The 3 Levels of Differentiation

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How to Rethink, Reboot, and Rebrand: Discovery
What Makes You Different?
The 3 Levels of Differentiation

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How to Rethink, Reboot, and Rebrand: Discovery

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Teacher: Karen McCullough

1. A Personal Branding 360

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2. Your Brand Personality

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3. Strengths & Weaknesses

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4. Defining Your Values

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What Do You Do?

1. Should I Quit My Job

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2. Discover Your Passion

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3. Problems, Solutions, & Outcomes

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4. Finding Your Lane

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Who Do You Do It For?

1. Identify Your Ideal Customer

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2. The Interactive Interview

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What Makes You Different?

1. Know Your Competition

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2. The 3 Levels of Differentiation

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3. Telling Your Story

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