It's Time to Rethink, Reboot, & Rebrand
Globally recognized Branding Guru, Karen McCullough's new online course gives your business the fresh branding perspective it needs to make 2021 your best year yet!
Get Your Business on the Path to Growth and Prosperity
Leading a small business to succeed in today's rapidly changing marketplace can feel like an overwhelming task. You want to move your business forward confidently, knowing you are on the right path to growth and prosperity.
That's why having a crystal clear understanding of the value your products and solutions provide your ideal customers is critical to your continued success.
Globally recognized branding expert, Karen McCullough's new online course How to Rethink, Reboot, & Rebrand will give you a fresh perspective on branding your business that will set you up to make 2021 your best year yet!
Today's Customer is Changing. Are You?
We've all been going through a crazy year... economic shutdowns, stay at home orders, travel restrictions, a global pandemic, and even the murder hornets. All of these things impact how today's customer is doing business.
This pandemic will pass, and our lives will slowly return to a sense of normalcy. But how our ideal customers think, act, and make decisions about what they buy and who they buy it from has been forever changed.
So don't let all of the changes around us fill you with confusion and self-doubt. Now is the time to rethink, reboot, and rebrand your business to get the foundation of clarity you need to position your business for long-term growth and prosperity.
introducing a new online course
How to Rethink, Reboot, & Rebrand: Discovery

What you will learn
Start Building Your Exceptional Brand
My goal for you is that you leverage the lessons in this course to build an exceptional brand that allows you to stand out and be noticed, and deliver your value to the world.
Identify Your Ideal Customer
Whether you own a business that focuses on serving a specific clientele or a professional working with decision-makers identifying and understanding your most ideal customer is vital to your success.
Clearly Articulate Your Value
Remember, people don't buy products or services; they buy solutions to their problems. When you identify the real challenges your customers struggle with, and outline how your offering solves these problems, you are successfully articulating your value and positioning your company as an essential resource.
Discover your Niche
There is a saying in the branding world, "the riches are in the niches." It's not enough to pick an industry or market to focus on. To maximize your success, you will need to find your specific niche.
Recognize Your DIFFERENTIATOR
Your knowledge and expertise, your perspective, and your persona are the factors that make you unique. Exploring each of these will give us insight into how you are perceived by your customers and how you can separate yourself from your competitors.
Let's Get Started
It's as easy as 1, 2, 3
Do the Work
Once you've signed up for the course, its time to roll up your sleeves and do the work. But don't worry, this course is not only informative, it's fun!
Get Feedback
Use the private Facebook page to engage with fellow participants, and get feedback directly from Karen during live, group calls exclusive to course participants!
Transform Your Brand
Start applying what you've learned to start clearly articulating your value to your most ideal customers and lay the foundation to make 2021 your best year ever!


If you are looking to rebrand yourself, this is the course for you. Karen presents the content in a vibrant and refreshing manner, the pace is just right, and the subject matter is easily digestible. You gain information and inspiration from watching the videos and the lesson content is reinforced in the worksheets. This combination is great for all types of learning styles: auditory, visual, and written. I know that I am going to take a close look at how I brand myself and make some changes!
Hank Hoffmeier
Digital Marketing | Speaker | Author | Consultant

This course is a huge gift. I loved the steps Karen took us through and I see patterns from way past. This course shows the power of asking good questions. I love the pace of the videos as they kept me energized but not overwhelmed. Take the course!
Amy Hart
CEO of Hart Training Connection

I thought I had my brand down, but after taking this course I am now ready to confidently share my updated brand with the world. Karen McCullough’s Rethink, Reboot and Rebrand course was fun, thought provoking, effective and valuable. I’ve taken branding courses before, but I really felt that this time the steps were clearer and I was motivated to complete each assignment thoroughly and immediately.
Margaret A. Johnson, P.E., PCC
Owner of Ideal Training, Inc.

Hi, I'm Karen McCullough
The coronavirus threw an unexpected pause in many of our lives. We are experiencing layoffs, business slowdowns, and closures. Many people fear they will be left behind.
Now is the time to take your hand off the pause button. It's time to reboot and rebrand your career, your business, and your life. It's time to grow!
I am passionate about helping people grow successful businesses. As a business owner and entrepreneur for over 30 years, I have faced many challenges throughout my life that forced me to reevaluate my path forward.
I understand how many business owners feel in today's rapidly shifting marketplace, forced to take a hard look at what changes they will need to make to be successful.
The good news is, with change comes opportunity, which is why I developed this course.
My goal for you is that you leverage the lessons in this course to build an exceptional brand that allows you to stand out and be noticed, and deliver your value to the world.
One time payment
How to Rethink, Reboot, and Rebrand: Discovery
Get a fresh perspective on branding your business that will set you up to make 2021 your best year yet!
$249.00
This online course includes:
3 Monthly Installments
HOW TO RETHINK, REBOOT, AND REBRAND: DISCOVERY
Get a fresh perspective on branding your business that will set you up to make 2021 your best year yet!
$98.00/month
This online course includes:
Satisfaction-Guarantee
30 Day Money Back, No Questions Asked Guarantee!
100%
We are confident that we have packed this course full of value and that anyone looking to improve their speaking career will get their money's worth in regards to this investment. That said, it is still up to you to do the work. If after taking the course – and doing the work – you still feel that this course was not worth the money, contact Karen within 30 days of your purchase to receive a full refund.
Frequently Asked Questions?
Copyright 2012 - 2019 Karen McCullough | All Rights Reserved | Site Designed By McCrea Marketing Group