:28:38.365
So I think that companies are looking for ways to save money
631
00:28:38.705 –> 00:28:40.525
and, um, just,
632
00:28:41.145 –> 00:28:44.565
and on the same token, um, my husband got me to,
633
00:28:44.705 –> 00:28:47.765
I’m reading this book called Oversubscribed by Daniel Pink,
634
00:28:47.905 –> 00:28:50.005
and I don’t know if anyone’s read that book, but it’s also,
635
00:28:50.505 –> 00:28:52.645
but the premise of the whole book is about instead
636
00:28:52.645 –> 00:28:55.845
of like going out and and hunting for all the business, get
637
00:28:55.845 –> 00:28:58.165
to a point where you have so much business that you get
638
00:28:58.165 –> 00:29:00.005
to tell people, Hey, I’m sorry I’m full.
639
00:29:00.025 –> 00:29:01.485
My calendar’s booked. I can’t,
640
00:29:01.565 –> 00:29:03.085
I can’t take on anything else right now.
641
00:29:03.265 –> 00:29:07.645
So I’ve also been in a place where I’m trying to like, if,
642
00:29:07.645 –> 00:29:08.965
if you wanna go to me, that’s fine.
643
00:29:08.965 –> 00:29:10.645
I’ve got a lot of other opportunities out there.
644
00:29:10.745 –> 00:29:13.125
I’m, I’m not gonna waste my time chasing you anymore.
645
00:29:13.345 –> 00:29:15.045
And so I’ve been trying to take on that mindset
646
00:29:15.425 –> 00:29:17.645
amidst this crazy time that we’re all in right now.
647
00:29:19.205 –> 00:29:23.645
I love that because you can waste hours
648
00:29:24.115 –> 00:29:28.445
upon hours chasing someone and it just not go anywhere.
649
00:29:28.665 –> 00:29:30.445
And, and we can’t do that.
650
00:29:30.465 –> 00:29:33.005
We only have this block of time or that drive.
651
00:29:33.285 –> 00:29:35.245
I love Daniel Pink. I love drive.
652
00:29:35.505 –> 00:29:38.845
Uh, I read his book Drive a long, long time ago. Yeah.
653
00:29:39.275 –> 00:29:41.005
It’s, uh, I didn’t know he had a new one at
654
00:29:41.100 –> 00:29:42.125
Adam. I have to look that up.
655
00:29:42.755 –> 00:29:44.285
It’s interesting what your head does.
656
00:29:44.865 –> 00:29:48.125
So when I got ghosted, the first thing you think of is,
657
00:29:48.475 –> 00:29:50.125
okay, they’re not gonna have the meeting.
658
00:29:50.505 –> 00:29:52.365
You know, you start going down this path
659
00:29:53.305 –> 00:29:55.405
and it can, you can waste a whole day worrying
660
00:29:55.625 –> 00:29:57.445
and just wasted all of your time.
661
00:29:57.745 –> 00:30:01.245
So yeah, it’s, it’s an interesting time. It really is.
662
00:30:02.085 –> 00:30:03.695
Yeah. It’s hard not to take it personally,
663
00:30:03.695 –> 00:30:05.735
especially if it’s a company I’ve done business with
664
00:30:05.795 –> 00:30:07.255
and we’re talking about doing a next thing
665
00:30:07.275 –> 00:30:09.455
and people aren’t returning your calls or emails
666
00:30:09.875 –> 00:30:13.255
and, you know, finally I’ve also relied on chat GBTA lot
667
00:30:13.255 –> 00:30:14.495
when I’m following up with those people.
668
00:30:14.735 –> 00:30:16.615
’cause I don’t want my emotions to come out on the email.
669
00:30:16.635 –> 00:30:18.895
So I sometimes will just say, Hey, here’s what’s going on.
670
00:30:18.895 –> 00:30:21.735
What would you say? And that seems to be working really well
671
00:30:22.355 –> 00:30:23.975
to get a really good response.
672
00:30:24.635 –> 00:30:25.775
You chat for everything.
673
00:30:26.285 –> 00:30:30.895
Yeah. I’ve used it for counseling and self-help too.
674
00:30:32.965 –> 00:30:35.335
It’s, um, whenever really difficult people I’m working with,
675
00:30:35.475 –> 00:30:36.695
you know, I don’t know about, I’m
676
00:30:36.935 –> 00:30:37.975
sure we all do, but anyway.
677
00:30:38.155 –> 00:30:39.615
But those are some of the things that I’ve been trying
678
00:30:39.615 –> 00:30:41.255
to do in this crazy time we’re in right now.
679
00:30:42.575 –> 00:30:45.505
Yeah. And remember, it’s both fear and faith.
680
00:30:45.505 –> 00:30:47.785
Someone said to the media the other day that both fear
681
00:30:47.785 –> 00:30:49.545
and faith have unknown futures.
682
00:30:49.805 –> 00:30:52.265
Mm-hmm. And you, you tend to go right to fear,
683
00:30:52.405 –> 00:30:56.225
but are in choose faith sometimes.
684
00:30:56.225 –> 00:30:58.705
Right. You know, believe in yourself, believe in your, uh,
685
00:30:58.705 –> 00:31:00.065
believe in your abilities or value.
686
00:31:00.065 –> 00:31:01.505
That’s like, bring that back in there too.
687
00:31:01.505 –> 00:31:04.705
When you start to go, you know, uh, get a little unsure and,
688
00:31:04.845 –> 00:31:08.015
and shaky feeling faith, faith it.
689
00:31:08.745 –> 00:31:11.505
Right. I I, you know,
690
00:31:11.505 –> 00:31:13.985
if somebody’s my last speaking gig that I was ghosted on
691
00:31:13.985 –> 00:31:15.345
that for like three or four weeks
692
00:31:15.965 –> 00:31:17.505
and then outta nowhere, uh, you know,
693
00:31:17.505 –> 00:31:19.865
and I was doing all the typical head game stuff right.
694
00:31:20.325 –> 00:31:22.605
And then I, um, got an email
695
00:31:22.605 –> 00:31:24.565
and said, sorry for the delay, let’s proceed.
696
00:31:24.775 –> 00:31:28.285
Right. So now, so now when I’m ghosted I, you know,
697
00:31:28.325 –> 00:31:29.445
I have that little quote in my head.
698
00:31:29.735 –> 00:31:31.165
Sorry for the delay, you know what I’m saying?
699
00:31:31.285 –> 00:31:32.325
I can write that on a stick
700
00:31:32.975 –> 00:31:33.975
Delay. I like that.
701
00:31:33.975 –> 00:31:34.685
Sorry, from
702
00:31:34.685 –> 00:31:35.685
The delay. Let’s proceed.
703
00:31:35.685 –> 00:31:36.485
It’s coming.
704
00:31:36.485 –> 00:31:40.045
You know, so put that, that’s sort of my call to faith, uh,
705
00:31:40.575 –> 00:31:42.285
quote I guess, or or phrase.
706
00:31:43.415 –> 00:31:45.195
So is anybody noticing anything else
707
00:31:45.665 –> 00:31:47.635
besides the uh, the short span?
708
00:31:48.645 –> 00:31:50.425
Are you noticing any trends out there?
709
00:31:54.005 –> 00:31:58.465
Did anybody, uh, from the group that’s here, how many
710
00:31:58.465 –> 00:32:01.225
of you heard Ben, how many were on the call last week?
711
00:32:01.885 –> 00:32:03.545
So what do you, what did you get out of it?
712
00:32:03.805 –> 00:32:06.825
What’s the one thing or two things you got? Okay, Courtney.
713
00:32:07.615 –> 00:32:10.305
Okay, so he talked about, he talked about the, the, um,
714
00:32:11.365 –> 00:32:15.345
um, video editing tool, Opus, OPUS.
715
00:32:15.815 –> 00:32:18.505
Okay. Um, and it is absolute gold.
716
00:32:19.215 –> 00:32:20.905
I’ve been needing to update my website.
717
00:32:21.085 –> 00:32:23.025
And so, um, after,
718
00:32:23.435 –> 00:32:25.425
after we, I listened to Ben last week,
719
00:32:25.425 –> 00:32:27.385
then I dove into my website, Karen, and,
720
00:32:27.525 –> 00:32:31.465
and have completely redone about half of it at this point.
721
00:32:32.245 –> 00:32:36.165
And, um, like following what Ben said and whatnot.
722
00:32:36.165 –> 00:32:40.195
And so I took my speaker reel and put it into Opus.
723
00:32:40.455 –> 00:32:42.035
And my speaker rule is only like three minutes
724
00:32:42.255 –> 00:32:44.795
and I gave Opus some direction around how like
725
00:32:44.795 –> 00:32:45.835
to cut out all the words
726
00:32:46.055 –> 00:32:50.515
and just, just just pull clips, like 32nd clips of me.
727
00:32:51.055 –> 00:32:52.115
That’s what Opus says.
728
00:32:52.545 –> 00:32:54.755
Yeah. And, and it did exactly that.
729
00:32:54.755 –> 00:32:56.795
And then I had a call with Ben this week to talk,
730
00:32:56.795 –> 00:32:58.715
to talk about his services and stuff.
731
00:32:58.855 –> 00:33:00.475
And we looked, I showed him what I did.
732
00:33:00.495 –> 00:33:02.995
He was like, oh my God, I can’t believe Opus did that.
733
00:33:02.995 –> 00:33:05.395
That looks amazing. So
734
00:33:05.395 –> 00:33:07.955
Yeah, clips are, I I’m, I’m big on clips.
735
00:33:07.955 –> 00:33:10.915
Especially if you don’t have a reel. Yeah, clip clips.
736
00:33:10.975 –> 00:33:13.315
You know, I, I was looking at what worked for me
737
00:33:13.975 –> 00:33:18.035
and we just put clips on the website like four in a row
738
00:33:18.335 –> 00:33:21.235
and people will just watch your clips.
739
00:33:21.745 –> 00:33:24.195
They’re quicker. They’re not your whole web, you know,
740
00:33:24.195 –> 00:33:25.595
they’re not your whole demo reel
741
00:33:25.615 –> 00:33:27.475
and they can really show to me.
742
00:33:27.935 –> 00:33:30.115
You wanna show the funniest you are
743
00:33:30.335 –> 00:33:32.475
or the, the big point that you’re making.
744
00:33:32.615 –> 00:33:35.835
You wanna really put those into your clips. Yeah.
745
00:33:35.835 –> 00:33:39.475
So that they really stand out and Opus found those for you.
746
00:33:40.235 –> 00:33:42.875
I, yeah. And I am and I’m, now I’ve got, you know,
747
00:33:42.995 –> 00:33:46.275
’cause I’ve got two full videos of my presentation
748
00:33:46.515 –> 00:33:48.155
’cause that’s how I made my speaker reel.
749
00:33:48.415 –> 00:33:51.195
And so I’m gonna take those and put those into Opus.
750
00:33:51.195 –> 00:33:53.915
So that’s like the full 60 minutes of video
751
00:33:54.375 –> 00:33:58.115
and I’m gonna let let them cut that into social media posts
752
00:33:58.575 –> 00:34:00.995
so that I can do things for YouTube and whatever.
753
00:34:01.055 –> 00:34:02.875
And it just, I mean you guys, it was
754
00:34:02.935 –> 00:34:05.235
so quick the way it spit it out, I sat here like,
755
00:34:06.465 –> 00:34:07.685
Oh my gosh, how many you, about
756
00:34:07.685 –> 00:34:09.765
how many clips did you get from your hour demo?
757
00:34:10.975 –> 00:34:13.995
Um, not, I haven’t done, I haven’t done the hour one yet.
758
00:34:14.055 –> 00:34:18.075
Oh, okay. It gave me three clips just from my speaker reel.
759
00:34:18.385 –> 00:34:20.315
From the three minutes or the four minutes. Yeah.
760
00:34:20.385 –> 00:34:21.395
Because yeah,
761
00:34:21.395 –> 00:34:23.795
because that would be a great pattern for you
762
00:34:24.335 –> 00:34:28.075
to put one clip up a week to just put one clip up a week
763
00:34:28.075 –> 00:34:29.315
and make that really consistent.
764
00:34:29.815 –> 00:34:31.555
Um, yep, that would be great.
765
00:34:31.575 –> 00:34:32.875
And it would be for me it would,
766
00:34:32.995 –> 00:34:37.415
I would think you’d do it on Instagram and on LinkedIn.
767
00:34:38.215 –> 00:34:39.745
Yeah. That was my plan.
768
00:34:40.125 –> 00:34:42.625
And then I was thinking what I would do is take some longer,
769
00:34:42.775 –> 00:34:44.825
have Opus do some longer clips of it
770
00:34:44.825 –> 00:34:46.225
that I’ll put on my YouTube page.
771
00:34:46.835 –> 00:34:49.625
Right. That like, there’s like, maybe it’s like a six
772
00:34:49.625 –> 00:34:51.985
or seven minute section that you could listen to
773
00:34:52.045 –> 00:34:53.465
that’s on my YouTube page.
774
00:34:53.565 –> 00:34:57.385
So it’s like, yeah, I’m, I’m so excited about it
775
00:34:57.525 –> 00:34:58.665
and it was the best thing.
776
00:34:58.665 –> 00:34:59.865
And I told Ben that like,
777
00:35:00.015 –> 00:35:01.505
like thank you so much for telling us.
778
00:35:01.505 –> 00:35:03.265
Like, that was gold. So for anyone
779
00:35:03.265 –> 00:35:04.705
who hasn’t used it yet, it was gold.
780
00:35:05.525 –> 00:35:06.745
That’s good. Okay.
781
00:35:07.885 –> 00:35:09.705
Did anybody else get something out of it?
782
00:35:10.425 –> 00:35:12.145
I just wanna ask Courtney a question.
783
00:35:12.665 –> 00:35:14.465
Courtney, what type of website do you have?
784
00:35:14.965 –> 00:35:16.825
Do you have a WordPress or
785
00:35:16.865 –> 00:35:17.865
A I am.
786
00:35:18.145 –> 00:35:21.225
I am a GoDaddy website so I, you know,
787
00:35:21.225 –> 00:35:22.665
I’m pretty much a newbie here
788
00:35:22.925 –> 00:35:25.585
and in the space, like in my, in having my own business.
789
00:35:25.645 –> 00:35:28.465
And so I’m still managing everything through GoDaddy.
790
00:35:28.925 –> 00:35:31.905
Um, it’s courtney loman.com if you wanna go look at it.
791
00:35:32.205 –> 00:35:35.825
Uh, feel free. The, um, I really tried to,
792
00:35:36.805 –> 00:35:39.205
Ben gave me some good advice. Um, yeah, tell
793
00:35:39.205 –> 00:35:40.565
Them the advice because I think,
794
00:35:41.125 –> 00:35:42.565
I think you got some really good advice
795
00:35:42.565 –> 00:35:45.125
because you’ve only been really speaking for how many years?
796
00:35:46.115 –> 00:35:48.565
Well, I, I mean I started speaking in 2016,
797
00:35:48.665 –> 00:35:51.125
but that was really like very industry related
798
00:35:51.265 –> 00:35:52.445
at industry conferences.
799
00:35:52.545 –> 00:35:54.525
And I’ve only been really keynote speaking
800
00:35:54.705 –> 00:35:57.165
for the last like maybe year and a half.
801
00:35:57.465 –> 00:35:59.765
And, and I haven’t done that many gigs in the year
802
00:35:59.765 –> 00:36:01.245
and a half, as Karen knows very well.
803
00:36:01.245 –> 00:36:03.085
Like, I’ve also started a consulting business
804
00:36:03.625 –> 00:36:05.405
and the consulting work pays the bills.
805
00:36:05.465 –> 00:36:08.325
And so like, you know, there’s only so many hours in a day.
806
00:36:08.325 –> 00:36:11.005
So I’ve, my consulting has done better in the last year
807
00:36:11.025 –> 00:36:14.965
and a half and the speaking has, but, um, but as Ben
808
00:36:14.965 –> 00:36:16.405
and I were talking the advice, like,
809
00:36:16.725 –> 00:36:18.995
’cause I was kind of, I was breaking down
810
00:36:19.095 –> 00:36:23.795
how I really struggle with the message around what I do
811
00:36:23.795 –> 00:36:25.515
for consulting and what I do for speaking.
812
00:36:25.655 –> 00:36:27.235
And while there’s some crossover there,
813
00:36:27.395 –> 00:36:30.355
I I really am selling to two very different audiences
814
00:36:31.055 –> 00:36:32.835
and in some ways two different paths.
815
00:36:32.855 –> 00:36:34.675
And so he and I talked
816
00:36:34.735 –> 00:36:36.675
and he shared the advice of the,
817
00:36:37.135 –> 00:36:40.395
the one interesting thing about, about the business is that
818
00:36:41.475 –> 00:36:46.015
you will, you can absolutely book business from your
819
00:36:46.015 –> 00:36:49.255
website as a keynote speaker, whereas every other service
820
00:36:49.285 –> 00:36:51.735
that you have, you’re never gonna book it
821
00:36:51.735 –> 00:36:52.895
direct from your website.
822
00:36:52.895 –> 00:36:54.775
Like, no one’s gonna click on my website
823
00:36:55.155 –> 00:36:56.575
and buy my consulting.
824
00:36:56.575 –> 00:36:57.615
Like it doesn’t work that way.
825
00:36:57.635 –> 00:36:58.895
It has to be a conversation
826
00:36:58.895 –> 00:37:01.215
with the specific package and all these details.
827
00:37:01.245 –> 00:37:03.415
Like it’s ’cause I do corporate consulting.
828
00:37:03.955 –> 00:37:07.335
So, so him kind of helping me look through that lens
829
00:37:07.835 –> 00:37:10.855
and then direct the homepage of my website
830
00:37:10.915 –> 00:37:13.055
to feel more speaker based
831
00:37:13.195 –> 00:37:15.615
and to really give that presence of thought leadership
832
00:37:15.615 –> 00:37:16.975
and authority really kind
833
00:37:16.975 –> 00:37:19.215
of helped me break down some messaging barriers
834
00:37:19.285 –> 00:37:20.415
that were in my own head
835
00:37:21.195 –> 00:37:23.015
and allowed me to kind of get to a place
836
00:37:23.015 –> 00:37:25.255
where I feel like my website looks way better.
837
00:37:25.715 –> 00:37:28.895
And so if you land there, you can really see
838
00:37:28.895 –> 00:37:30.095
that I’m a keynote speaker.
839
00:37:30.095 –> 00:37:32.495
Whereas before it all felt really muddied.
840
00:37:32.915 –> 00:37:35.415
Um, so yeah, Ben gave me some great advice this week.
841
00:37:36.075 –> 00:37:38.135
He also said, ’cause he talked to me about you
842
00:37:38.135 –> 00:37:41.215
after did, he said that you, when you’re just starting
843
00:37:42.535 –> 00:37:46.755
for the first few years, if you are, fee is not at five,
844
00:37:46.935 –> 00:37:48.515
if you’re, if you’re picking up, you know,
845
00:37:48.515 –> 00:37:50.595
a couple thousand here and a couple thou, don’t worry.
846
00:37:50.865 –> 00:37:53.355
Make sure that your website has a great picture of you
847
00:37:53.415 –> 00:37:55.595
and make sure that it says you’re a keynote speaker.
848
00:37:55.895 –> 00:37:56.915
It has a nice bio
849
00:37:57.055 –> 00:37:58.675
and it definitely talks about your topic
850
00:37:59.425 –> 00:38:02.355
once you start hitting five, five is
851
00:38:02.355 –> 00:38:04.155
where it’s very crowded.
852
00:38:05.565 –> 00:38:07.575
Very, very, very crowded.
853
00:38:07.995 –> 00:38:09.775
And if you wanna go, I’m a five,
854
00:38:09.975 –> 00:38:11.615
I wanna go from a five to an eight.
855
00:38:12.315 –> 00:38:14.655
You’ve gotta really start to look at your website
856
00:38:14.685 –> 00:38:15.975
with a very critical eye
857
00:38:15.975 –> 00:38:17.655
because you’re competing with a lot of people.
858
00:38:18.235 –> 00:38:20.495
But before you are there, don’t worry.
859
00:38:21.165 –> 00:38:23.615
Just put up, show us we can help.
860
00:38:24.125 –> 00:38:26.775
Make sure that you have a clarity about what you speak on.
861
00:38:27.325 –> 00:38:29.175
Make sure you have a testimonial there.
862
00:38:30.185 –> 00:38:32.805
It isn’t until you get to that really, really crowded area
863
00:38:32.805 –> 00:38:34.885
because when you’re at 3 30, 500,
864
00:38:35.905 –> 00:38:39.285
you’re gonna get booked from your, your town that you’re in
865
00:38:39.385 –> 00:38:40.805
or someone recommended you
866
00:38:41.105 –> 00:38:44.725
or it’s going to, you know, it’s not gonna be, oh my God,
867
00:38:44.805 –> 00:38:46.965
I found you and I’m gonna, we pay 2000
868
00:38:46.965 –> 00:38:49.885
because that usually, they usually have a budget when they
869
00:38:49.885 –> 00:38:51.405
start to really look for a speaker.
870
00:38:52.235 –> 00:38:55.045
When you hit five and you wanna go from five to eight,
871
00:38:55.425 –> 00:38:56.565
that’s when you have to start
872
00:38:56.565 –> 00:38:59.485
to really think more cl you know, about your website,
873
00:38:59.755 –> 00:39:01.885
what your messaging is, you know, and and,
874
00:39:01.885 –> 00:39:03.605
and look at those graphics in your photos.
875
00:39:04.845 –> 00:39:06.245
Yeah. Yeah.
876
00:39:06.345 –> 00:39:09.725
He, he was great to talk with and, um, and it’s great too.
877
00:39:09.835 –> 00:39:11.685
Like I really appreciate it as well that,
878
00:39:12.035 –> 00:39:13.885
that he’ll help you just with,
879
00:39:14.195 –> 00:39:17.205
with your like honing in on your messaging and your content
880
00:39:17.865 –> 00:39:19.245
and, and he doesn’t necessarily have
881
00:39:19.245 –> 00:39:20.645
to build a website for you either.
882
00:39:20.785 –> 00:39:23.965
So like, you know, it’s, it’s good for me that I can stay
883
00:39:23.965 –> 00:39:25.765
with my GoDaddy website for now
884
00:39:25.765 –> 00:39:27.685
because then I can kind of manage it and maintain it.
885
00:39:27.685 –> 00:39:29.205
But then he is like really helpful from
886
00:39:29.205 –> 00:39:30.365
that content standpoint.
887
00:39:30.425 –> 00:39:34.005
So it was his, his group call with us was super beneficial
888
00:39:34.025 –> 00:39:35.525
and then I did a 30 minute call with him.
889
00:39:35.525 –> 00:39:36.525
That was amazing. So
890
00:39:38.195 –> 00:39:40.735
If any of you haven’t had a chance, go look at the video
891
00:39:40.995 –> 00:39:45.175
and I kind of put, I kind of put from re or,
892
00:39:45.175 –> 00:39:48.295
or from one of the, one of the, uh, printouts the time scope
893
00:39:48.395 –> 00:39:50.135
so you can kind of go and look at where, where,
894
00:39:50.365 –> 00:39:51.855
what he was talking about at what time.
895
00:39:51.855 –> 00:39:53.895
And that’s on the Facebook page. Yeah.
896
00:39:53.995 –> 00:39:55.815
But, um, I got a lot out of it.
897
00:39:56.495 –> 00:39:57.855
I got a lot of it because a lot of you,
898
00:39:57.955 –> 00:40:00.255
I’m helping you build your websites, which I’m not,
899
00:40:00.475 –> 00:40:02.055
but a lot of you are doing it on your own.
900
00:40:02.595 –> 00:40:06.735
And what I liked was you are scroll, that front page
901
00:40:07.305 –> 00:40:08.855
needs to be this long and,
902
00:40:09.275 –> 00:40:11.935
and you build curiosity, you start here
903
00:40:12.035 –> 00:40:13.815
and then you tell a little bit more about you
904
00:40:13.815 –> 00:40:15.935
and then you tell until the very, very end.
905
00:40:16.155 –> 00:40:18.375
And it’s, it’s something where it’s a really great picture
906
00:40:18.395 –> 00:40:20.575
of you and it’s got your philosophy
907
00:40:20.795 –> 00:40:22.495
and then it takes you to the about page.
908
00:40:22.795 –> 00:40:24.055
And I like that whole idea
909
00:40:24.055 –> 00:40:26.455
because what I’m seeing, the biggest mistake I’m seeing
910
00:40:26.995 –> 00:40:29.455
is people are trying to sell everything right at the top.
911
00:40:29.975 –> 00:40:31.715
Mm-hmm. You know, they’re, they’re trying and,
912
00:40:31.735 –> 00:40:34.395
and really that front, that first picture just needs to be
913
00:40:34.395 –> 00:40:37.155
that you’re a keynote speaker and maybe what you speak on
914
00:40:37.175 –> 00:40:39.235
and then the next one is the problem
915
00:40:39.255 –> 00:40:40.395
that’s going on in the world
916
00:40:40.455 –> 00:40:41.875
and why your topic is important.
917
00:40:42.015 –> 00:40:45.275
And then the next piece of it is how you would solve it.
918
00:40:45.375 –> 00:40:46.955
So it’s problem solution.
919
00:40:47.375 –> 00:40:50.395
So anyway, I I, I really got a lot out of it from the talk.
920
00:40:53.695 –> 00:40:54.945
That was awesome. He also,
921
00:40:55.085 –> 00:40:56.505
he also gave me some great advice
922
00:40:56.505 –> 00:40:59.785
because I use the term impact rebel, which I came up with
923
00:40:59.805 –> 00:41:01.505
and like, you know, define through my process
924
00:41:01.565 –> 00:41:02.945
of building my keynote and whatnot.
925
00:41:03.045 –> 00:41:05.145
And he’s like, do you do, he asked me the question,
926
00:41:05.145 –> 00:41:06.905
he’s like, do you really kind of define that
927
00:41:07.805 –> 00:41:09.145
in in your keynote?
928
00:41:09.325 –> 00:41:11.865
And I said, oh yeah. It was like impact is broken down as to
929
00:41:12.385 –> 00:41:13.865
igniting more passion to align your
930
00:41:13.865 –> 00:41:14.945
commitments and transform.
931
00:41:14.965 –> 00:41:16.385
And I use it as part of the strategy
932
00:41:16.565 –> 00:41:19.385
and I talk about being a rebel and thinking outside the box
933
00:41:19.405 –> 00:41:20.905
and why you innovate that way and it’s helpful.
934
00:41:20.925 –> 00:41:22.425
And he’s like, you have put that on,
935
00:41:22.525 –> 00:41:23.665
define it on the website.
936
00:41:23.815 –> 00:41:26.825
He’s like, find a section, define it, talk about it, own it.
937
00:41:26.825 –> 00:41:29.305
Like, I was just like, oh my God, that’s a great idea. Well,
938
00:41:29.305 –> 00:41:30.585
Because what he just,
939
00:41:30.615 –> 00:41:33.885
what you just did was you just now made a brand identity.
940
00:41:33.985 –> 00:41:35.245
You are the impact rebel.
941
00:41:35.505 –> 00:41:37.405
But you have to tell people what that means
942
00:41:37.425 –> 00:41:40.125
and how you got there and you gotta give the story so
943
00:41:40.125 –> 00:41:42.605
that then when they see you, that they identify with that
944
00:41:42.705 –> 00:41:44.205
and that’s building the brand.
945
00:41:44.675 –> 00:41:47.405
Yeah. So it’s kind of taking that uniqueness that you have.
946
00:41:47.865 –> 00:41:49.085
That’s what I was telling Sydnee.
947
00:41:49.425 –> 00:41:54.045
Sydnee has this tremendous uniqueness that has to be part
948
00:41:54.045 –> 00:41:55.125
of her being an engineer.
949
00:41:55.225 –> 00:41:57.685
And that uniqueness is her human side.
950
00:41:57.875 –> 00:42:00.125
It’s her, you know, building the life
951
00:42:00.235 –> 00:42:01.645
besides building the business.
952
00:42:02.545 –> 00:42:04.405
And that has to show up on the website.
953
00:42:05.075 –> 00:42:06.605
That is ’cause that’s the differentiate
954
00:42:06.625 –> 00:42:08.725
that’s gonna differentiate you from everybody else.
955
00:42:09.785 –> 00:42:11.835
Yeah, it was, it was great.
956
00:42:11.835 –> 00:42:13.795
Like his little insights were amazing. So,
957
00:42:14.015 –> 00:42:16.955
So, so Ben taught me something when we do our calls,
958
00:42:16.975 –> 00:42:18.235
and Robin isn’t on the call,
959
00:42:18.255 –> 00:42:21.555
but we just did one, if you would use your 15 minutes
960
00:42:21.585 –> 00:42:23.195
with me and we would just talk
961
00:42:24.035 –> 00:42:26.055
and you talk about your subject and you talk about,
962
00:42:26.115 –> 00:42:28.415
and I bring stuff out and maybe I say something
963
00:42:28.415 –> 00:42:29.455
and you say something
964
00:42:29.595 –> 00:42:32.855
and we have a conversation, I will then take that
965
00:42:33.035 –> 00:42:34.655
and I will put it into AI
966
00:42:35.075 –> 00:42:39.415
and I will send you, there could be a piece of gold in there
967
00:42:39.415 –> 00:42:42.215
that you said in our 15 minutes together
968
00:42:42.525 –> 00:42:43.695
that you’ve never said before,
969
00:42:43.715 –> 00:42:45.655
but you’re just talking or I’m talking.
970
00:42:46.475 –> 00:42:49.845
But it’s something that you can’t do alone.
971
00:42:50.505 –> 00:42:52.125
So maybe if you don’t need to do it with me,
972
00:42:52.125 –> 00:42:53.325
if you can do it with somebody else,
973
00:42:53.545 –> 00:42:55.285
but I’m pretty good at it
974
00:42:55.285 –> 00:42:57.165
because I would be talking to you about speaking
975
00:42:57.265 –> 00:42:59.885
and I’m talking to you about, I would be pulling out
976
00:42:59.885 –> 00:43:02.925
of you getting booked and then we take that conversation
977
00:43:03.225 –> 00:43:05.325
and I’ll, and I’ll send it to you right after our call
978
00:43:05.465 –> 00:43:06.605
or like an hour later.
979
00:43:07.185 –> 00:43:09.525
But, um, we, I just did it with Robin
980
00:43:09.705 –> 00:43:10.765
and I have to be honest with you,
981
00:43:10.795 –> 00:43:12.445
gold came out of that 15 minutes.
982
00:43:13.345 –> 00:43:15.805
So, um, a lot of you don’t book the calls,
983
00:43:15.945 –> 00:43:18.565
but I feel like it might be a good chance for you just
984
00:43:18.585 –> 00:43:21.485
to start talking about your subject matter
985
00:43:21.505 –> 00:43:25.405
and why you, what you believe and what you put into it.
986
00:43:25.985 –> 00:43:28.165
You don’t know. You can get a phrase out of it.
987
00:43:28.165 –> 00:43:29.285
That could be amazing.
988
00:43:32.015 –> 00:43:33.865
What was that thing you used to say, Karen? Ask?
989
00:43:33.865 –> 00:43:35.545
Like, and that’s because,
990
00:43:35.765 –> 00:43:38.305
or you had like three questions. You kept somebody
991
00:43:38.655 –> 00:43:39.655
Beginning. When we first, when
992
00:43:39.655 –> 00:43:40.705
I first started doing this,
993
00:43:40.735 –> 00:43:44.625
when I first started coaching, I would ask people, so
994
00:43:45.575 –> 00:43:46.785
tell me about your topic.
995
00:43:47.405 –> 00:43:49.025
And then I’d say, so what do you believe?
996
00:43:49.025 –> 00:43:50.985
Like, like if I was working with Gina right now
997
00:43:50.985 –> 00:43:53.705
and Gina speaks on, um, the imposter syndrome.
998
00:43:53.725 –> 00:43:54.825
And I would say, so Gina,
999
00:43:54.825 –> 00:43:56.865
what do you believe about the imposter syndrome?
1000
00:43:57.415 –> 00:43:59.305
Just start it off. And then she might say something
1001
00:43:59.405 –> 00:44:01.625
and then I would say, okay, repeat that.
1002
00:44:02.885 –> 00:44:04.865
But I would say, and,
1003
00:44:05.005 –> 00:44:08.265
and so she would say, so I believe that most people, um,
1004
00:44:08.415 –> 00:44:11.785
have the imposter syndrome and then she would keep going
1005
00:44:12.085 –> 00:44:13.545
and I would just add to it
1006
00:44:13.805 –> 00:44:15.905
and it would just pull stuff out of you
1007
00:44:16.765 –> 00:44:19.025
or Gina that you might not even know.
1008
00:44:19.365 –> 00:44:21.185
And so that’s Garrison Wind did that
1009
00:44:21.185 –> 00:44:22.985
with me when I was a baby speaker.
1010
00:44:23.825 –> 00:44:26.985
I started talking about him. I started talking about values.
1011
00:44:27.265 –> 00:44:30.785
I remember ’cause I was doing a gig for bp, um,
1012
00:44:31.065 –> 00:44:32.845
and I was doing it just for their admins.
1013
00:44:32.905 –> 00:44:34.925
So it was for, they, they had never had an event
1014
00:44:34.925 –> 00:44:36.165
before for admins.
1015
00:44:36.865 –> 00:44:38.765
And I was going to talk about value.
1016
00:44:38.865 –> 00:44:39.925
And I said, I believe
1017
00:44:39.925 –> 00:44:41.765
that most people don’t see their value.
1018
00:44:42.345 –> 00:44:44.645
And he said, okay, most people don’t see their value.
1019
00:44:44.905 –> 00:44:46.725
And, and then I said, I believe
1020
00:44:46.725 –> 00:44:48.285
that most people don’t see their value
1021
00:44:48.465 –> 00:44:50.925
and when we don’t see our own value,
1022
00:44:51.585 –> 00:44:53.285
we can’t see the value of others.
1023
00:44:53.385 –> 00:44:57.125
And he went, and anyway, he pulled all this stuff out of me,
1024
00:44:57.255 –> 00:44:59.005
which became part of my keynote
1025
00:44:59.885 –> 00:45:01.645
I was giving the keynote about
1026
00:45:02.045 –> 00:45:03.965
because I I’m kind of,
1027
00:45:04.285 –> 00:45:06.605
I mean I I’m Catholic, I’ll just say it that way.
1028
00:45:06.665 –> 00:45:08.605
So I may, I’m not that spiritual
1029
00:45:08.865 –> 00:45:10.725
or I wasn’t, back then I was Catholic.
1030
00:45:11.105 –> 00:45:13.325
And so I was doing this about values.
1031
00:45:13.545 –> 00:45:16.885
And a man in the background yells, I believe, I believe.
1032
00:45:16.905 –> 00:45:18.205
And he starts screaming.
1033
00:45:18.465 –> 00:45:20.205
And I realized I would’ve never
1034
00:45:20.755 –> 00:45:23.325
ever talked like this if it hadn’t been for Garrison wind.
1035
00:45:23.545 –> 00:45:26.605
Anyway, I’m just saying that sometimes you hit a nerve
1036
00:45:26.605 –> 00:45:28.605
with people that you don’t even know is there.
1037
00:45:29.085 –> 00:45:30.405
I didn’t even know it was in me,
1038
00:45:30.945 –> 00:45:32.485
but this guy pulled it out of me.
1039
00:45:32.605 –> 00:45:34.565
I put it into a keynote and then I got
1040
00:45:34.585 –> 00:45:35.885
the believer in the audience.
1041
00:45:35.945 –> 00:45:40.745
It was, it was one of those moments. But we can do that.
1042
00:45:41.005 –> 00:45:43.305
So I mean, I’m just trying to stimulate you.
1043
00:45:43.485 –> 00:45:45.825
So when you call me, when when you book something,
1044
00:45:45.825 –> 00:45:48.705
we have something to talk about besides your marketing
1045
00:45:49.415 –> 00:45:50.825
because I’m really uh,
1046
00:45:50.895 –> 00:45:52.985
more about writing the keynote than the marketing.
1047
00:45:54.265 –> 00:45:58.595
Did you, is that, did, is that, um, uh,
1048
00:45:59.145 –> 00:46:01.115
informational interviewing you
1049
00:46:01.135 –> 00:46:02.875
or down downward interviewing?
1050
00:46:02.875 –> 00:46:07.155
There’s a, there’s a psychology, there’s a, a term in,
1051
00:46:07.955 –> 00:46:10.235
I don’t know, I just know that my,
1052
00:46:10.815 –> 00:46:11.915
So how did you frame it?
1053
00:46:11.975 –> 00:46:13.955
So when, when I do my 15 minute call
1054
00:46:13.955 –> 00:46:15.075
with you, I’ll say, Hey Karen,
1055
00:46:15.655 –> 00:46:17.955
So I’m, so all I’ve learned,
1056
00:46:17.955 –> 00:46:20.075
and I learned this from Ben, is
1057
00:46:20.075 –> 00:46:21.755
that you get the client talking
1058
00:46:22.545 –> 00:46:25.395
because people don’t know their messaging.
1059
00:46:26.135 –> 00:46:28.555
And this is how he started cracking into,
1060
00:46:29.155 –> 00:46:31.315
’cause he writes the messaging on the website now,
1061
00:46:31.695 –> 00:46:33.715
but it isn’t just the standard.
1062
00:46:34.015 –> 00:46:36.115
So what he does is he has a conversation with you
1063
00:46:36.115 –> 00:46:37.275
that lasts about an hour.
1064
00:46:38.025 –> 00:46:39.725
And I don’t know how long was yours Courtney?
1065
00:46:40.185 –> 00:46:42.645
He said he talked to you a long time. Well,
1066
00:46:42.645 –> 00:46:44.165
Yeah, we booked for like 30 minutes,
1067
00:46:44.305 –> 00:46:47.645
but I think we talked for 45 or 50.
1068
00:46:47.955 –> 00:46:49.445
Like, and he, he was,
1069
00:46:49.505 –> 00:46:51.005
and I’m like, Ben, I’m so sorry we’re over.
1070
00:46:51.005 –> 00:46:52.365
He is like, no, I got time. Let’s keep
1071
00:46:52.365 –> 00:46:53.645
talking. I’m like, okay.
1072
00:46:54.005 –> 00:46:57.325
Because the longer you talk, the more comes out. Yeah.
1073
00:46:57.705 –> 00:47:02.525
And then he puts it through this conversation.
1074
00:47:02.665 –> 00:47:05.765
So when I did it with, with my last one, I just said,
1075
00:47:06.265 –> 00:47:08.165
you know, so we just had this conversation,
1076
00:47:08.755 –> 00:47:09.805
find the gold in it.
1077
00:47:09.865 –> 00:47:12.245
So Chad knows me right now. That would be my language.
1078
00:47:12.275 –> 00:47:13.285
Find the gold in this.
1079
00:47:13.475 –> 00:47:14.845
What are some of the marketing pieces?
1080
00:47:14.865 –> 00:47:16.845
Is there a piece in her keynote she could use?
1081
00:47:17.185 –> 00:47:19.765
And he came up with something that was phenomenal.
1082
00:47:19.945 –> 00:47:22.125
I’m just gonna be honest with you. It was phenomenal.
1083
00:47:22.345 –> 00:47:24.765
And I call Chad E because I think of him as Chad.
1084
00:47:25.345 –> 00:47:30.245
Um, but I learned that from Ben and I learned
1085
00:47:30.345 –> 00:47:32.565
and he learned it maybe from himself.
1086
00:47:32.725 –> 00:47:34.685
I don’t know. But I’m just finding
1087
00:47:34.685 –> 00:47:37.845
that even if you have a friend or somebody and you talk
1088
00:47:38.185 –> 00:47:39.325
and they interview you
1089
00:47:39.545 –> 00:47:42.605
and you, the more you talk with somebody, then take that
1090
00:47:42.605 –> 00:47:45.765
and put it into AI and get some gold outta it.
1091
00:47:45.765 –> 00:47:48.005
You’ll, you’ll find some of the nuggets of your,
1092
00:47:48.265 –> 00:47:49.805
of your messaging and your content.
1093
00:47:51.515 –> 00:47:53.715
I have, uh, maybe this is a tool people be interested in.
1094
00:47:53.755 –> 00:47:56.035
I have a, an A tool I call STC.
1095
00:47:56.535 –> 00:47:58.795
So it’s three different files I write in.
1096
00:47:59.635 –> 00:48:01.435
S is cra S stands for scratch.
1097
00:48:01.935 –> 00:48:03.235
So just any thought, it could be a recipe
1098
00:48:03.375 –> 00:48:06.155
or some place you wanna visit or a dream you just had
1099
00:48:06.175 –> 00:48:07.435
or a thought you just had or whatever.
1100
00:48:08.015 –> 00:48:09.795
And then t is today, that’s
1101
00:48:09.795 –> 00:48:11.475
what your top three things you’re gonna do today.
1102
00:48:11.535 –> 00:48:13.035
And C is content.
1103
00:48:13.255 –> 00:48:15.195
And that’s where you, that’s where that’s a file
1104
00:48:15.195 –> 00:48:17.035
where things are a little more written out.
1105
00:48:17.895 –> 00:48:20.195
You know, you’ve taken a, you’ve got an idea, um,
1106
00:48:21.215 –> 00:48:23.035
and you wanna, you wanna expand on it.
1107
00:48:24.075 –> 00:48:25.655
So, so you know, it’s important.
1108
00:48:26.045 –> 00:48:27.175
It’s, and these are,
1109
00:48:27.175 –> 00:48:29.015
and these are not formatted kind of files.
1110
00:48:29.035 –> 00:48:30.775
And it’s important not to get ever, you know,
1111
00:48:31.315 –> 00:48:33.535
if you wanna flow, you gotta, you gotta format.
1112
00:48:33.665 –> 00:48:35.095
Formatting cannot be in the way.
1113
00:48:35.195 –> 00:48:37.775
So, you know, or something like that.
1114
00:48:37.955 –> 00:48:40.695
You don’t want to get stuck on, uh, on your flow.
1115
00:48:40.695 –> 00:48:42.055
You don’t want your flow to get stuck.
1116
00:48:44.055 –> 00:48:45.055
So Stc I think
1117
00:48:45.525 –> 00:48:48.715
We’re trying to find that uniqueness about ourselves
1118
00:48:48.785 –> 00:48:50.435
that differentiates us from the
1119
00:48:50.715 –> 00:48:52.035
thousands of speakers that are out there.
1120
00:48:52.775 –> 00:48:54.275
So know your self awareness, writing,
1121
00:48:54.805 –> 00:48:55.805
Journaling.
1122
00:48:56.345 –> 00:48:58.155
Yeah. Talking.
1123
00:48:59.055 –> 00:49:02.515
But I feel like that’s, you know, you gotta find out what
1124
00:49:02.515 –> 00:49:04.755
what makes why you are different.
1125
00:49:05.925 –> 00:49:08.095
Yeah. What makes your content come alive?
1126
00:49:09.375 –> 00:49:11.225
What hippopotamus story do you have?
1127
00:49:13.975 –> 00:49:16.545
It’s so funny. I think about that story all the time.
1128
00:49:18.405 –> 00:49:19.855
Well, and like, and Karen said like,
1129
00:49:19.855 –> 00:49:21.695
as I was critically looking at my content, I’m like,
1130
00:49:21.795 –> 00:49:25.535
how do I put my trash elephant on the website in a way
1131
00:49:25.645 –> 00:49:27.255
that people aren’t like, oh my God,
1132
00:49:27.255 –> 00:49:28.455
what did this person’s cuckoo?
1133
00:49:28.455 –> 00:49:31.375
Like why do they have this weird elephant made out
1134
00:49:31.375 –> 00:49:32.735
of plastic bottles on their website?
1135
00:49:33.075 –> 00:49:34.735
So I haven’t done it yet, but I’m like, oh,
1136
00:49:34.975 –> 00:49:36.255
I gotta come up with a way to do it.
1137
00:49:36.635 –> 00:49:38.335
But that story of your trash
1138
00:49:38.615 –> 00:49:40.535
elephant has to be on your website. Yeah.
1139
00:49:40.725 –> 00:49:43.855
I’ve gotta figure it out. And the coolest part about it
1140
00:49:43.855 –> 00:49:47.305
is I’ve noticed I love young audiences
1141
00:49:47.725 –> 00:49:49.305
so much more than how I started.
1142
00:49:49.625 –> 00:49:52.825
I started, uh, you know, with men in suits
1143
00:49:53.645 –> 00:49:57.665
and um, now you walk in and they’re going, I saw your video.
1144
00:49:57.735 –> 00:49:59.665
Like, you’re walking into the room and they know you
1145
00:49:59.665 –> 00:50:01.785
because they’ve examined you.
1146
00:50:02.015 –> 00:50:03.225
They’ve looked at everything.
1147
00:50:03.325 –> 00:50:06.305
You know, you don’t really need to have a phenomenal intro
1148
00:50:06.535 –> 00:50:08.865
because they’ve already read everything about you.
1149
00:50:08.965 –> 00:50:11.705
You know, your intro could be more creative.
1150
00:50:12.245 –> 00:50:14.705
But I think that that’s what’s so exciting today,
1151
00:50:14.705 –> 00:50:16.105
is they they’re gonna read those stories
1152
00:50:16.485 –> 00:50:18.225
and they’re gonna know about your trash elephant
1153
00:50:18.225 –> 00:50:19.265
before you take the stage.
1154
00:50:19.285 –> 00:50:20.985
Now, not everybody Yeah,
1155
00:50:21.005 –> 00:50:23.145
but the younger, I don’t mean to be age,
1156
00:50:23.365 –> 00:50:25.225
but the younger ones do do that.
1157
00:50:26.095 –> 00:50:28.245
They do connect with you. Yeah.
1158
00:50:28.635 –> 00:50:30.095
That’s another thing Ben said was
1159
00:50:30.095 –> 00:50:32.335
to have little video clips on your website.
1160
00:50:32.485 –> 00:50:34.295
Like it doesn’t have to be some polished,
1161
00:50:34.485 –> 00:50:36.215
full five minute thing clips. Just,
1162
00:50:36.695 –> 00:50:38.615
I, I’m, I’m a big believer in the clips too.
1163
00:50:38.905 –> 00:50:41.255
Clips. Yeah. Because Like
1164
00:50:41.255 –> 00:50:43.465
You say, people can, That we spend all
1165
00:50:43.465 –> 00:50:46.585
that money on our videos and they only watch
1166
00:50:48.305 –> 00:50:50.765
30, um, not quite a whole minute.
1167
00:50:50.955 –> 00:50:52.565
They don’t ever get to, they, they,
1168
00:50:52.565 –> 00:50:54.085
they make a decision very quickly,
1169
00:50:54.705 –> 00:50:56.405
but clips they clip through them.
1170
00:50:56.945 –> 00:51:01.195
And if you can get your personality into those clips, you,
1171
00:51:01.375 –> 00:51:06.225
You also, you’ve also emphasized Karen, uh, like, uh, not,
1172
00:51:06.225 –> 00:51:07.985
you’re not there to, like, it’s not academic.
1173
00:51:07.985 –> 00:51:09.665
You’re not trying to, you’re not trying
1174
00:51:09.665 –> 00:51:11.585
to give them gobs of information.
1175
00:51:13.575 –> 00:51:16.545
It’s more about making them feel something.
1176
00:51:17.285 –> 00:51:18.825
The clips Are learn, learn, learn.
1177
00:51:19.285 –> 00:51:20.705
But they do want that. Well, no, no. I,
1178
00:51:21.465 –> 00:51:22.505
Somebody’s gonna want that content.
1179
00:51:22.805 –> 00:51:24.985
I’m sorry. Okay.
1180
00:51:24.985 –> 00:51:27.545
But I mean, what maybe your, gimme your thoughts
1181
00:51:27.545 –> 00:51:31.545
around learning versus, uh, like lifting, you know, is like,
1182
00:51:32.865 –> 00:51:33.985
I guess it depends on the audience,
1183
00:51:34.005 –> 00:51:35.545
but some need more lift than learn
1184
00:51:35.545 –> 00:51:37.305
and some need more learn than lift. And
1185
00:51:37.895 –> 00:51:39.545
They buy, they buy for the learning.
1186
00:51:40.515 –> 00:51:43.405
Okay. They buy for the co they buy for the top the content,
1187
00:51:44.305 –> 00:51:47.005
but they really want the, they want the, uh, the lift.
1188
00:51:48.335 –> 00:51:49.505
They’re gonna book you
1189
00:51:49.505 –> 00:51:51.785
because of the content, the topic, right?
1190
00:51:52.695 –> 00:51:56.245
Yep. And then they love you because of the energy
1191
00:51:56.265 –> 00:51:57.725
and what you’ve done when it’s over.
1192
00:52:01.045 –> 00:52:02.785
So it’s a, it’s a marriage between the two.
1193
00:52:03.125 –> 00:52:05.705
And you also, and you also said, uh, you had some,
1194
00:52:05.705 –> 00:52:08.625
you had a, your newsletter recently on LinkedIn.
1195
00:52:08.625 –> 00:52:13.325
You talked about a framework. You, you know, right?
1196
00:52:13.805 –> 00:52:15.045
I can, I don’t remember all the details,
1197
00:52:15.065 –> 00:52:17.845
but I read your, I read your, um, LinkedIn.
1198
00:52:18.205 –> 00:52:20.605
I just think that we’ve gotten so into this whole idea
1199
00:52:20.605 –> 00:52:23.895
of our framework that we’ve left out.
1200
00:52:23.915 –> 00:52:27.135
The, the moments, the, the, the stories, the fun.
1201
00:52:27.835 –> 00:52:29.735
Um, I’ve been doing, I’ve been coaching a long time.
1202
00:52:29.755 –> 00:52:31.335
I’m coaching a lot of people and they’re,
1203
00:52:31.515 –> 00:52:33.175
and a lot, not, not no one here,
1204
00:52:33.755 –> 00:52:36.215
but a lot of people are so into their, their content
1205
00:52:36.475 –> 00:52:38.975
and their framework and their, how it works.
1206
00:52:39.155 –> 00:52:42.375
And, and they’ve lost. They’ve lost.
1207
00:52:43.585 –> 00:52:46.225
We’re keynote. There’s a difference
1208
00:52:46.655 –> 00:52:48.265
between a keynote and a training.
1209
00:52:48.395 –> 00:52:50.225
We’re keynoters, we’re up there.
1210
00:52:50.225 –> 00:52:54.345
They’ve invested thousands in us, making a difference in
1211
00:52:54.345 –> 00:52:55.785
that audience, making a change,
1212
00:52:56.185 –> 00:52:58.305
changing one person’s mind, making them better.
1213
00:52:58.965 –> 00:53:00.985
And so, yes, we have our content,
1214
00:53:02.045 –> 00:53:06.345
but it’s what, how do we, what’s our motive to get
1215
00:53:06.345 –> 00:53:07.505
that content into them?
1216
00:53:08.085 –> 00:53:10.105
And so I want those to be moments
1217
00:53:10.885 –> 00:53:13.185
and when we can begin to find the moments, okay,
1218
00:53:13.185 –> 00:53:14.945
this is a good moment, this is what they like.
1219
00:53:15.605 –> 00:53:17.985
Um, I took all those moments out after COVID
1220
00:53:18.165 –> 00:53:19.385
and I was just about content
1221
00:53:19.725 –> 00:53:21.665
and I, I, I was gonna quit speaking.
1222
00:53:21.825 –> 00:53:23.785
I hated it. And I just decided
1223
00:53:23.785 –> 00:53:25.525
to put all my fun stuff back in.
1224
00:53:25.525 –> 00:53:26.965
And now I’m excited again.
1225
00:53:26.985 –> 00:53:29.205
And I, yeah, things are happening again.
1226
00:53:29.745 –> 00:53:32.165
But I had to, I was taking the moments out.
1227
00:53:32.885 –> 00:53:35.245
I was taking out the game and the interactive,
1228
00:53:35.345 –> 00:53:37.845
and now I really work at putting those back in.
1229
00:53:38.975 –> 00:53:40.605
Especially if you’re an opener.
1230
00:53:40.605 –> 00:53:43.755
If you’re an opening keynoter, there’s more
1231
00:53:43.755 –> 00:53:46.035
to hiring an opener than just the content.
1232
00:53:47.435 –> 00:53:49.385
Karen, can we talk about that for a moment?
1233
00:53:49.855 –> 00:53:51.065
Yeah, yeah. Um,
1234
00:53:51.265 –> 00:53:52.945
’cause that’s one of the things you would encourage me
1235
00:53:52.945 –> 00:53:55.265
to do is more of the opening keynotes for women’s groups.
1236
00:53:55.265 –> 00:53:57.465
Yes. And I’ve been struggling with the messaging there of,
1237
00:53:57.885 –> 00:53:59.265
of like content,
1238
00:53:59.445 –> 00:54:02.025
but less content, more stories, more engagement.
1239
00:54:02.025 –> 00:54:05.665
Like how do you go about structuring or formatting all that?
1240
00:54:06.565 –> 00:54:08.065
The first thing you write is your content.
1241
00:54:08.365 –> 00:54:10.625
You write the three things, the little chunks
1242
00:54:11.175 –> 00:54:12.185
that you wanna teach.
1243
00:54:12.405 –> 00:54:14.505
So the three or four areas that you teach.
1244
00:54:15.005 –> 00:54:17.145
And then in those, you make them interactive
1245
00:54:17.145 –> 00:54:18.145
and you make them a lot of fun.
1246
00:54:18.605 –> 00:54:22.505
But more than that, I mean, we could write the keynote.
1247
00:54:22.695 –> 00:54:24.105
It’s the writing, the marketing piece.
1248
00:54:24.165 –> 00:54:27.945
So tell them this keynote would be a great opening keynote
1249
00:54:28.125 –> 00:54:30.825
to get your audience interactive, engaged.
1250
00:54:31.405 –> 00:54:33.585
It would be a great kickoff to your conference.
1251
00:54:33.965 –> 00:54:36.425
Um, striking the match of conversation
1252
00:54:36.605 –> 00:54:38.905
or you know, trying to tell the buyer,
1253
00:54:38.905 –> 00:54:41.985
you’re showing the buyer why they need not only your
1254
00:54:41.985 –> 00:54:43.785
content, but why you need to open.
1255
00:54:44.815 –> 00:54:48.555
So I, I just started, um, saying I was an opener
1256
00:54:48.755 –> 00:54:49.915
’cause that was easier to market.
1257
00:54:50.335 –> 00:54:52.955
And then I realized that the opener gets the party started.
1258
00:54:53.175 –> 00:54:56.635
And that’s kind of what I believe my, my purpose was.
1259
00:54:56.995 –> 00:54:58.275
I get the party started.
1260
00:54:58.895 –> 00:55:01.995
So when I open for you, not only do you get Karen’s content,
1261
00:55:02.135 –> 00:55:03.915
but she’s, you’re going to have interaction
1262
00:55:04.215 –> 00:55:06.515
and we’re going to carry the conversation from the
1263
00:55:06.515 –> 00:55:07.675
keynote into the halls.
1264
00:55:08.375 –> 00:55:10.755
And that has worked for me.
1265
00:55:11.295 –> 00:55:13.795
So I’m, I’m realizing why are they hiring me?
1266
00:55:13.795 –> 00:55:15.035
They’re hiring me for my content,
1267
00:55:15.055 –> 00:55:18.795
but they’re are also hiring me to open the key, the,
1268
00:55:18.815 –> 00:55:20.515
the conference because of my energy.
1269
00:55:21.155 –> 00:55:22.155
I love that. How,
1270
00:55:22.215 –> 00:55:23.955
How Karen, how would you like Oh,
1271
00:55:23.975 –> 00:55:25.115
I’m sorry. I’m sorry. Cricket.
1272
00:55:25.855 –> 00:55:27.115
No, you’re fine. Go ahead. Cricket.
1273
00:55:27.215 –> 00:55:29.915
You have that energy. You’re an opener.
1274
00:55:30.315 –> 00:55:32.275
I saw, and you know what, before I knew you Cricket
1275
00:55:32.335 –> 00:55:36.115
and I saw you at Influence last year, sitting up there,
1276
00:55:36.115 –> 00:55:40.915
there with PA and how you, you know what I’m gonna say,
1277
00:55:41.575 –> 00:55:43.555
you got the energy going
1278
00:55:43.935 –> 00:55:45.835
and that was a lot to compete against, right.
1279
00:55:45.835 –> 00:55:47.435
With pa. But you did it.
1280
00:55:48.145 –> 00:55:49.395
Yeah. I I can handle her.
1281
00:55:49.935 –> 00:55:52.155
You can, but you also, it was, I, you,
1282
00:55:52.515 –> 00:55:54.035
I see you as an opener,
1283
00:55:55.175 –> 00:55:56.995
So I know and I appreciate that.
1284
00:55:57.055 –> 00:55:59.075
And honestly, that’s what’s messed me up in my
1285
00:55:59.075 –> 00:56:00.315
messaging more than anything.
1286
00:56:01.505 –> 00:56:02.875
Okay. Yeah.
1287
00:56:03.055 –> 00:56:04.355
So did that, did this help?
1288
00:56:04.945 –> 00:56:07.915
Yeah. And I will be on every call you schedule in June.
1289
00:56:07.995 –> 00:56:09.075
I was so mad. I missed Tuesday.
1290
00:56:09.475 –> 00:56:12.115
’cause I had a zillion questions. But, um, I’m
1291
00:56:12.115 –> 00:56:14.675
Gonna put it up there and, um, and,
1292
00:56:14.735 –> 00:56:17.515
and June, I only have two gigs in June, so,
1293
00:56:17.535 –> 00:56:18.915
and I’m not gonna go see my daughter.
1294
00:56:19.175 –> 00:56:21.395
May was rough for me. I was gone. Yeah.
1295
00:56:21.415 –> 00:56:23.765
So, um, I’ll put little notes up there.
1296
00:56:23.825 –> 00:56:24.885
Hey, I’m open this week
1297
00:56:25.035 –> 00:56:29.645
because I, I, I want you guys to get going, you know,
1298
00:56:29.725 –> 00:56:31.685
I want, I want you to keep the ball going.
1299
00:56:32.805 –> 00:56:34.135
Well, and I keep getting booked,
1300
00:56:34.155 –> 00:56:36.175
but I get booked for communication training,
1301
00:56:36.175 –> 00:56:39.135
which is not really what I advertise, but I get that.
1302
00:56:39.235 –> 00:56:41.655
Can you teach us how you do this kind of a thing?
1303
00:56:43.005 –> 00:56:44.615
Yeah. But you can make that fun.
1304
00:56:45.085 –> 00:56:49.735
Well, I did, I did one last Wednesday for a group of 24
1305
00:56:50.035 –> 00:56:51.935
and got some good referrals off of it,
1306
00:56:51.995 –> 00:56:53.255
and it, they wanted four hours
1307
00:56:53.435 –> 00:56:55.575
and I was like, four hours is way too long.
1308
00:56:55.635 –> 00:56:57.575
So we just built in breaks and skits
1309
00:56:57.575 –> 00:56:59.055
and had them do a lot of side work.
1310
00:56:59.235 –> 00:57:03.575
But I mean, I got great reviews and it’s exhausting.
1311
00:57:04.005 –> 00:57:05.055
Yeah. You
1312
00:57:05.055 –> 00:57:07.935
Know, it being on for that length of time, like on,
1313
00:57:07.955 –> 00:57:10.295
you know, present all that carrying the room.
1314
00:57:10.355 –> 00:57:13.415
It, it’s exhausting. So I don’t mind doing it sometimes,
1315
00:57:13.415 –> 00:57:14.655
but it’s not what I wanna do every time.
1316
00:57:15.585 –> 00:57:19.335
Right. All right. Courtney, do you have a question?
1317
00:57:19.605 –> 00:57:22.095
Yeah, I was just like, as I, as we try
1318
00:57:22.095 –> 00:57:25.815
to define ourselves, like between like an opener or closer
1319
00:57:25.815 –> 00:57:30.225
or somebody who’s in the middle, like, um, I mean,
1320
00:57:30.225 –> 00:57:32.865
I think I look at, I look at like what, what i,
1321
00:57:33.865 –> 00:57:35.945
I currently have written and how I wanna present
1322
00:57:36.005 –> 00:57:37.545
and where I wanna be at.
1323
00:57:37.545 –> 00:57:40.505
Like, to think of myself as being the person that comes in
1324
00:57:40.505 –> 00:57:41.545
and energizes everybody
1325
00:57:41.545 –> 00:57:42.905
and starts ’em off and kicks ’em off.
1326
00:57:42.905 –> 00:57:44.345
But like, how do I know if I’m really
1327
00:57:44.345 –> 00:57:45.385
ready to be that person?
1328
00:57:46.125 –> 00:57:47.705
You might not be ready yet. Yeah.
1329
00:57:47.705 –> 00:57:52.225
You, you know, um, I didn’t know that until, um, I,
1330
00:57:52.245 –> 00:57:53.465
you know, I think for three years
1331
00:57:53.485 –> 00:57:54.705
in that’s what I was trying to say.
1332
00:57:55.155 –> 00:57:58.705
Those first few years, you’re just trying to try stuff on
1333
00:57:58.805 –> 00:57:59.945
and see what you wanna be.
1334
00:58:00.385 –> 00:58:03.265
I had no idea I was even funny. Yeah.
1335
00:58:03.565 –> 00:58:06.505
And then what I found, I discovered I was funny.
1336
00:58:07.105 –> 00:58:10.625
I realized that I had to know that, that the audience needed
1337
00:58:10.625 –> 00:58:13.385
that because I was too much into my content.
1338
00:58:13.745 –> 00:58:17.865
I said, I gotta get these in and I was forgetting to be fun.
1339
00:58:18.335 –> 00:58:21.745
Yeah. So I think, I think the first few years, I mean,
1340
00:58:21.785 –> 00:58:22.825
I don’t know very many people
1341
00:58:22.825 –> 00:58:25.625
that get their very first time on that stage. They rock it.
1342
00:58:26.385 –> 00:58:28.915
Yeah. But there, there may be some,
1343
00:58:29.095 –> 00:58:31.115
but you know, I think that this is such a process.
1344
00:58:31.555 –> 00:58:35.115
I finding out who we are and how we wanna deliver.
1345
00:58:35.295 –> 00:58:39.095
And then I was just
1346
00:58:39.095 –> 00:58:41.215
with Sydney last week or the other day,
1347
00:58:41.595 –> 00:58:44.775
and we talked about something that she did that she tried
1348
00:58:45.355 –> 00:58:48.895
and that, you know, telling me maybe it didn’t resonate
1349
00:58:48.895 –> 00:58:50.015
with me, but then all
1350
00:58:50.015 –> 00:58:52.135
of a sudden her audience is writing her back.
1351
00:58:52.535 –> 00:58:54.215
I loved this. I love this.
1352
00:58:54.515 –> 00:58:57.695
So sometimes you have to say, wait a minute, this
1353
00:58:57.725 –> 00:59:00.135
that maybe doesn’t sound great, but they love it.
1354
00:59:00.275 –> 00:59:01.495
How do I put this in?
1355
00:59:01.555 –> 00:59:04.375
And you start to, you start to follow what the audience,
1356
00:59:04.435 –> 00:59:05.655
the audience is your lead.
1357
00:59:06.405 –> 00:59:07.415
Okay. I
1358
00:59:07.415 –> 00:59:11.685
Used to say, if you get a house laugh, you never take
1359
00:59:11.715 –> 00:59:13.205
that content outta your keynote.
1360
00:59:13.985 –> 00:59:17.325
You keep that content in as you listen for the house laugh
1361
00:59:17.835 –> 00:59:20.245
when you get chuckles, you gotta make
1362
00:59:20.245 –> 00:59:21.445
that, that content better.
1363
00:59:21.445 –> 00:59:24.605
But when you get a whole house laugh that you keep that.
1364
00:59:24.705 –> 00:59:26.485
And so you got a house laugh.
1365
00:59:26.665 –> 00:59:29.645
Sydnee, you gotta house embrace with that.
1366
00:59:29.985 –> 00:59:31.125
You’ve gotta keep it in.
1367
00:59:32.845 –> 00:59:34.735
Okay. Well, and that, that’s honestly one
1368
00:59:34.735 –> 00:59:35.895
of the biggest differences
1369
00:59:35.925 –> 00:59:38.455
between the women’s groups I’ve been doing
1370
00:59:38.795 –> 00:59:40.695
and the engineering men.
1371
00:59:41.205 –> 00:59:45.175
Like, they don’t laugh at anything. A video.
1372
00:59:45.285 –> 00:59:46.335
I’ve found a couple of videos
1373
00:59:46.365 –> 00:59:47.695
that will make them laugh out loud.
1374
00:59:47.835 –> 00:59:49.535
But other than that, so
1375
00:59:49.535 –> 00:59:51.255
These women, yeah. But they wanna, they would wanna
1376
00:59:51.255 –> 00:59:52.255
Laugh. It’s
1377
00:59:52.255 –> 00:59:55.615
so fun. They think everything’s salespeople
1378
00:59:55.615 –> 00:59:56.615
Are fun too. Right. Uh,
1379
00:59:56.615 –> 01:00:00.625
Amy Amy’s gone. Yep.
1380
01:00:01.005 –> 01:00:02.585
Oh, she’s gone. Anyway.
1381
01:00:03.895 –> 01:00:07.335
Well, guys, anything I know Robin,
1382
01:00:07.435 –> 01:00:08.615
you just came in and we’re leaving.
1383
01:00:08.915 –> 01:00:10.095
Oh. Oh, Sylvia good.
1384
01:00:10.205 –> 01:00:12.215
Yeah. This is, this is not content related.
1385
01:00:12.285 –> 01:00:14.575
It’s just a question I, I’ve been pondering for a couple
1386
01:00:14.575 –> 01:00:19.455
of weeks with, um, I think I’ve, I I’ve, I’ve gone about
1387
01:00:20.465 –> 01:00:24.165
my, I have a nonprofit association
1388
01:00:24.165 –> 01:00:25.525
bucket of sort of fee.
1389
01:00:25.525 –> 01:00:26.965
Right. And then I have my corporate
1390
01:00:27.625 –> 01:00:30.245
and I, you know, I think I’ve not
1391
01:00:30.245 –> 01:00:31.405
thought about this the right way.
1392
01:00:31.545 –> 01:00:34.925
So, um, I’m charging like almost a third, I think,
1393
01:00:35.185 –> 01:00:36.325
you know, the range, right?
1394
01:00:36.505 –> 01:00:39.005
My, my nonprofit fee versus the corporate.
1395
01:00:39.785 –> 01:00:43.485
And I ran into an incident, um, with my Phoenix keynote
1396
01:00:43.535 –> 01:00:45.245
where at the end of my debrief call,
1397
01:00:45.345 –> 01:00:47.205
the thing the meeting planner said to me was,
1398
01:00:47.465 –> 01:00:49.005
we were shocked with how cheap you were.
1399
01:00:49.055 –> 01:00:50.325
Right. You know, they almost seemed
1400
01:00:50.325 –> 01:00:51.405
uncomfortable saying it to me.
1401
01:00:51.405 –> 01:00:52.445
And they were like, we thought you were,
1402
01:00:52.445 –> 01:00:54.445
because I, they, they paid seven, you know,
1403
01:00:54.445 –> 01:00:57.965
and they of course they bought, um, 550 books, which, which,
1404
01:00:57.985 –> 01:01:00.285
you know, was a nice chunk of change at full retail.
1405
01:01:00.465 –> 01:01:02.605
So it wasn’t an all a loss.
1406
01:01:02.985 –> 01:01:04.565
So your nonprofit fee is seven,
1407
01:01:05.305 –> 01:01:08.165
Uh, six, 6,000 to 7,500. It’s
1408
01:01:08.165 –> 01:01:09.165
Too low.
1409
01:01:09.245 –> 01:01:11.615
Okay. If You’re getting 20 mm-hmm.
1410
01:01:11.795 –> 01:01:16.075
And you’re nonprofit fee should be 12 or 10
1411
01:01:16.855 –> 01:01:17.855
And Okay. And
1412
01:01:17.855 –> 01:01:19.635
I, and they will get a sponsor.
1413
01:01:21.255 –> 01:01:22.425
Okay. I was gonna ask,
1414
01:01:22.425 –> 01:01:24.665
because I, what I didn’t wanna do is price myself out
1415
01:01:24.665 –> 01:01:26.385
of the, the general range of
1416
01:01:26.385 –> 01:01:29.665
what gen most nonprofits well can afford. You know,
1417
01:01:30.595 –> 01:01:34.175
Every nonprofit’s different, every nonprofit is different
1418
01:01:34.675 –> 01:01:35.675
As I’m learning.
1419
01:01:35.755 –> 01:01:37.575
So, you know, the woman’s home down the street
1420
01:01:37.575 –> 01:01:40.135
that wants me to come in, I’m gonna go in and do it for free
1421
01:01:40.725 –> 01:01:42.095
because they have no money.
1422
01:01:42.755 –> 01:01:45.855
But, um, I just got a call from the Houston Livestock
1423
01:01:45.855 –> 01:01:49.895
and Rodeo, and she made sure that she knew that I was,
1424
01:01:50.045 –> 01:01:51.495
that she was a volunteer
1425
01:01:51.875 –> 01:01:55.095
and she wanted me to speak to the, the keynote for
1426
01:01:55.705 –> 01:01:57.775
300 volunteer leaders.
1427
01:01:59.045 –> 01:02:02.665
And I thought, okay, I’m not going to screw this one up.
1428
01:02:02.925 –> 01:02:05.505
And so I just, in the email, I just said to her,
1429
01:02:06.105 –> 01:02:08.665
I would love to do this and thank you for, for, you know,
1430
01:02:08.695 –> 01:02:09.905
come connecting with me.
1431
01:02:09.975 –> 01:02:11.585
What is the date, where’s the location?
1432
01:02:12.205 –> 01:02:13.945
And is there a speaker budget?
1433
01:02:14.705 –> 01:02:15.705
I just put it that way
1434
01:02:15.895 –> 01:02:18.585
because I thought she’s gonna want me, me to do it for free.
1435
01:02:20.525 –> 01:02:24.105
The, I don’t know. Anyway, the budget was huge compared
1436
01:02:24.105 –> 01:02:25.225
to what I would’ve charged.
1437
01:02:26.045 –> 01:02:28.585
And so I don’t know if Lois would tell you to say it
1438
01:02:28.585 –> 01:02:30.945
that way, but that was what I put in the email on the late,
1439
01:02:31.285 –> 01:02:32.465
she wrote me back the budget.
1440
01:02:33.385 –> 01:02:36.105
Hmm. So I’m just so glad that I asked that question before.
1441
01:02:37.255 –> 01:02:39.705
Okay. Usually you Think you’re surprised the other way.
1442
01:02:39.735 –> 01:02:42.065
It’s not as high as that. But anyways,
1443
01:02:43.015 –> 01:02:45.515
It was, it was so different than what I was expecting.
1444
01:02:45.705 –> 01:02:47.315
Usually you were surprised the other way of
1445
01:02:47.315 –> 01:02:48.515
how low low it is.
1446
01:02:49.745 –> 01:02:51.395
Well, I was, I thought it was for zero.
1447
01:02:52.035 –> 01:02:56.355
I was still gonna do it. But I tell you guys, no, tell,
1448
01:02:56.355 –> 01:02:58.035
tell they Houston Livestock Rodeo.
1449
01:02:58.735 –> 01:03:00.235
But, um, but I got excited
1450
01:03:00.235 –> 01:03:01.995
because those will be all the lead a lot
1451
01:03:01.995 –> 01:03:03.435
of leaders from different, you know,
1452
01:03:03.785 –> 01:03:06.875
from different corporate entities that are in Houston local.
1453
01:03:07.755 –> 01:03:10.775
But anyway, Sylvia, if your fee is 20,
1454
01:03:11.395 –> 01:03:14.165
they’re not expecting you to come in and do it for seven.
1455
01:03:15.555 –> 01:03:17.605
Okay. Yeah.
1456
01:03:19.915 –> 01:03:22.995
I I think, like I said, I I was stuck on nonprofits usually
1457
01:03:23.005 –> 01:03:24.035
don’t have more than this.
1458
01:03:24.135 –> 01:03:25.795
And so if you are charging that,
1459
01:03:25.795 –> 01:03:27.995
you’re just losing, you know, altogether.
1460
01:03:28.175 –> 01:03:31.315
And, and you’re right. I mean, if I Yeah, you are right.
1461
01:03:31.535 –> 01:03:32.535
Um, because
1462
01:03:34.185 –> 01:03:35.525
Is it a large nonprofit?
1463
01:03:37.235 –> 01:03:38.935
It was a healthcare. So the thing is,
1464
01:03:38.935 –> 01:03:41.455
and they led with, we are in bold letters, right?
1465
01:03:41.475 –> 01:03:44.655
We are a healthcare, a nonprofit in the healthcare space.
1466
01:03:45.035 –> 01:03:47.535
So my assistant, you know, gives them my,
1467
01:03:47.595 –> 01:03:48.615
my nonprofit range.
1468
01:03:48.675 –> 01:03:49.775
So on the call with them,
1469
01:03:49.775 –> 01:03:51.575
when they said we were surprised at how cheap you were,
1470
01:03:51.575 –> 01:03:53.575
I said, I said, I figured that money wasn’t an issue.
1471
01:03:53.575 –> 01:03:55.135
Especially when I just told,
1472
01:03:55.245 –> 01:03:58.735
they told me just roll the $9,500 for the books into, right.
1473
01:03:58.815 –> 01:04:00.855
I mean, I could tell then that they weren’t
1474
01:04:00.885 –> 01:04:02.095
hanging on every dollar.
1475
01:04:02.635 –> 01:04:04.255
And, um, and I said, yeah, just
1476
01:04:04.255 –> 01:04:05.895
because you had a big budget didn’t mean I had
1477
01:04:05.895 –> 01:04:07.055
to come in and and take it all.
1478
01:04:07.055 –> 01:04:08.215
Right. And they were grateful
1479
01:04:08.215 –> 01:04:08.975
because they could buy
1480
01:04:09.095 –> 01:04:10.415
t-shirts for audience members. They were
1481
01:04:10.535 –> 01:04:11.535
Grateful. But they’re
1482
01:04:11.535 –> 01:04:14.295
gonna get, they’re gonna get, if they want you,
1483
01:04:14.455 –> 01:04:16.735
they’re going to get somebody to come in
1484
01:04:16.835 –> 01:04:18.535
and, and to subsidize it. Yeah.
1485
01:04:19.005 –> 01:04:20.695
Okay. So I’ll adjust my fee. My
1486
01:04:20.755 –> 01:04:21.755
Fee. It’s all according to
1487
01:04:21.755 –> 01:04:22.135
your fee.
1488
01:04:22.565 –> 01:04:26.135
Yeah. Like Cutting it by third, just that’s too much.
1489
01:04:26.565 –> 01:04:28.335
Yeah. I mean, this nonprofit, they were like, we,
1490
01:04:28.335 –> 01:04:29.975
we were expecting to pay in the twenties for you.
1491
01:04:30.155 –> 01:04:32.335
And, and I said, well, that’s my corporate.
1492
01:04:32.495 –> 01:04:34.655
I said, I, you know, corporate corporations pay that.
1493
01:04:34.795 –> 01:04:37.335
But, but you’re right. The discrepancy is too much.
1494
01:04:37.575 –> 01:04:38.815
’cause what happened is my corporate
1495
01:04:38.815 –> 01:04:40.055
fees, you know, tripled.
1496
01:04:40.055 –> 01:04:43.055
And then I didn’t, my nonprofits didn’t catch up. Right.
1497
01:04:43.135 –> 01:04:46.815
I just ignored thinking about that bucket. And so, yeah.
1498
01:04:47.045 –> 01:04:49.135
Okay. I’m glad we had this conversation
1499
01:04:49.215 –> 01:04:51.095
’cause I’ll make the adjustment then I won’t,
1500
01:04:51.095 –> 01:04:52.575
uh, lose out so much. So,
1501
01:04:52.615 –> 01:04:54.695
I mean, nonprofit doesn’t mean not non-budget,
1502
01:04:55.345 –> 01:04:56.655
Right? That’s true. Right.
1503
01:04:56.735 –> 01:04:58.095
I mean, anyways, a great conversation,
1504
01:04:58.275 –> 01:05:01.535
but I, a lot of people I think make that, uh, you know,
1505
01:05:01.535 –> 01:05:02.775
they, they go that direction.
1506
01:05:02.775 –> 01:05:06.375
They, they think nonprofit is, is zero or nothing. Mm-hmm.
1507
01:05:07.075 –> 01:05:10.535
But some are, some are, And some are for
1508
01:05:10.535 –> 01:05:13.255
Sure the American Heart Association, I,
1509
01:05:13.335 –> 01:05:16.135
I don’t know about you, but they, they never had any money.
1510
01:05:16.635 –> 01:05:18.605
But, but that’s how I got,
1511
01:05:19.865 –> 01:05:22.525
And one of the two people on the de debriefing call from
1512
01:05:22.745 –> 01:05:25.085
hr, um, she had worked with I think Netflix
1513
01:05:25.185 –> 01:05:27.805
and Amazon pre prior to that, what I said to them
1514
01:05:27.905 –> 01:05:31.205
and their VP of HR who said that I was chief, I said,
1515
01:05:31.205 –> 01:05:34.045
you know, well I’m, I’m glad that you didn’t stop there.
1516
01:05:34.045 –> 01:05:36.285
Right. Because I’ve, I said, you’d be surprised number
1517
01:05:36.285 –> 01:05:38.765
of companies that won’t deal with you
1518
01:05:38.765 –> 01:05:41.285
as a speaker if you come in too low from, based on
1519
01:05:41.285 –> 01:05:42.325
what they were willing to spend.
1520
01:05:42.335 –> 01:05:44.525
Right. And, and I know that from Google,
1521
01:05:44.865 –> 01:05:46.605
an experience I had with them a few years ago.
1522
01:05:46.665 –> 01:05:50.085
But so the lady on the, on the call, she said, when I worked
1523
01:05:50.085 –> 01:05:53.205
with, um, Amazon, and I think it was, uh, LinkedIn,
1524
01:05:53.895 –> 01:05:56.685
she’s like, if we budgeted 30 to $50,000,
1525
01:05:56.925 –> 01:05:57.845
’cause they had had Serena Williams
1526
01:05:57.915 –> 01:05:59.245
come, I think one year or something.
1527
01:05:59.545 –> 01:06:02.045
If we have 30 to 50,000 to pay the keynoter
1528
01:06:02.225 –> 01:06:06.805
and you come in under $30,000, we do not pay you any mind.
1529
01:06:07.075 –> 01:06:10.005
Doesn’t matter what you’re, do what your video says. Right.
1530
01:06:10.005 –> 01:06:11.245
Like, this is, this was the mentality.
1531
01:06:11.245 –> 01:06:12.725
And she’s like, yeah, they wouldn’t touch it
1532
01:06:12.785 –> 01:06:14.245
if you are underneath that budget.
1533
01:06:14.505 –> 01:06:15.605
And she’s like, and to be honest with you,
1534
01:06:15.805 –> 01:06:17.125
Serena got on stage and I, you know,
1535
01:06:17.125 –> 01:06:19.325
I I I would’ve rather had you, you know, in terms of,
1536
01:06:19.645 –> 01:06:21.565
’cause obviously we are, we are focusing on content
1537
01:06:21.785 –> 01:06:22.885
and all of that.
1538
01:06:22.885 –> 01:06:24.805
But they, they said she agreed
1539
01:06:24.805 –> 01:06:26.685
that some companies just won’t even mess
1540
01:06:26.685 –> 01:06:27.885
with you if you are under their budget.
1541
01:06:28.505 –> 01:06:32.085
Um, so it’s, it’s a, you know, this is the game we play. So
1542
01:06:32.685 –> 01:06:34.565
I had a, I had a builder client one time, and,
1543
01:06:34.585 –> 01:06:36.805
and he was telling me an experience very similar to this.
1544
01:06:36.865 –> 01:06:40.445
And he said, uh, he quoted somebody, his, his
1545
01:06:41.005 –> 01:06:44.125
building was like, you know, to build him a house, it be
1546
01:06:44.225 –> 01:06:45.765
around $300 a square foot.
1547
01:06:45.785 –> 01:06:47.685
And they, they ignored him from then on.
1548
01:06:47.755 –> 01:06:50.485
They were expecting to pay 800 to like $1,200 a foot.
1549
01:06:50.485 –> 01:06:52.845
You know, these people had a lot of money. So
1550
01:06:54.205 –> 01:06:55.495
That, well, I hope we all all have that.
1551
01:06:56.955 –> 01:06:59.565
Yeah, that would be a wonderful problem to have. It’s,
1552
01:07:00.065 –> 01:07:02.605
But that’s, but that’s, uh, that was conversation.
1553
01:07:03.155 –> 01:07:04.155
Yeah.
1554
01:07:04.825 –> 01:07:06.965
Do we have anything else? Anybody wanna
1555
01:07:06.965 –> 01:07:08.045
bring up another topic?
1556
01:07:08.825 –> 01:07:10.885
Can I bring up one quick, or maybe quick, uh,
1557
01:07:11.075 –> 01:07:13.045
does anybody have an assessment and use as
1558
01:07:13.185 –> 01:07:14.245
and use assessments?
1559
01:07:15.505 –> 01:07:16.995
Anybody here use assessments?
1560
01:07:17.885 –> 01:07:19.895
I do. When, when needed?
1561
01:07:20.055 –> 01:07:22.535
I mean, not as a keynoter, but background content and stuff.
1562
01:07:23.285 –> 01:07:25.495
Well, it could be like an assessment when you’re, um,
1563
01:07:26.985 –> 01:07:29.155
when you’re having an expl exploratory conversation.
1564
01:07:29.215 –> 01:07:30.755
But it could also be an assessment.
1565
01:07:31.535 –> 01:07:35.115
It could, it could be an assessment toward, uh, you know,
1566
01:07:35.115 –> 01:07:36.355
getting your keynote aligned,
1567
01:07:36.575 –> 01:07:39.075
or it could be an assessment toward some consulting work.
1568
01:07:40.495 –> 01:07:41.715
And I was just curious about that.
1569
01:07:42.555 –> 01:07:44.615
So when you say assessment, what are you referring to?
1570
01:07:44.615 –> 01:07:45.735
Because I’m thinking like disc
1571
01:07:45.795 –> 01:07:48.255
and that’s what I, employee engagement and stuff like that.
1572
01:07:48.315 –> 01:07:50.735
That’s, that’s not what I’m, no, it’s not that.
1573
01:07:51.005 –> 01:07:54.055
It’d be like your own, um, you know,
1574
01:07:54.055 –> 01:07:55.535
an assessment you’ve made on your own.
1575
01:07:55.535 –> 01:07:57.815
Some somehow it could be an assessment of engagement.
1576
01:07:57.995 –> 01:07:59.615
How engaged are your people. Could be.
1577
01:07:59.835 –> 01:08:01.895
It could be, uh, let’s take a look at your, um,
1578
01:08:02.635 –> 01:08:05.775
at your employee, uh, feedback forms.
1579
01:08:07.015 –> 01:08:10.555
You know, what are the top things that are, uh, you know,
1580
01:08:10.555 –> 01:08:13.435
it’s basically probing for how to fit the best,
1581
01:08:14.265 –> 01:08:16.355
Like a pre-event questionnaire type thing. Best
1582
01:08:16.355 –> 01:08:17.355
With them.
1583
01:08:17.595 –> 01:08:19.685
Yeah. Could be that. And from
1584
01:08:19.685 –> 01:08:21.365
that you might have a, you might have something.
1585
01:08:21.465 –> 01:08:22.685
It could, could be something you put on your
1586
01:08:22.685 –> 01:08:23.725
website or anything.
1587
01:08:24.145 –> 01:08:26.885
It, or it could be something you use to, uh,
1588
01:08:28.215 –> 01:08:29.875
create your consulting proposal,
1589
01:08:29.905 –> 01:08:31.195
your follow-up consulting proposal.
1590
01:08:32.035 –> 01:08:33.035
I
1591
01:08:33.685 –> 01:08:35.365
Mean, I do that, but I don’t have a strict
1592
01:08:35.475 –> 01:08:37.645
form that I fill out. I just ask the questions.
1593
01:08:38.355 –> 01:08:43.275
Yeah. Okay. Thank I’m, I’m in why
1594
01:08:43.745 –> 01:08:47.045
Feel I’m, what’s The purpose?
1595
01:08:48.255 –> 01:08:51.695
Well, the, the purpose is to, you know, you’re always trying
1596
01:08:51.695 –> 01:08:54.215
to, like you say, learn who more about who you are. Okay.
1597
01:08:54.235 –> 01:08:55.255
So Lauren.
1598
01:08:55.435 –> 01:08:57.695
So you wanna learn about the, the, the company
1599
01:08:57.695 –> 01:08:59.055
that you’re with or the, the people.
1600
01:08:59.055 –> 01:09:00.055
And you wanna learn about the company People.
1601
01:09:00.055 –> 01:09:00.955
Okay.
1602
01:09:00.955 –> 01:09:02.415
I like that. Yeah.
1603
01:09:03.175 –> 01:09:05.135
Learning more about the problems that are going on.
1604
01:09:06.205 –> 01:09:08.665
And it, and it also is a, is a, a differentiator.
1605
01:09:08.805 –> 01:09:10.145
It could be a differentiator or something
1606
01:09:10.145 –> 01:09:11.305
that helps you stand out a little bit.
1607
01:09:13.615 –> 01:09:17.705
It’s interesting. And one time I, one time I did, mm-hmm.
1608
01:09:18.425 –> 01:09:20.645
One time I had a, uh, you know, I, I reached out
1609
01:09:20.645 –> 01:09:22.605
to a company and they said they’ll go back to me.
1610
01:09:22.625 –> 01:09:23.845
And all of a sudden I had a phone call.
1611
01:09:23.845 –> 01:09:25.725
About a month later, there were 10 people on a
1612
01:09:25.725 –> 01:09:26.925
conference call talking to me.
1613
01:09:28.295 –> 01:09:30.475
And so I said, and you know, they had problems,
1614
01:09:31.135 –> 01:09:32.315
but, you know, it was all over the place.
1615
01:09:32.315 –> 01:09:33.675
So I, I, you know, I took the lead
1616
01:09:33.675 –> 01:09:35.115
and said, let’s go at like this.
1617
01:09:36.565 –> 01:09:39.625
Um, tell me five words that describe your company right now.
1618
01:09:42.705 –> 01:09:44.845
And, you know, the room kind of stumbled around
1619
01:09:44.845 –> 01:09:46.085
or whatever, but they came up with it.
1620
01:09:46.905 –> 01:09:48.285
And then I said, tell me five words.
1621
01:09:48.285 –> 01:09:51.305
You want your company to be like that,
1622
01:09:51.305 –> 01:09:52.465
you know, that would improve your company.
1623
01:09:52.465 –> 01:09:54.635
That would be that after state
1624
01:09:55.695 –> 01:09:57.275
or you know, the, you know,
1625
01:09:57.285 –> 01:09:58.715
where you want your company to be.
1626
01:09:58.715 –> 01:10:01.755
And then we did that. And, uh, you know,
1627
01:10:01.755 –> 01:10:02.915
that really helped me.
1628
01:10:03.145 –> 01:10:04.835
Like, it really helped me understand
1629
01:10:05.095 –> 01:10:06.795
how they, how they looked at things.
1630
01:10:06.815 –> 01:10:07.915
And it helped me discover.
1631
01:10:08.785 –> 01:10:10.045
And that was sort of, that was sort
1632
01:10:10.045 –> 01:10:11.125
of an assessment on the spot.
1633
01:10:11.585 –> 01:10:12.645
So that’s the kind of thing
1634
01:10:19.785 –> 01:10:21.645
We don’t know. We’re all looking at you.
1635
01:10:22.025 –> 01:10:25.125
Uh, yeah. I mean, I, I mean, from a speaker standpoint, I,
1636
01:10:25.245 –> 01:10:26.965
I, I just haven’t done enough work there
1637
01:10:26.985 –> 01:10:28.325
in my sales and stuff.
1638
01:10:28.325 –> 01:10:31.045
But from a consulting sale standpoint, Carl, like I,
1639
01:10:31.185 –> 01:10:32.765
my my projects are all custom.
1640
01:10:33.395 –> 01:10:36.565
Yeah. So there’s nothing really to pre-fill out.
1641
01:10:36.995 –> 01:10:39.765
It’s like conversation as we go to understand
1642
01:10:40.635 –> 01:10:42.365
what their problem point is.
1643
01:10:42.685 –> 01:10:43.805
’cause with sustainability, it
1644
01:10:43.805 –> 01:10:44.845
could be a lot of different things.
1645
01:10:45.595 –> 01:10:49.045
Okay. And then if I have used like, uh,
1646
01:10:49.045 –> 01:10:52.565
like surveys essentially, once I’ve gotten the contract
1647
01:10:52.705 –> 01:10:55.605
to get a pulse of where the company is at, so, you know,
1648
01:10:55.605 –> 01:10:57.965
asking their employees and their senior leadership
1649
01:10:57.985 –> 01:11:01.085
and crafting surveys appropriately to then the work
1650
01:11:01.955 –> 01:11:04.925
that I’ve been contracted to do to get that kind of input
1651
01:11:04.925 –> 01:11:05.965
before I start the work
1652
01:11:06.905 –> 01:11:08.765
and provide that back to the leadership team
1653
01:11:08.765 –> 01:11:10.165
that’s driving the sustainability.
1654
01:11:10.635 –> 01:11:11.725
Like, that’s pretty helpful.
1655
01:11:12.875 –> 01:11:17.585
But I, I’m having a hard time understanding where,
1656
01:11:17.615 –> 01:11:19.665
like, putting a form on my website, why
1657
01:11:19.665 –> 01:11:21.105
that helps me get the business.
1658
01:11:23.045 –> 01:11:24.465
So if that’s what you’re asking,
1659
01:11:24.525 –> 01:11:26.545
or the question, like I’m having a hard time seeing like
1660
01:11:26.565 –> 01:11:28.065
how, how and why that would benefit
1661
01:11:28.125 –> 01:11:29.545
me to have that on my website. But
1662
01:11:29.735 –> 01:11:34.065
Well, again, like, uh, we’re always trying to uncover
1663
01:11:34.985 –> 01:11:39.395
and reveal and have the other person see something,
1664
01:11:39.495 –> 01:11:41.195
you know, kinda like Karen was saying a minute ago.
1665
01:11:41.375 –> 01:11:45.155
And, and you know, the exercise she did with,
1666
01:11:45.175 –> 01:11:46.625
uh, uh,
1667
01:11:46.935 –> 01:11:49.495
Core beliefs, Garrison went.
1668
01:11:51.005 –> 01:11:54.315
And, uh, so, you know, that’s the point.
1669
01:11:54.515 –> 01:11:55.955
I, I think it’s actually very powerful.
1670
01:11:56.035 –> 01:12:00.795
I just don’t think I’m articulating enough, uh, to, to sort
1671
01:12:00.795 –> 01:12:02.585
of, uh, bring strength
1672
01:12:02.645 –> 01:12:04.265
to the conversation because I’m stumbling.
1673
01:12:04.265 –> 01:12:08.145
You know, I’m, I’m trying to, I’m trying to, uh, I’m trying
1674
01:12:08.145 –> 01:12:09.385
to, you know, get the language
1675
01:12:10.655 –> 01:12:13.065
and the idea, you know, more mature.
1676
01:12:14.215 –> 01:12:17.065
Yeah. It sounds like, it sounds like two things.
1677
01:12:17.085 –> 01:12:20.145
Number one, you wanna learn about the challenges
1678
01:12:20.145 –> 01:12:22.425
and problems that a com company is going through.
1679
01:12:23.125 –> 01:12:25.625
And Yeah. And that’s a great way for you to learn.
1680
01:12:26.085 –> 01:12:27.825
And the second one is that if you came up
1681
01:12:27.825 –> 01:12:31.105
with an assessment, they might actually want to use that,
1682
01:12:32.165 –> 01:12:35.465
um, and hire you or purchase it from you.
1683
01:12:37.105 –> 01:12:39.965
The, for me, the keynoter, I’m gonna be honest,
1684
01:12:40.235 –> 01:12:41.645
it’s like you’re getting in the weeds.
1685
01:12:42.105 –> 01:12:44.555
Yeah. Um, and I feel like I,
1686
01:12:44.755 –> 01:12:46.755
’cause I’m just a keynoter, I have nothing else.
1687
01:12:47.095 –> 01:12:48.955
And this is like called the Keynote Academy,
1688
01:12:49.335 –> 01:12:52.995
and I can help with the consulting piece or I can help with,
1689
01:12:53.055 –> 01:12:55.795
but basically I want you to get up on stage
1690
01:12:55.795 –> 01:12:56.875
and I want you to kill it.
1691
01:12:57.475 –> 01:13:02.135
Yeah. And that what you’re talking about is deeper. It’s
1692
01:13:02.135 –> 01:13:03.135
Going deep. Okay. So
1693
01:13:03.135 –> 01:13:04.495
Yes, you’re exactly right.
1694
01:13:04.575 –> 01:13:05.735
I mean, it’s about a business model
1695
01:13:05.735 –> 01:13:07.655
that goes beyond the keynote. Right.
1696
01:13:07.875 –> 01:13:09.855
And it’s deeper. And it is, you know,
1697
01:13:09.855 –> 01:13:10.975
that’s, that’s the decision.
1698
01:13:11.695 –> 01:13:13.695
I chose not to ever go deep.
1699
01:13:15.535 –> 01:13:18.055
I wanted to just give him a kiss and g leave.
1700
01:13:18.375 –> 01:13:20.175
I did not wanna have a relationship.
1701
01:13:21.265 –> 01:13:24.205
And, and it, and I know a lot of you come on
1702
01:13:24.205 –> 01:13:25.365
and you’ll say a kiss
1703
01:13:25.365 –> 01:13:26.365
And leave, huh? Right.
1704
01:13:26.365 –> 01:13:28.485
Of course they kiss. Hopefully
1705
01:13:28.705 –> 01:13:29.725
The living keying.
1706
01:13:29.965 –> 01:13:31.285
I made a living keying.
1707
01:13:31.905 –> 01:13:34.485
Oh heck. Yeah. But people will say, well,
1708
01:13:34.485 –> 01:13:36.245
I know you can’t make a living keying.
1709
01:13:36.245 –> 01:13:37.965
You have to do other things. And I thought, well,
1710
01:13:38.305 –> 01:13:41.645
in the beginning you do, uh, to keep it going. Well,
1711
01:13:41.645 –> 01:13:43.725
You also, Karen, like you’ve never written a book. Right?
1712
01:13:44.525 –> 01:13:46.895
I’ve written two, but I’m, I’m my third one right now.
1713
01:13:47.565 –> 01:13:49.015
Okay. I didn’t know. So,
1714
01:13:49.275 –> 01:13:50.295
But I’ve never written a book.
1715
01:13:50.395 –> 01:13:52.855
The very first book I wrote was about,
1716
01:13:53.235 –> 01:13:54.255
it should be over here
1717
01:13:54.255 –> 01:13:55.655
because all my friends are reading it.
1718
01:13:55.795 –> 01:13:57.215
It was called The Seven Women Project,
1719
01:13:57.215 –> 01:13:58.655
because I started in fashion.
1720
01:13:59.395 –> 01:14:00.415
And that’s why I tell people
1721
01:14:00.465 –> 01:14:02.175
where you begin is not where you end.
1722
01:14:02.795 –> 01:14:04.295
But I did runway shows
1723
01:14:04.675 –> 01:14:06.295
and I wrote a book on the seven women
1724
01:14:06.455 –> 01:14:07.495
that live inside of you.
1725
01:14:07.595 –> 01:14:09.255
It got me nowhere. It wasted.
1726
01:14:09.815 –> 01:14:11.805
Vicki, I don’t know if you guys know Vicki hitches,
1727
01:14:11.805 –> 01:14:15.805
but Vicki said, darling, you wasted two years on that book.
1728
01:14:15.985 –> 01:14:19.125
Two years of Your Life. I wasted two years of my,
1729
01:14:19.175 –> 01:14:22.365
three years of my life, but I learned how to be on stage.
1730
01:14:23.505 –> 01:14:25.725
You know what I mean? You look back on it. Yeah.
1731
01:14:25.925 –> 01:14:27.525
I was, I don’t speak on No,
1732
01:14:27.525 –> 01:14:28.525
You grew. You grew. I
1733
01:14:28.525 –> 01:14:29.765
mean, because every time, and
1734
01:14:29.765 –> 01:14:31.365
I don’t really like women’s conferences,
1735
01:14:31.985 –> 01:14:33.285
and I wrote a book for women.
1736
01:14:33.805 –> 01:14:35.725
I like corporations, you know,
1737
01:14:36.025 –> 01:14:40.145
and I never worked in a corporation, but I’m a keynote.
1738
01:14:40.605 –> 01:14:41.945
And so, you know, you’re, I’m,
1739
01:14:42.005 –> 01:14:43.505
but we’ve got consultants here
1740
01:14:43.505 –> 01:14:46.125
and we’ve got all kinds of things. Well,
1741
01:14:46.125 –> 01:14:47.645
I, Karen, this is a random question.
1742
01:14:47.705 –> 01:14:49.805
Do you have a, is there someplace we can go
1743
01:14:49.905 –> 01:14:50.965
and see your full keynote?
1744
01:14:52.025 –> 01:14:53.925
My full keynote? Yeah. On video?
1745
01:14:55.025 –> 01:14:57.645
No, not now. There is one,
1746
01:14:57.665 –> 01:14:58.885
but I don’t like the way I look.
1747
01:15:00.785 –> 01:15:05.525
Um, I hope I’ll be get, I’ll have the full keynote.
1748
01:15:05.635 –> 01:15:06.965
I’ve got so many coming up
1749
01:15:06.965 –> 01:15:08.165
right now that, that it’ll be there.
1750
01:15:08.165 –> 01:15:10.445
I’ll have it for you as soon as I get it. I’ll let you know.
1751
01:15:10.945 –> 01:15:12.645
That’d be great. Because we could learn from that
1752
01:15:12.645 –> 01:15:14.725
and see your style, you know, more in action.
1753
01:15:14.865 –> 01:15:16.845
Um, and in the wild as they say.
1754
01:15:17.835 –> 01:15:21.735
Yeah, I like that phrase. That’d be great. In
1755
01:15:21.735 –> 01:15:22.735
The group. I love that idea. We
1756
01:15:22.735 –> 01:15:23.895
were just talking the other day,
1757
01:15:24.695 –> 01:15:28.135
somebody from our board was asking what my input is,
1758
01:15:28.235 –> 01:15:30.655
and I said, it’s great that all these speakers come in
1759
01:15:30.655 –> 01:15:31.935
and talk about how to be a speaker,
1760
01:15:32.635 –> 01:15:34.095
but not very often do you get
1761
01:15:34.095 –> 01:15:35.655
to actually see somebody do their keynote.
1762
01:15:36.345 –> 01:15:39.215
Right. I, I think that’s the greatest way to learn,
1763
01:15:39.235 –> 01:15:40.415
is to watch somebody do it.
1764
01:15:40.435 –> 01:15:44.975
But we don’t get to see that very often. So I’m anxious.
1765
01:15:46.055 –> 01:15:47.335
Well, nobody wants to put their whole keynote out there
1766
01:15:47.605 –> 01:15:50.415
because nobody wants you to see the whole keynote.
1767
01:15:50.525 –> 01:15:52.655
They don’t. Then why would you hire us? Right.
1768
01:15:53.165 –> 01:15:54.375
Well, right, but put it in the group.
1769
01:15:54.375 –> 01:15:56.295
Larry used to we’re not it password protected.
1770
01:15:56.565 –> 01:15:57.575
Yeah. Put it in the group.
1771
01:15:58.145 –> 01:16:00.455
Larry Wingett used to do it. Password protected.
1772
01:16:00.825 –> 01:16:01.935
Right. And,
1773
01:16:02.595 –> 01:16:03.695
And he did it though,
1774
01:16:03.695 –> 01:16:05.855
because he was a little more volatile on stage
1775
01:16:05.875 –> 01:16:07.175
and people would have to, I mean,
1776
01:16:07.185 –> 01:16:08.215
Would you wanna, you have
1777
01:16:08.215 –> 01:16:09.255
To say that they approved it
1778
01:16:09.255 –> 01:16:10.815
before he could be on stage, but
1779
01:16:10.815 –> 01:16:11.815
I think it’d a great thing.
1780
01:16:11.955 –> 01:16:13.495
If you wanna see an old one,
1781
01:16:13.695 –> 01:16:15.295
I can give you the one from Prudential,
1782
01:16:15.295 –> 01:16:18.655
but I mean, it was old because I haven’t really been keying.
1783
01:16:18.775 –> 01:16:22.455
I quit after COVID and I’m starting up again.
1784
01:16:22.915 –> 01:16:25.535
And it’s fun. It’s fun.
1785
01:16:25.595 –> 01:16:27.895
So I have a bunch coming up in this fall that I’ll,
1786
01:16:27.965 –> 01:16:29.295
I’ll probably be videoed,
1787
01:16:29.295 –> 01:16:30.375
but, um, I think it have a great,
1788
01:16:30.375 –> 01:16:32.615
first if I can put an old one up that you can see. Sure.
1789
01:16:33.425 –> 01:16:34.475
Yeah. Well, the new ones too,
1790
01:16:34.475 –> 01:16:35.875
because that’s, you know, that’s fresh
1791
01:16:35.875 –> 01:16:36.875
and it’s more experienced.
1792
01:16:38.745 –> 01:16:43.005
Deanna, Hey, on that note, on the last three, three out
1793
01:16:43.005 –> 01:16:46.365
of five I did, I was asked for my slides.
1794
01:16:46.825 –> 01:16:47.925
Do you typically do that?
1795
01:16:48.085 –> 01:16:50.965
I mean, I know that’s almost like giving them a, a copy
1796
01:16:50.965 –> 01:16:53.805
of your keynote, but they wanted my slides.
1797
01:16:53.865 –> 01:16:56.485
Of course. It was about, you know, DEI and,
1798
01:16:57.025 –> 01:16:58.645
and inclusion and things like that.
1799
01:16:59.145 –> 01:17:01.885
Do, I mean, should I refuse that or just go
1800
01:17:02.145 –> 01:17:03.145
Get it? I give, we’re all different.
1801
01:17:03.145 –> 01:17:03.685
Yeah.
1802
01:17:03.685 –> 01:17:06.885
So I learned something, um, this was pre Canva,
1803
01:17:06.905 –> 01:17:08.205
and this is, so I have a Mac
1804
01:17:09.135 –> 01:17:11.355
and I write, I make all my slides in Mac,
1805
01:17:11.355 –> 01:17:14.395
and I put my name at the bottom at Kara McCullough.
1806
01:17:14.895 –> 01:17:18.475
And, and then I convert every, all my slides to, uh,
1807
01:17:18.815 –> 01:17:21.875
to JPEGs or PDF, whatever you wanna do,
1808
01:17:21.875 –> 01:17:25.515
where they can’t take out my name. Mm-hmm.
1809
01:17:25.515 –> 01:17:27.995
Okay. And then, And then I let them have my slides.
1810
01:17:28.455 –> 01:17:32.635
Slides. Okay. Yeah. Just said pdf, so thank you.
1811
01:17:32.755 –> 01:17:35.355
I don’t, yeah, PDF d but I don’t do it very often.
1812
01:17:35.385 –> 01:17:38.795
Like, I don’t put my, my slides, um, the, the, uh,
1813
01:17:38.895 –> 01:17:41.075
the whole program, I don’t put it in to talk about
1814
01:17:41.075 –> 01:17:42.515
or anything, but if people ask
1815
01:17:42.515 –> 01:17:43.955
for my slides, I’ll give it to them.
1816
01:17:44.505 –> 01:17:45.635
Okay. But Here’s
1817
01:17:46.315 –> 01:17:47.315
Problem. I,
1818
01:17:47.315 –> 01:17:50.155
I often will do like a, um, I’ll say no.
1819
01:17:50.895 –> 01:17:53.595
Um, and, but I’ll give them something else
1820
01:17:53.735 –> 01:17:55.195
to post in the app instead.
1821
01:17:55.335 –> 01:17:57.115
That’s like essentially a summary
1822
01:17:57.215 –> 01:17:58.795
of information that’s on the slides.
1823
01:17:58.935 –> 01:18:01.675
And that’s, ’cause some of the stuff I have on my slides I
1824
01:18:01.875 –> 01:18:03.315
actually use in my consulting work.
1825
01:18:03.855 –> 01:18:07.195
So I don’t, I don’t like to give my slide deck away.
1826
01:18:07.455 –> 01:18:10.355
So I have found that when I say, no, I,
1827
01:18:10.435 –> 01:18:11.675
I can’t give you the whole slide deck,
1828
01:18:11.675 –> 01:18:14.955
but I can give you this, you know, several page, you know,
1829
01:18:14.955 –> 01:18:17.155
post event like workbook thing.
1830
01:18:18.265 –> 01:18:19.875
They’re like, oh, that’s great. That’s great.
1831
01:18:19.875 –> 01:18:22.035
They just like to have something to upload into the app.
1832
01:18:22.545 –> 01:18:25.995
Yeah. The one I just did, I gave them the slides
1833
01:18:26.125 –> 01:18:29.315
after the fact, and I took out any non-relevant content.
1834
01:18:29.975 –> 01:18:31.595
And most of the slides are just photos,
1835
01:18:31.895 –> 01:18:34.475
so there’s no content or words with them anyway.
1836
01:18:34.975 –> 01:18:36.195
But if they were at the event,
1837
01:18:36.265 –> 01:18:37.795
they might remember it by the pictures.
1838
01:18:38.305 –> 01:18:42.115
Yeah. But yeah, you know, it was, it was pretty limited.
1839
01:18:42.875 –> 01:18:44.715
I spent 50 hours on these slides
1840
01:18:44.895 –> 01:18:47.635
to just give away. Yeah, no,
1841
01:18:47.635 –> 01:18:48.955
Give it to That’s your intellectual.
1842
01:18:49.055 –> 01:18:52.195
I’m, I’m real protective of the intellectual property.
1843
01:18:52.655 –> 01:18:53.915
So here, here’s the thing.
1844
01:18:54.015 –> 01:18:55.675
If they’re asking you, they must love them.
1845
01:18:56.675 –> 01:18:58.645
Yeah. They must, they must love your slides.
1846
01:18:58.645 –> 01:19:00.645
So I would definitely do a, Courtney says,
1847
01:19:00.645 –> 01:19:01.765
and I would say, you know what?
1848
01:19:01.805 –> 01:19:03.805
I can’t give you my slides, but I can
1849
01:19:03.805 –> 01:19:05.045
give you the highlights.
1850
01:19:06.555 –> 01:19:07.565
Okay. I’ll, and
1851
01:19:07.565 –> 01:19:09.045
I’ve made it in a PDF for you,
1852
01:19:09.105 –> 01:19:11.365
and you could put a few of the slides in or whatever,
1853
01:19:11.365 –> 01:19:15.085
however you wanna do it, because, um, that act
1854
01:19:15.085 –> 01:19:17.125
of kindness might get you a booking.
1855
01:19:17.905 –> 01:19:19.885
And we have to remember that they can take photos
1856
01:19:19.945 –> 01:19:21.645
of ’em anytime and they can take a photo
1857
01:19:21.665 –> 01:19:23.045
of every slide anyway.
1858
01:19:24.305 –> 01:19:26.165
Yep. So to Karen’s point,
1859
01:19:26.165 –> 01:19:29.165
just make sure your copyright information is on
1860
01:19:29.235 –> 01:19:31.085
each one of them someplace. Okay.
1861
01:19:31.145 –> 01:19:33.975
Yep. But this is excites me
1862
01:19:33.975 –> 01:19:35.015
that they wanted your slides.
1863
01:19:35.725 –> 01:19:38.335
Yeah. I mean, but then again, oh, they can
1864
01:19:38.335 –> 01:19:39.495
Have them, you know,
1865
01:19:39.495 –> 01:19:42.175
at the next event he’ll show ’em again.
1866
01:19:42.555 –> 01:19:44.095
That’s right. I’ll show ’em again.
1867
01:19:44.315 –> 01:19:45.495
So, gave me some more money.
1868
01:19:45.845 –> 01:19:48.055
What kind of organizations had you speak?
1869
01:19:49.985 –> 01:19:52.355
Well, uh, one of ’em was Activate Good.
1870
01:19:52.505 –> 01:19:55.155
Another one was one that Equitable did,
1871
01:19:55.245 –> 01:19:56.955
where I was a keynote speaker.
1872
01:19:57.175 –> 01:19:59.995
We did it at a local, uh, bar here.
1873
01:20:00.175 –> 01:20:02.795
But, um, we had about 60 people,
1874
01:20:03.615 –> 01:20:05.635
so it’s just different people from all over.
1875
01:20:05.815 –> 01:20:08.325
Um, I actually did a pronoun one
1876
01:20:08.345 –> 01:20:10.085
for the Washington Spy Museum,
1877
01:20:10.665 –> 01:20:12.245
and I kept thinking that was gonna be
1878
01:20:12.445 –> 01:20:13.525
canceled because I was like, really?
1879
01:20:13.625 –> 01:20:14.685
Are y’all gonna be able to?
1880
01:20:15.035 –> 01:20:17.085
Yeah. Right. And, and they did.
1881
01:20:17.505 –> 01:20:19.885
And, uh, it, it went very well.
1882
01:20:20.225 –> 01:20:23.605
Um, but those pronoun slides that I’ve created,
1883
01:20:23.945 –> 01:20:27.325
or they’re not about the history of the lgbtq plus movement,
1884
01:20:27.325 –> 01:20:29.005
they are all about pronouns.
1885
01:20:29.225 –> 01:20:31.805
And, and that took me a long time,
1886
01:20:32.025 –> 01:20:34.485
and I, I just bristled a little bit to,
1887
01:20:34.945 –> 01:20:36.965
to return those to them. Yeah,
1888
01:20:37.385 –> 01:20:38.385
You’re good then. Then
1889
01:20:38.385 –> 01:20:41.125
good. If you have, don’t give your slides away. Yeah.
1890
01:20:42.015 –> 01:20:44.585
Yeah. I like the idea of the summary sheet, uh,
1891
01:20:44.635 –> 01:20:45.705
being able to do that.
1892
01:20:46.025 –> 01:20:48.145
I could get chat GPT to do something like that.
1893
01:20:48.865 –> 01:20:51.025
I mean, I’ve done it as simple as one page,
1894
01:20:51.175 –> 01:20:52.465
depending on, depend on the group.
1895
01:20:52.535 –> 01:20:54.985
Yeah. I, I, I have, yeah, I think we have one
1896
01:20:54.985 –> 01:20:57.225
that’s like two pages, one that’s one page.
1897
01:20:57.365 –> 01:20:59.065
So depending on what the content is. Yeah.
1898
01:20:59.955 –> 01:21:01.625
Thank you Karen. Yeah,
1899
01:21:02.255 –> 01:21:03.255
Yeah. Karen,
1900
01:21:03.255 –> 01:21:06.395
if, if, if we’re done, just tell me.
1901
01:21:06.395 –> 01:21:07.995
But you said something to me
1902
01:21:08.175 –> 01:21:09.835
and maybe nobody, maybe I know something
1903
01:21:09.835 –> 01:21:10.875
about you, other people don’t.
1904
01:21:11.415 –> 01:21:14.075
But you said something to me, um, about
1905
01:21:14.965 –> 01:21:17.635
practicing while you walk, you like to walk.
1906
01:21:18.255 –> 01:21:20.475
So tell us, can you tell me little about that?
1907
01:21:20.595 –> 01:21:23.315
I do that too. I do all my stories.
1908
01:21:24.075 –> 01:21:25.755
I walk to, I, I do my stories
1909
01:21:25.905 –> 01:21:30.575
because I want, I, if I’m going to, I just do it to stories.
1910
01:21:31.115 –> 01:21:33.535
So if I’m writing a new story right now, um,
1911
01:21:34.005 –> 01:21:35.455
I’ll start, I’ll start walking.
1912
01:21:35.515 –> 01:21:36.935
And I can’t really walk my dog.
1913
01:21:37.135 –> 01:21:38.495
I can only walk by myself
1914
01:21:39.085 –> 01:21:43.055
because I can’t have any interruptions as I’m doing it. So
1915
01:21:43.055 –> 01:21:44.055
I’ll What are you doing? Like
1916
01:21:44.055 –> 01:21:45.895
you’re recording it in your brain,
1917
01:21:46.255 –> 01:21:48.415
reworking it in your brain as you, do you talk out loud?
1918
01:21:49.015 –> 01:21:50.975
I talk to myself while I’m walking. Yeah. Like this.
1919
01:21:51.615 –> 01:21:53.415
I talk out loud. I’ve had some
1920
01:21:53.415 –> 01:21:54.455
People love, but I mean, once I
1921
01:21:54.455 –> 01:21:55.775
talk, I talk, I talk out loud.
1922
01:21:56.075 –> 01:21:57.095
But I can only, I mean, there’s,
1923
01:21:57.175 –> 01:21:59.095
I can’t do it walking through the neighborhood.
1924
01:21:59.495 –> 01:22:02.615
I have to do it on a path or on a track,
1925
01:22:02.835 –> 01:22:07.475
or on a, so that I’m not, I’m, I, I’m in the zone
1926
01:22:08.695 –> 01:22:12.555
and I do it a lot because I want my stories.
1927
01:22:13.395 –> 01:22:14.915
I want ’em to sound like I’m just,
1928
01:22:15.145 –> 01:22:18.255
just giving ’em for the first time. And,
1929
01:22:18.395 –> 01:22:20.615
And it’s a great way to do two things at one time.
1930
01:22:20.755 –> 01:22:22.535
You know, I have two replace knees.
1931
01:22:23.175 –> 01:22:25.135
I will not be running anywhere. Right.
1932
01:22:25.235 –> 01:22:26.495
So I walk every day
1933
01:22:26.595 –> 01:22:29.575
and it’s a great opportunity for me to get the exercise
1934
01:22:30.075 –> 01:22:31.375
and run through my talk.
1935
01:22:32.235 –> 01:22:33.455
But it’s part of your creative process.
1936
01:22:33.595 –> 01:22:35.175
And I was just curious, you know, to know more.
1937
01:22:36.115 –> 01:22:38.415
Did you have your knees done, uh, separately?
1938
01:22:38.655 –> 01:22:39.975
I have to have my next done.
1939
01:22:39.975 –> 01:22:41.655
Yes. Yeah, I had ’em done separately.
1940
01:22:41.955 –> 01:22:43.215
Was the second one harder?
1941
01:22:43.875 –> 01:22:44.855
No, the second one was
1942
01:22:44.855 –> 01:22:46.215
easier ’cause I knew what to expect.
1943
01:22:46.275 –> 01:22:50.255
Oh, okay. And, and I made sure I put in the PT work, um,
1944
01:22:50.395 –> 01:22:51.975
before, none of them are gonna be easy.
1945
01:22:52.205 –> 01:22:53.895
I’ll just tell you. Oh,
1946
01:22:53.935 –> 01:22:54.935
I know. I’ve had, I’ve
1947
01:22:54.935 –> 01:22:56.975
had, I’ve gotta have the left one done. But
1948
01:22:57.165 –> 01:22:59.695
Yeah, it’s, uh, it’s just do that PT work.
1949
01:22:59.795 –> 01:23:01.855
But I got out and walked as soon as I could
1950
01:23:01.875 –> 01:23:02.935
and I recovered better.
1951
01:23:04.085 –> 01:23:05.085
Okay.
1952
01:23:05.865 –> 01:23:08.925
All right. Everybody have a happy Friday. Thank you.
1953
01:23:09.475 –> 01:23:12.565
I’ll have the June. I’m trying to get, um, Kim Becking.
1954
01:23:13.525 –> 01:23:14.925
I think she’s gonna be our, uh,
1955
01:23:15.025 –> 01:23:16.685
my guest this next month in June.
1956
01:23:16.895 –> 01:23:18.085
She’s gonna talk ’cause I,
1957
01:23:18.205 –> 01:23:22.165
’cause I like, she talks about marketing but not grinding.
1958
01:23:23.055 –> 01:23:25.885
She’s gonna talk about how she naturally gets booked.
1959
01:23:26.595 –> 01:23:28.845
Yeah. I like Kim. I think she’ll be really
1960
01:23:28.845 –> 01:23:29.845
Good. Yeah,
1961
01:23:29.845 –> 01:23:31.845
she’s good talking. Great session. Thank you Karen.
1962
01:23:31.845 –> 01:23:34.605
Everybody. Thanks Karen. Karen. Thank you guys.
