Writing Your Keynote Description
Hi Killers. Here is a recap of the process we discussed to write your keynote description. I went on and used the steps to create this new keynote description used my keynote
The Secret to Getting Booked: Writing Keynote Descriptions That Spark Interest
A great description is the magic key for your presentations: it’s what opens the door for a speaker with an organizer or client in the first place, and it’s often what’s used as the decision-maker on who to book. The goal is always to make it into the “Maybe Pile.” And you may not make it into the maybe pile without a great description. Creating a great description builds a relationship with your audience long before stepping on stage. As a bonus, the elements are the same elements that make the keynote itself more compelling. The result? A compelling description that also serves as an initial outline of the talk.
When done well, a description:
- Grabs attention quickly (just like a strong keynote opener).
- Clearly communicates the value of your presentation.
- Shares your unique insights
- Shines the spotlight on you and gives them a peek into your style and authority
- Delivers outcomes and actionable takeaways
The best part? The elements of a great description mirror the elements of a great keynote.
The Key Elements of a Compelling Description
Here’s a simple framework you can use to write descriptions that spark interest and get you booked:
1 – The audience question around your topic: What question is your audience most motivated to answer?
Start with a statement, question, or challenge that makes readers pause. Just like the opening of your keynote, your first line needs to grab attention.
Example:
“Are you ready to replace the frustration and friction with connection and collaboration—and unleash the full potential of your multigenerational team?”
2 – Your Answer to the Problem: Identify the challenge your keynote addresses. Event planners want to know what problem you solve and why it matters to their audience.
Example:
“In today’s diverse workplace, misunderstandings and missed opportunities often arise when generations collide. Without the right strategies, productivity and morale can take a hit.”
3 – Your Unique Solution or Promise: Show how your keynote provides insights and fresh perspectives or actionable solutions. This is your opportunity to stand out by highlighting your approach.
Example:
“In this engaging and humorous keynote, you’ll cultivate an open mindset that embraces learning, listening, accepting, and growing while discovering practical tools to foster collaboration and build a workplace where everyone thrives.
4 – Benefits to the Audience: Explain what attendees will walk away with. Be specific about the outcomes they can expect.
Example:
“Participants will leave with a toolkit for improving communication, understanding generational strengths, and turning generational diversity into a competitive advantage.”
5 – A Taste of Your Authority and Personality: Let your style shine through. If your keynotes are humorous, inspiring, or thought-provoking, your description should reflect that.
Example:
“Through Karen’s relatable touchpoints, laugh-out-loud moments, and real-world insights, she promises to transform how you see your colleagues—and yourself.”
6 – The Payoff & Outcomes:
After Karen’s program, you will:
- Have insights into each generation’s strengths and perspectives
- Gain a better understanding of others and self
- Develop a growth mindset to future-proof your success
- Listen to understand vs. reply
- Have a lot of fun along the way
Title: It’s Not Personal-It’s Generational: Leading and Succeeding in a Multigenerational World
Putting it all together
It’s Not Personal-It’s Generational: Leading and Succeeding in a Multigenerational World
Are you ready to replace the frustration and friction with connection and collaboration—and unleash the full potential of your multigenerational team?” In today’s diverse workplace, misunderstandings and missed opportunities often arise when generations collide. Without the right strategies, productivity and morale can take a hit.
In this engaging and humorous keynote, you’ll discover practical tools to bridge generational gaps, foster collaboration, and create a workplace where everyone thrives. You will leave with a toolkit for improving communication, understanding generational strengths, and turning diversity into a competitive advantage. Through relatable stories, laugh-out-loud moments, and real-world insights, this keynote will transform how you see your colleagues—and yourself.
After Karen’s program, you will
- Have insights into each generation’s strengths and perspectives
- Gain a better understanding of others and self
- Develop a growth mindset to future-proof your success
- Listen to understand vs. reply
- Have a lot of fun along the way