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How to Rethink, Reboot, and Rebrand: Discovery

ACADEMY MEMBERS ONLY

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Intermediate

How to Rethink, Reboot, and Rebrand: Discovery

4 Lessons

Video lesson

ACADEMY MEMBERS ONLY A Personal Branding 360

Jeff Bezos, the founder of Amazon, said that personal branding is what people say about you when you leave the room.  In this lesson, we will take a look at how using a Personal Branding 360 can allow us to find out what people are saying about you!

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ACADEMY MEMBERS ONLY Your Brand Personality

Your personality is comprised of key characteristics that emotionally connect you to your decision-makers. In this lesson, we will explore ways to get to the essence of your personality which is a critical step in defining your personal brand

Video lesson

ACADEMY MEMBERS ONLY Strengths & Weaknesses

People with a strong, authentic brand know who they are and work to maximize their strengths, identify their blind spots, and address their weaknesses.

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ACADEMY MEMBERS ONLY Defining Your Values

Your values are the north star of your personal brand. Being consistent with what you value will serve as a solid foundation and guide you in the right direction throughout the life of your business. In this lesson, we explore the ways to get in touch with and truly live your core values.

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ACADEMY MEMBERS ONLY Should I Quit My Job

As a keynote speaker who specializes in personal and professional branding, one of the most common questions I get from attendees is, "should I quit my job?"And the answer is, it all depends.

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ACADEMY MEMBERS ONLY Discover Your Passion

Passion is the motivator behind the brand. Passion will keep you in the game long after most have quit. That said, when it comes to building a successful business, not all passions are created equal. In this lesson, we not only identify the passions that drive and motivate you but also explore the ways to ensure that what you are passionate about can make you money.

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ACADEMY MEMBERS ONLY Problems, Solutions, & Outcomes

When developing your brand, it is critical that you clearly understand the value you provide to your potential customers. From your customer's perspective, the biggest question you should address is how you can help them solve a significant problem they are currently facing.

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ACADEMY MEMBERS ONLY Finding Your Lane

It’s time to think BIG, pick a lane, and declare your industry! The more specific you can be about the industry you serve, and the products and services you provide the stronger the connection will be between you and your most ideal customers.

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ACADEMY MEMBERS ONLY Identify Your Ideal Customer

This module will help you nail down the definition of your most ideal customer, otherwise known as your customer avatar. When you take the time to create an avatar, you gain a deeper understanding of who your customer is and the challenges they face.

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ACADEMY MEMBERS ONLY The Interactive Interview

Now that you have established your path, it's time to talk to people in your industry and niche to gain information. Whether it's face to face or on a Zoom call, the interactive interview process is the best way to gather critical information and build strong relationships.

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ACADEMY MEMBERS ONLY Know Your Competition

How do you compare to your competition? Knowing your competition is a critical piece to building an effective brand. When you have a deep understanding of who your competitors are you will be motivated to improve, innovate, and differentiate yourself.

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ACADEMY MEMBERS ONLY The 3 Levels of Differentiation

In this section, we will dive into the three areas of how you can differentiate yourself from your competition: your knowledge and expertise, your perspective, and your persona. Exploring each of these will give us insight into how you are perceived by your customers and how you can separate yourself from your competitors.

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ACADEMY MEMBERS ONLY Telling Your Story

Stories are the best differentiator because stories define us! To know someone well is to know their story and the experiences that shaped the story. Your story wins people’s hearts and makes them want to know you and do business with you.

About the Teacher

Karen McCullough

As companies find it increasingly difficult to compete on price and speed, the human-centric customer experience becomes the brand differentiator in the marketplace. Your brand is the core of your company, the heart of your business, the soul of your culture, and the foundation for engagement.Selected as a top 10 Branding Expert by Global Gurus, Karen McCullogh is a highly sought-after, international keynote speaker who focuses on generations in the workplace, corporate branding, and adapting to change.

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