- How do you set yourself apart from other speakers to get booked consistently?
- What is the #1 thing a speaker needs to make an impact on their career?
- What are the components of a speaker website?
- What differentiates you from other speakers?
- Three core components make up an effective site:
- Your message/content
- Your brand/voice, your style
- The website structure – make it easy to navigate your space and hire you
- How to present an effective message.
- Structure of home page: What should be put above the fold of the website? As they scroll down the site, how to engage with you by scrolling to a commitment.
- The Message Pyramid (Your offerings): Keynotes, Workshops, Coaching, and Consulting all solve the problem you present.
- Curiosity turns to engagement.
- The Problem-Solution-Framework.
- How to go deeper with the problem.
- Common messaging mistakes.
- The value of photos- Studio shots and stage shots
- What a bureau looks for
- Lean into your voice. Show who you are.