Download Karen’s Steps to Using AI to Write Your Keynote Descriptions
The meeting focused on using AI tools like ChatGPT, Perplexity, and Claude for content creation, particularly for improving keynote titles, blurbs, and website descriptions. Key points include:
- AI as a Resource:
- Use Perplexity to identify trending topics and gather information with cited resources.
- Employ ChatGPT and Claude to generate content and refine ideas, treating them as “interns” for foundational work.
- Content Refinement Process:
- Define a structure for creating keynotes: Problem, Promise, Payoff, and Person.
- Continuously iterate on AI-generated outputs to align with personal style and audience needs.
- Marketing and Keynote Development:
- Titles should clearly address audience questions and include an engaging second part.
- Blurbs must outline the problem, the solution (promise), the expected results (payoff), and emphasize the speaker’s unique traits (person).
- Key Insights for Keynotes:
- Stay updated with trends and challenges relevant to target audiences, such as managing Gen Z and millennials in the workplace.
- Emphasize themes like authentic leadership, trust building, and adapting leadership styles.
- Strategic Use of AI Outputs:
- Customize and humanize AI-generated content to fit individual voice and messaging.
- Save and organize iterations for future use in marketing and keynote development.
- Engagement and Authenticity:
- Focus on relatable, energetic, and authentic content delivery.
- Recognize the evolving expectations of diverse audiences, particularly younger generations.
The session highlighted the importance of blending personal expertise with AI tools to create compelling and relevant content.